7 Mistakes to Avoid when Branding Capital Raise/Pitch Decks


Avoid these preparation, delivery, and branding pitfalls when you decide to leverage a capital raise/pitch deck.

Capital raise/pitch decks are powerful tools that can help organizations accelerate their brand, ignite growth and improve results. They help startups and emerging companies who want to raise growth capital, alternative investment shops like Real Estate, Private Equity, Venture Capital, etc., and businesses looking to get acquired or go public.

At Brand Iron, we offer these presentations as an exclusive service, so it goes without saying we’ve seen a ton of them over the years. One thing we’ve noticed is that most companies view the branding and marketing of their capital raise/pitch decks as secondary to the investment opportunities themselves. They consider the actual model and numbers as the ultimate priority – and we’re not saying that’s not the right outlook, because it is. However, with the majority of focus placed on the numbers, they make various mistakes when it comes to the presentation’s branding and how it is put together and delivered, and this can detract from desired outcomes.

Let’s take a look at some mistakes companies make while preparing, delivering, or branding pitch/capital raise presentations:

  1. Content overload – We’ve seen decks pushing 100 slides. No matter how in-depth you think you should go, the most important thing to figure out is how to effectively package a nice, tight message.
  2. Presenting on spreadsheets – Yes, you have to create a financial picture. But spreadsheets aren’t conducive to telling your audience who you are.
  3. Not telling a story – Many presentations just contain facts and content, but they don’t effectively tell your company’s story, and it’s the story that your audience really needs to hear.
  4. Not having an outline/agenda – If you don’t have a tight and organized outline/agenda, it’s too easy to get off track while creating your presentation and lose your audience while delivering it.
  5. Reading your pitch/presentation – A good story that people can buy into has to be told from the heart with passion and conviction, not from reading your presentation word-for-word. This is the only way your audience will believe in you and your pitch.
  6. Getting off point – We’ve experienced and witnessed many pitches and presentations where a simple question throws the presenter off and sets them down a path unknown. As a presenter, you have to control the room and make sure to maintain your messaging.
  7. Not making the presentation engaging – We’ve all seen pitches and presentations of various sorts that lack that “wow” factor, either visually or content-wise. It is especially important in capital raise/pitch decks that your product isn’t bland, because that’s the easiest way to lose your audience’s interest in not just the presentation itself, but the story it is telling.

When it comes time to utilize a powerful capital raise/pitch presentation, it is crucial that it comes off as not only highly professional and informative, but also that it is proficiently branded. This can help tremendously in getting you get the interest you need to achieve your business goals.

Want to see how it’s done? Don’t forget to visit capraisedeck.com or give us a call @ 303-534-1901.


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