The Benefits of Targeted Touchpoint Marketing

How to effectively engage with your audience. 

In today’s world, we are bombarded with content and information everywhere we look. As a business you only have seven seconds on average to capture the attention of your audience before they make the critical decision to either keep reading or move on to the next thing. Making contact with your audience, which is called a touch, must be both interesting enough to keep your audience reading and frequent enough to nurture, and eventually close, a qualified sales lead. Generally, it takes 7-15 quality touches to move a prospect to the point of closing.

Fifteen touches may seem excessive, but it will help generate and nurture more qualified leads, and it’s generally spread across a year. Consumers are used to having access to mass amounts of information and expect to be given all the facts before they reach the final decision-making stage. Targeted touchpoint campaigns help grow your brand’s reputation while nurturing leads by giving them information relevant to them. Here are some ways you can effectively communicate with your audience and expand your brand’s reach with these different touches:

  • Blogs
  • Calls
  • Case studies
  • Direct sales
  • Email marketing
  • Networking
  • Press releases
  • Social media
  • Website traffic

Incorporating a variety of these touches in your marketing calendar gives your company a significant advantage to actively engage leads and eventually close sales. We’ve seen warm leads slip through the cracks and fall out of the sales funnel because they have not received enough valuable information to make a decision. It’s important to stay in front of your audience by educating leads through consistent, attention-getting touches.

Brand Iron can help you stay in front of your audience with targeted touchpoint campaigns that identify, attract, and develop brand awareness among prospective leads. Visit brandiron.net or call 303-534-1901 to see how our services can help!

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#marketing #branding #targetaudience #emailmarketing #socialmedia #blog #directmail #pr #blogs #targetedtouchpoint

It’s Time To Sell Your Business… Here’s How!

I run a networking group for private equity and real estate investment firm executives. During our meeting last week I was surprised by some of the key takeaways. The main topic we discussed was the fact that private equity firms are looking to invest, but can’t find companies to buy. When they do find a company to acquire, they are crazy expensive due to the low supply. Needless to say the sentiment in the room was that it is a great time for companies to sell, and here’s how to do it!

  1. Prep your business for sale:
    •  Clean-up your account and books
    • Make your sales and marketing scalable and repeatable
    • Have a rock solid executive team
    • Be on a positive revenue track
  2. Package your story:
    • Put your story into a management presentation
    • Make sure you have your company’s proformas as well as financial story including revenue, profit and cash flow
    • Make sure to highlight why your company is not just unique, but better than the competition
    • Make sure you tell your story in a way that is compelling and really highlights the value that you bring
  3. Hire an investment banker:
    • Hire an investment banker that you like and trust to represent the sale of your company
    • Make sure this investment banker/banking firm will market your business and get competitive bids
  4. Prepare yourself for your own future:
    • Are you willing to stay on and run the company as part of a transition period?
    • Do you know what you would do if you were done working? (Better make sure you have a plan to keep busy and stay mentally active)

Now with these tips in mind it’s time to explore the idea of selling your business. The market is hot and the prices are as good as they have ever been. Prices are close to what they were during the “dot-com” era. Have fun and reap the rewards for all your hard work over these years! Brand Iron can help package your company to get acquired, visit www.brandiron.net call 303-534-1901 to see how our services can help!

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#businessacquisition #sellyourbusiness #investment #brandstrategy

The Power of Technology and Lead Generation

Use the power of technology to transform and accelerate your company’s lead generation.

Historically, lead generation was done by word-of-mouth and later relied on print media. It was a laborious task and very time consuming. Over the years lead generation techniques have been constantly evolving. Utilizing new advances in technology for lead generation can help immensely. Let’s take a look at some tools that will help you generate more leads and track the effectiveness of your marketing efforts.

Pertaining to your Database:

1. CRM (Customer Relationship Management)- A tool that allows you to manage and analyze your relationship with both current customers and prospects to forecast your sales and examine your sales pipeline.

2. MAS (Marketing Automation Software)- Automate your marketing efforts through email, landing pages, social media and online campaign management.

3. E-mail distribution systemsHow you manage your email campaigns and track the effectiveness of each email and the messaging within.

For your Website:

1. Landing pages– Track leads by creating landing pages that redirect visitors to a page with more information on a specific product or service.

2. Web forms- On your homepage, landing page or blog, add a web tracking form to gather crucial information like name, email, company, location, phone number, etc. so you can easily stay in touch with them moving forward.

3. Videos- Utilize this content-rich medium to captivate, engage, inform and compel your audience to take a desired action.

Social Media:

1. Content- Utilize content aggregation tools like Flipboard and Feedly to seek out real time content that can be used for social media posts, blog inspiration, or any number of other things.

2. Schedule management tools- Social media management tools allow you to schedule your posts months in advance. Whether you’re at work, sleeping or living your life you can still engage with our audience by scheduling out your posts.

3. Unfollow tool- Manage your follower base to maintain follower/following ratios and ensure connections are mutually beneficial.

4. Schedule management toolsSocial media management tools allow you to schedule your posts months in advance. Whether you’re at work, sleeping or living your life you can still engage with our audience by scheduling out your posts.

Analytics:

1. Website analytics tools- Use website tracking and analytics tools to see how visitors are finding your website.

2. Online tracking tool This tool helps determine what SEO, SEM or adwords tactics are working.

3. Email analytics toolsTrack the effectiveness of your email campaigns by seeing who is clicking through and what content is grabbing the attention of your audience.

4. Results dashboards Utilize tools like BrandGo to track ROI and the performance of your marketing initiatives to ensure that you are getting the maximum return on your marketing activities and investment.

This is just brief overview of the different types of technological tools that you can use to help generate leads and track the effectiveness of your marketing activities. Harness technology and drive your brand to achieve the results you have been seeking. Brand Iron is a value creation agency that can help you use these technologies to reach your goals and complete your objectives. Visit brandiron.net or call 303-534-1901 to see how we can help.

 

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#branding #leadgeneration #technology #poweroftechnology #marketingtools #generatemoreleads

The Importance of Strategic Partnership

How strategic partnerships give you a competitive edge.

Utilizing strategic partnerships is one of the most effective strategies a successful business can have. So what is a strategic partner? They are another business or individual with whom you enter into a symbiotic, or mutually beneficial relationship with. I have strategic partnerships within both business to consumer and business to business channels. This helps grow our business at a low cost. Business who do not leverage these working relationships are making more work for themselves. Below are a few examples of the different kinds of partnership you can develop to help elevate your business to the next level:

1. Promotional Partners- Work with a partner to host a joint event. These types of partnerships work well if your companies cater to similar audiences or audiences who build off each other. If you’re an American Express customer, you’ve see this type of partnership in action all the time. Partners host events that create a unique dining experience, entertainment, or sporting event all in the hopes to create a perfect experience to draw new business. This is powerful in reaching a new audience you may otherwise not had access too.

2. Referral Partners- When complementary businesses or individuals refer new customers and perspective leads to each other. Technology partners use this type of referral all the time. A company like Microsoft refers business to a Microsoft certified partner who can implement a particular product or service and vice versa. These referrals are powerful because there is a pre-established feeling of trust towards the company and it makes the sales process much smoother.  

3. Data Partners- Two strategic partners exchange databases in order to bolster their sphere of influence. Besides the benefits of growing the size of your company database, you can also run co-branded campaigns via email, print, or online. These partnerships dramatically increase the reach of your brand and boost overall brand awareness.

4. Joint Venture Partners- This type of partnership usually comes as the result of doing years of business together. Both companies share the costs, risks, and rewards of a mutual investment or business venture.

5. Business Partners- These partnerships usually take the longest to form. They’re the final step to solidifying a good strategic partnership. After going through the different “dating” stages of strategic partnerships, you are now ready to formalize the relationship by becoming true business partners working together as actual partners.

Now that you know about the different types of strategic partnerships, what do you plan to do to take your business to the next level? Regardless of your industry, working with a like minded strategic partner will give your company a competitive advantage. Brand Iron can help expand your brand’s reach and diversify your growth initiatives. Call 303-534-1901 or visit brandiron.net to see how we can help.

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#venturecapital #growth #strategicpartnership #brandstrategy

How A Persuasive Pitch Deck Drives Results

Raising money is a continuous process that is necessary for any company to grow. A strong and compelling pitch deck is how you will be able to present company goals to investors in order to get the funding you need.

A pitch deck is a brief overview presentation that provides investors with a clear understanding of what your business is all about. Typically, pitch decks are 15-25 slides and showcase your company’s product, technology, business plan and team in a clear, concise and persuasive presentation. Raising capital is no easy task, so it is important that your pitch deck is engaging. The content should provide guidance for your investors, driving them to want to write a check.

We recently completed a pitch deck for our client, Baceline Investments. Here is a breakdown of some of the key sections. The first section focused on conveying to investors who Baceline Investments is as well as what their 5-year growth plan and vision is. This gives investors an overview of their goals and the strategy which they will implement to reach those benchmarks. The next slides share their story—who they are, how they evolved and the 20-year proven track record of success.

The pitch deck then moves onto their financial models, showing investors key performance indicators, graphs and monthly performance figures. For a company like Baceline Investments, having concrete numbers supporting their case is very persuasive and easy for investors to get behind and support. The last big section of their pitch deck explained to investors what their success will look like when they reach their 5 year goals. Their pitch deck incorporated their brand’s look and feel with consistent messaging to relay to investors their expertise and vision.

 

A strong pitch deck will be persuasive and complete as well as clear and concise. The entire point of a pitch deck is to convince investors that you have identified a problem and created a solution that they would be foolish not to invest in. Your pitch deck needs to focus on your business ideas and look at the complete picture. It’s easy to get bogged down in design elements but no matter how creative your deck is, it’s worthless if you don’t engage your audience. You have to be meaningful with every element of the pitch deck so every slide is telling an important part of a larger story.

At Brand Iron, everything we product for our clients is results-driven. We have completed over 50 pitch decks for our clients and are experts in building compelling pitch decks that tell the story of your company in a visually appealing way. Each pitch deck presents a complete brand image and messaging. It’s tailored for each client to get results.

If you need help creating a persuasive and visually appealing pitch deck, fill out the quick form below for more information on how our services can help. 

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#pitchdeck #raisecapital #venturecapital #companygrowth

Brand Champions: Create a Winning Brand by Focusing on a Winning Culture

Tips for establishing a strong brand champion. 

The strength of any initiative comes from the team that drives it. When good won’t cut it, you need people who can deliver great. To achieve your goals you need to surround yourself with people who have the right attitude and determination. Once you have this, it’s up to you as their leader and Brand Champion to focus your team’s potential and curate results.

One of the responsibilities of the Brand Champion is to set the company’s tone. Inspire a culture of positivity and unity so that the team is aligned with the bigger company picture. This unity is both what holds a company together and ensures both its goals and objectives are met. It’s also important to provide clear direction through open communication and strategic planning. Here are a few things that Brand Champions do to create a winning culture:

  1. Understand the ideal Brand Experience.
  2. Establish unified company goals and objectives.
  3. Create a long-term plan incorporating company objectives with attainable goals.
  4. Create team incentives to meet goals and objectives.  
  5. Celebrate the “wins” and teach when you “lose”.
  6. Be a leader and guide the way to success.
  7. Keep a positive attitude and have fun along the way!

With a dedicated team and strong leader anything is possible. Use these steps to help create a winning culture, unite your team and meet your goals. For more information on how you can achieve your anything and be the brand you want to be, contact us at www.brandiron.net or 303-534-1901.

#brandchampion #brand #companyculture

The Rise in Semi-Flat Design

Digital trends are influenced by all kinds of things like media, user experience, fashion and technology just to name a few. Digital design is never static. Design tools and technology is constantly evolving and what styles are popular evolves with it.

Over the past year we’ve seen a decrease in photo-realistic designs and a boon in simplistic, 2D designs. Color gradients and curvy fonts have also gone by the wayside in many industries. Big players like Netflix, Ebay, and Paypal have all made the shift toward a cleaner, more simple design. Simplicity has its benefits but comes with the risk of being seen as flat and boring.

        

Thanks to Material Design, Google’s new design language, we are now seeing two-dimensional designs come to life. Flat designs have evolved into a semi flat design with some light, depth, and shadows. A semi-flat design adds smooth shading and a level of complexity that flat designs are lacking. Through Material Design, Google has created a sweet spot for brands to design their logos, and interface to have subtle depth while still maintaining the clean, sleek feel of flat design and we love it! 

                          

Project: Listener’s Playlist

Author: Anzi

Our design team is always looking for the best way to incorporate these trends into our clients’ brands and design elements. Brand Iron can help revitalize your brand by incorporating these design trends into your brand’s look and feel. Fill our the form below if you love this design and need help from Brand Iron to incorporate this look to elevate your brand to a new level.

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The 8 Must-Dos When Rebranding A Large Business

Rebranding a large business is no small task.

There is a certain process you must follow in order to achieve your desired results. Below are eight steps the Brand Iron team takes to helps clients reach their goals and objectives:

Find Your Achieve Anything

Knowing what you’re trying to achieve with your rebrand is integral to finding success. This is what we call your Achieve Anything Plan. Are you rebranding to increase revenue? Expand your geographic reach? Because you’ve expanded your offerings? Defining your Achieve Anything Plan is the foundation of your new brand.

Brand Differences and Value Propositions

What has changed about your brand that requires a change in strategy? A new position in the marketplace or a new key difference between you and the competition are things that require a change. Recognizing these strategic brand value points will help you to compose your new and improved Brand Value Proposition.

Determine Your Target Audience

Now that you’ve decided to rebrand, who are your target audiences? Has your target clientele shifted? Is it completely different? Either way, it’s time to develop brand personas for each audience so that you can effectively market to them.

Determine Your Strategic Brand Content and Mood

Good creative isn’t just creative –– it’s developed with a strategic focus and direction that will appeal to your targeted audience. Make sure to refine the content in your marketing so that it will engage your target audience and compel them to take action.

Develop Your Brand Assets

Make sure your brand’s look, feel and message will resonate with your target audience. Make sure that feeling carries over throughout all your marketing campaigns.

Develop Your Online Brand

Tailor your messaging for online use. Ensure you website is updated and visually appealing. Develop your site so that it displays well on mobile devices. Set up your calls-to-action to engage your audience.

Brand to Market

Once your brand redevelopment is complete it’s time to take it to market. What are the most effective means to do so? The key here is to utilize an integrated approach to reach your targeted customers. Using multiple mediums with a scheduled approach leads to a much higher return on your invested time. Consistency is the key to breaking through the clutter and connecting with your audience.

Brand Analysis

Now that you have rebranded and taken it to market, it’s time to track the effectiveness of your marketing efforts. Make sure to track your email campaigns, website traffic and social media efforts to see what mediums and messages are working, and which ones aren’t.

Utilize these eight must-dos when rebranding your large business and you’ll be rewarded with the satisfaction of Achieving your Anything! To find out how Brand Iron can help ignite your rebrand, contact us at www.brandiron.net or call 303-534-1901.

Five Social Media Trends to Watch: Facebook Spaces, Chatbots, Gen Z, and More

In the past year, we have witnessed how significant social media is in our lives as well as in the news. The president of the United States communicated his political beliefs in 140 characters or fewer. Facebook is taking over in the advertising space and has stripped down Snapchat’s market share by adding stories to Instagram. With September coming to a close, we are looking forward to what social media trends will emerge as 2018 approaches. To help, Brand Iron has put together 5 social media trends to watch while you prepare for the upcoming year.

1. Facebook… So Much To Watch Out For

Facebook has transformed social media time and time again. This year we saw how live streaming has added a new element to social media. Now Facebook is working on a project called Spaces that is taking that concept to a whole new level. Spaces allows you to connect with your social network through virtual reality. Available via the Oculus Rift, you will soon be able to control a virtual representation of yourself, interacting and sharing memories with your friends in a new space. Check out this video for more info!

2. Content Personalization

Everyday we are bombarded by content. People have acquired skills to screen and filter the content to narrow down the specific pieces that will bring them value. Technology and automation has made it possible to create personalized content based on what a person has clicked on in the past. By setting rules and triggers, you can automate your marketing to respond with content that actually matters to your audience. Personalization will differentiate your brand and message from the sea of content.

3. Chatbots Will Become More and More Common

Artificial intelligence in the form of chatbots can communicate through voice or text. Chatbots are guided and powered by a set of rules to create conversation structure that is programmed into their code. They’re convincing enough to fool all but the most astute observers and can offer a personal-feeling experience to numerous people. They’re starting to make their appearance in the realm of customer support with striking advantages. To start, they make support accessible to more people at once while shortening wait times. They also provide consistent answers about company services to a host of frequently asked questions.

4. Focus on Generation Z

Move over Millennials, Generation Z is taking the stage. They’re becoming more influential as the importance of social media swells. Generation Z grew up fully immersed with social media and are quite savvy. Their interests and aptitude are driving the social media market. Brands who lack a presence on platforms like Snapchat, Instagram, and Facebook may be missing out on a huge group of potential leads.

5. Keep an eye on Twitter

Recently Twitter has fallen behind other platforms and has been all over the news for its lackluster ability to keep up with trends. They have even lost ground to Amazon who now has the ability to stream NFL games. We believe that in the next year Twitter will be making some big changes to reinvigorate their popularity.

Social media platforms allow you to track your engagement with your audience. This means a better understanding of what resonates with them and the opportunity to improve your methods moving forward. Strengthening your company’s social media strategy will be important for your brand moving forward into the upcoming year. Brand Iron can help prepare your brand and strategy for these upcoming trends. Call 303-534-1901 or visit brandiron.net for more information.

SplitSmart Makes an Impression During Denver Startup Week

Brand Iron helps SplitSmart enter Denver Startup Week. 

Entering its 6th year, Denver Startup Week brings together CEOs, entrepreneurs and innovators who all share the same goal: creating a new business. Family Court Compliance come to Brand Iron with the goal of entering an informational video into the Denver Startup Week Pitch Competition.

In preparation for Startup Week, Brand Iron helped Family Court Compliance create a new corporate identity including a new brand name, clear messaging and a strong value proposition to launch them into the marketplace. We introduce to you, SplitSmart, a SaaS product that helps individuals and couples navigate the complicated family court process. This includes divorce, division of property, child support, spousal support and a parenting plan. SplitSmart’s all-inclusive service aids both parties throughout the entire legal process.

In order for SplitSmart to reach their goal of entering Denver Startup Week, Band Iron needed to create an informational video that communicated all the unique features and benefits SplitSmart has to offer. In a collaborative effort, Brand Iron created a 90 second whiteboard video that launched SplitSmart’s new brand identity and gave investors a glimpse of the product’s power.

Take a look at the video that SplitSmart entered into Denver Startup Week!

We Can Be Of Assistance

If you need help communicating the value of your product or service through a video or messaging, Brand Iron is here to help. Please give us a call at 303-534-1901 or visit Brandiron.net for more information.