In today’s world, we are bombarded with content and information everywhere we look. As a business you only have seven seconds on average to capture the attention of your audience before they make the critical decision to either keep reading or move on to the next thing. Making contact with your audience, which is called a touch, must be both interesting enough to keep your audience reading and frequent enough to nurture, and eventually close, a qualified sales lead. Generally, it takes 7-15 quality touches to move a prospect to the point of closing.
Fifteen touches may seem excessive, but it will help generate and nurture more qualified leads, and it’s generally spread across a year. Consumers are used to having access to mass amounts of information and expect to be given all the facts before they reach the final decision-making stage. Targeted touchpoint campaigns help grow your brand’s reputation while nurturing leads by giving them information relevant to them. Here are some ways you can effectively communicate with your audience and expand your brand’s reach with these different touches:
Incorporating a variety of these touches in your marketing calendar gives your company a significant advantage to actively engage leads and eventually close sales. We’ve seen warm leads slip through the cracks and fall out of the sales funnel because they have not received enough valuable information to make a decision. It’s important to stay in front of your audience by educating leads through consistent, attention-getting touches.
Brand Iron can help you stay in front of your audience with targeted touchpoint campaigns that identify, attract, and develop brand awareness among prospective leads. Visit brandiron.net or call 303-534-1901 to see how our services can help!
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