Rebranding a large business is no small task.
There is a certain process you must follow in order to achieve your desired results. Below are eight steps the Brand Iron team takes to helps clients reach their goals and objectives:
Knowing what you’re trying to achieve with your rebrand is integral to finding success. This is what we call your Achieve Anything Plan. Are you rebranding to increase revenue? Expand your geographic reach? Because you’ve expanded your offerings? Defining your Achieve Anything Plan is the foundation of your new brand.
What has changed about your brand that requires a change in strategy? A new position in the marketplace or a new key difference between you and the competition are things that require a change. Recognizing these strategic brand value points will help you to compose your new and improved Brand Value Proposition.
Now that you’ve decided to rebrand, who are your target audiences? Has your target clientele shifted? Is it completely different? Either way, it’s time to develop brand personas for each audience so that you can effectively market to them.
Good creative isn’t just creative –– it’s developed with a strategic focus and direction that will appeal to your targeted audience. Make sure to refine the content in your marketing so that it will engage your target audience and compel them to take action.
Make sure your brand’s look, feel and message will resonate with your target audience. Make sure that feeling carries over throughout all your marketing campaigns.
Tailor your messaging for online use. Ensure you website is updated and visually appealing. Develop your site so that it displays well on mobile devices. Set up your calls-to-action to engage your audience.
Once your brand redevelopment is complete it’s time to take it to market. What are the most effective means to do so? The key here is to utilize an integrated approach to reach your targeted customers. Using multiple mediums with a scheduled approach leads to a much higher return on your invested time. Consistency is the key to breaking through the clutter and connecting with your audience.
Now that you have rebranded and taken it to market, it’s time to track the effectiveness of your marketing efforts. Make sure to track your email campaigns, website traffic and social media efforts to see what mediums and messages are working, and which ones aren’t.
Utilize these eight must-dos when rebranding your large business and you’ll be rewarded with the satisfaction of Achieving your Anything! To find out how Brand Iron can help ignite your rebrand, contact us at www.brandiron.net or call 303-534-1901.