Who We Are

Entrepreneurial Spirit With Big Business Skill

Conceiving, shaping and transforming brands since 2002, we partner with companies looking to achieve specific goals. Over the years, we’ve collaborated with more than 200 clients in our backyard and across our borders to ultimately FORGE BRANDS and DRIVE REVENUE.

With a mix of backgrounds and various industry specialties, our team tackles the issue from every angle. We believe this strengthens our ability to create sound strategies. We blend a team-oriented approach with inherent entrepreneurialism to build the strongest brands. Among other things, we are creative thinkers, problem solvers and can-do-ers.

Our Approach

A True Branding Firm

We believe that brand equity is an asset that holds supreme value. The brand affects a company’s ability to attract clients and prospects, grow market share and increase revenue. We help business owners think holistically. The brand must account for every aspect of the organization: sales, marketing and operations. The brand is the whole package – it must effectively reach and attract customers, communicate differentiation of services and products, and deliver on promises made about those differentiating points.

We start the process by diving deep into the competitive landscape of any client to explore the challenges and

opportunities that exist. Beyond defining the brand and identifying the “marketplace position” that will allow for the company to capitalize on the greatest opportunity, we work to create focused marketing strategies, designed to enable organizations to achieve tangible results.

We use a 7-Step Process to “Forge Brands, Drive Revenue.” Along the way we establish key performance indicators (KPIs) to ensure we are gaining the necessary traction to accomplish goals. This innovative approach resonates well with the accountability to produce positive results. We forge brands that drive revenue!

How We’re Different

Setting Ourselves Apart From Others

We believe that differentiation is the essential component to developing strong brands. We work to achieve differentiation for our clients because it’s how we have maintained consistent growth for the past decade. What truly separates us from our competitors is our Holistic Branding approach we use to align overall marketing efforts with the company’s sales and operations efforts. All three parts of business (sales, marketing and operations) must work in unison.

Brand Iron integrates brand development with marketing implementation and results tracking to ensure that the tactics

implemented are producing tangible, real-life results. If not, necessary modifications are made and adjusted accordingly to make sure the new efforts are producing results. Our goal is to make sure that our clients have a positive “brand experience” when they work with us.

Our 7-Step Process and focus on accountability through the use of KPIs − combined with our entrepreneurial approach − is what makes us unique.

What is Branding?

Our Definition

A brand is more than a cool name and a snappy logo, and it’s not synonymous with “marketing.” Your brand should be an entire story. It starts with a memorable image and a clear message. This is your introduction to the marketplace – the first image customers recognize, remember and respond to. We believe that a company’s brand equity – i.e. the financial

value of the company – is an asset that can hold supreme value. However, unless you have a strong business model to support the brand, the image means nothing. To truly forge a strong brand, you have to build a business from the inside out…and then ultimately be able to deliver on the brand promise.

Leadership Team

Michael Doyle, Founder and CEO

MICHAEL DOYLE
Founder/CEO
As Founder and CEO, Michael serves as the key component in linking all three points of Brand Iron’s holistic triangle: Sales/Marketing/Operations. Michael’s holistic ideology blends well with the rest of the team’s ability to bring vision to reality. As a result, every aspect of management and client services that delivers results. Known as a “whirlwind” — both on his bicycle and in the office – Michael passionately follows every one of his projects to the very end of the trail.

Jim Miller, Chief Operating Officer

JIM MILLER
Chief Operating Officer
Jim’s role in the growth and evolution of Brand Iron is focused on building overall operational efficiencies and ensuring the agency delivers a positive client service experience. He also leads the public relations efforts for Brand Iron’s clients and serves as a member of the agency’s executive leadership teams. Jim’s biggest contribution, however, is identifying hysterical, “must-see” (in his mind) YouTube video’s during staff meetings.

Brendan Falvey, Director of Business Development

BRENDAN FALVEY
Head of Business Development & Strategy
After spending much of the last eight years developing strategic partnerships for professional sports teams, Brendan traded his spikes for spurs and joined the team at Brand Iron. Drawing upon a diverse background in law, financial services, marketing and advertising, he blends that corporate experience with an entrepreneurial spirit to help his clients reach the next level of business success. In his spare time, he chases his three young children around the homestead.

Kaitlyn Anderson, Senior Brand Manager

KAITLYN ANDERSON
Senior Brand Manager
Kaitlyn has been managing brands for Brand Iron since 2009. She accredits her success to her knack for building strong relationships with each of her clients individually. Here at Brand Iron she holds the record for most cluttered office. When she’s not busy in a strategy meeting, writing web copy, creating a presentation or choosing paper for the next marketing collateral piece you can catch this Colorado native out on the ski slopes or in the CrossFit gym.

Marcus Fitzgibbons, Creative Director

MARCUS FITZGIBBONS
Creative Director
As the Creative Director, Marcus is involved in all aspects of creative development including the designing of comprehensive branding programs, the planning and development of all high visibility design and advertising applications, and the development and documentation of corporate identity standards. Owning a black belt in Judo and one in Karate, Marcus channels his inner “Bruce Lee” to whip projects into shape on a daily basis.

Services

We are entrepreneurial in nature so regardless of the challenge, we are creative in finding ways to overcome it. Regardless of your business’s lifecycle stage, we are prepared to create a strategy that supports you. We integrate brand development and marketing with a creative flair designed to make a noticeable difference. Each of our services play a role in a larger, Holistic Branding program. Here are just a few of the things that we can do for you:

Branding, Marketing, and Positioning

  • Strategic Brand Development
  • Brand Champion Consulting
  • Strategic Messaging
  • Competitive Research
  • Business Development/Lead Generation
  • Marketing Strategies
  • Marketing Communications
  • Direct Mail and E-mail Campaigns
  • Events and Promotions
  • Trade Show Support
  • Sales, Marketing and Operations Process Mapping
  • Results Tracking

Creative

  • Graphic Design
  • Web Design
  • Corporate Identity Development
  • Sales Collateral
  • Presentation Decks
  • Business Plans
  • Advertising
  • Copywriting
  • Packaging
  • Tradeshow Booths
  • Graphic Standards
  • Signage
  • Vehicle Graphics

Online

  • Responsive Web Development
  • Brand Iron Cloud 9 Hosting Technology
  • Organic Search Optimization
  • Social Media Campaign Development and Integration
  • Mobile Web Development
  • Website Architecture Planning and Mapping
  • Paid Search Strategy and Implementation (i.e., Google Adwords)
  • Blog Development

Transaction Branding

  • Executive Summary Creation
  • Business Plan Development
  • Investor Presentations
  • Stakeholder Communications
  • Annual Reports
  • Pitch Decks

Public Relations

  • Strategic Messaging
  • Reputation Management
  • Crisis Communications
  • Media Relations
  • Bylines and White Papers
  • Media Kit Development
  • Media Training