Packaged Content Development

In today’s market, content is king. At Brand Iron, we get asked all the time how our clients can create and integrate original content into their marketing, PR, and social media efforts. The issue is they never seem to find time. Awhile back a client asked if we offered a content development package that would […]

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The Importance of Captivating and Branded Content

At Brand Iron, we are big believers that content is king. Creating engaging content that captivates, educates, and entertains your audience goes a long way toward making your overall brand more approachable and more desirable. But what happens when you go that extra step further? What happens when you incorporate your brand into the content […]

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Saving Grace CBD Celebrates the Launch of its Brand, Website and Online Product Shop

Brand Iron is proud to announce the brand roll-out of Saving Grace CBD, community wellbeing leaders and providers of pure Colorado Hemp oil straight from the source. Saving Grace CBD touts its full-spectrum, locally-sourced and organic Cannabidiol (CBD), a compound found in Hemp plants that can help the human body avoid harmful deficiencies and maintain […]

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Brand Iron’s Brand Champion Mantra

A Brand Champion Mantra is something brand leaders and company employees live, breathe, practice and fulfill every day in order to help their brands grow. Whether you are selling a product or service, a business is only as good as its customers’ experience. That’s why it’s so important to know your company’s Brand Champion Mantra […]

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Newton Running: a Case Study in Brand Revitalization

Last week, we talked about the importance of brand revitalization during challenging times and how companies must address obstacles head-on and manage their brand on a proactive basis in order to maintain their desired perception in the marketplace. Brand Iron recently helped Newton Running, the innovative, Colorado-born running shoe company, do just that. Working as […]

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Branding for Revitalization

Branding isn’t only for new or growing businesses; it’s also for companies that need to be revitalized. Companies that have navigated bankruptcy, been through reorganization or that have been experiencing declining revenue often need to either work on their existing brand or create a new one to reshape, recharge or re-position their business. It’s the […]

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