2018 Design Trend Gradient Graphic Design

Design Trend: Gradients

As the saying goes, everything old is new again and gradients are back, and better than ever. Gradients used to rule in the 90s and early 2000s but in a not-so-good way. Every PowerPoint or Microsoft document had bright, and often tacky, WordArt that incorporated a gradient or some sort. What better way to make […]

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Marc Benioff Sales Force CEO

Brand Champion: Marc Benioff

April’s Brand Champion is Marc Benioff. We chose Marc Benioff to be April’s Brand Champion because of his crusade to run a great company known worldwide, but also because of his stance to fight for equal pay for women within his company Salesforce. It may sound easy to pay women equally, but within a tech […]

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Branding 4 building

Branding 4 Building Pt. 2

Last week, we talked about the importance of branding your building or real estate development project. These assets need to be marketed just like any other in order to bring you the maximum ROI. This week, we are taking it further and breaking down each step you will need to take in the building branding […]

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Branding a Building Marketing Build

Branding 4 Buildings

In today’s competitive landscape, it isn’t enough to just construct a building and hope it gets filled, you have to brand and market it (like any other product or company) to get it filled and get the desired lease rates. Buildings need to be treated like any other asset or brand that you have. You […]

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Sister Jean Dolores-Schmidt

Brand Champion: Sister Jean Dolores-Schmidt

Image Source: Sister Jean Dolores-Schmidt, screen capture courtesy NCAA March’s Brand Champion is Sister Jean Dolores-Schmidt Most Brand Champions have a story to tell and this month’s Brand Champion is no exception. Sister Jean Dolores-Schmidt has stolen the hearts (and souls) of fans all across America. The 98 year old nun and team champlin for the […]

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Thought Leadership

What Makes a Thought Leader

Brands today struggle to stay relevant in the eyes of the consumer. Consumers are so used to being advertised-to that ads hardly phase them. They don’t want to give just any company their business, they want give the their business to the best company.  This is when becoming a thought leader is beneficial to brands. […]

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acquisition

Position 4 Acquisition

Position your company for acquisition.  At Brand Iron we believe that branding and positioning isn’t just about supporting your marketing efforts, but also your bigger picture business goals and objectives. Branding and positioning can help your company prepare for acquisition. Yes, branding matters when trying to sell your company! Position 4 Acquisition is all about […]

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Johnnie Walker’s ‘Jane Walker’ Campaign Celebrates Women’s History Month

Feature Image Source: CestLaVibe.com March is Women’s History Month and one brand in particular is celebrating in a very special way. Diageo’s Johnnie Walker, a well-known brand within the beverage industry, will debut their special edition Scotch whiskey, Johnnie Walker Black Label “Jane Walker Edition”, this month. This product rebranding coincides with not only Women’s History […]

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