Brand Champion: Sarah Huckabee Sanders

January’s Brand Champion is Sarah Huckabee Sanders. Let me preface this by saying this not a political article but Sarah is a Brand Champion because she has brought stability to the Trump White House and the Press Secretary position, where three men before her couldn’t do it.     Source: Jdarsie11 (no attribution implied) Huckabee Sanders […]

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Super Bowl Ads: Hits and Misses

At every Super Bowl, there are winners and losers, and we’re not just talking about the football players. Brands are also competing, not for a trophy, but for viewers’ attention. Each year there are over 111.3 million viewers tune in, making Super Bowl Sunday an epic opportunity to advertise your brand to the public. 1. […]

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Crisis Communication 101

Any business is susceptible to crises, but it’s how you handle it that determines if you will overcome it or not. Since ignoring the problem is not the answer under any circumstances, your business will need to devise a plan ahead of time so that when disaster strikes, you’ll be ready. Let’s go over some […]

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Hope at Home’s New Website is Live!

Brand Iron is excited to announce the launch of Hope at Home’s new website! The website went live this month and incorporates their new brand image, positioning and messaging. Hope at Home is your preferred in-home, palliative and personal care provider, offering the Michigan residents a complete package of holistic care regardless of payor. Their […]

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Good Creative Gets Results

Creative that sells. We talk a fair amount at our firm about the vital role that creative plays in your branding and marketing efforts. Creative visually pulls your entire brand together. Great creative work isn’t just good because it’s cool, funny or hip, it can also increase user engagement and convey messages when done right. […]

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Creating an Email Drip Campaign

Consumers are bombarded by advertising content nearly around the clock. Your marketing messages will get lost in the crowd if you don’t take the time to personalize the content. Email drip campaigns are a great tool your company can utilize when trying to generate more leads, nurture qualified leads, and optimize your time. What is […]

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Defining Your Brand Voice

Every brand has a voice, but is it the right fit? Start by thinking of your brand. What person or image comes to mind? Is this voice and personality communicated throughout the tone of your brand?  If not, it might be time to rethink your brand voice. A brand voice should be distinguishable and is […]

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Meet Your Newest Co-Worker: Amazon Alexa

Now everyone can have their own personal assistant that helps with everyday tasks like automatically dialing into meeting rooms, ordering new supplies, reporting equipment problems, providing directions to offices and finding overall information to name a few. Amazon is sending Alexa into the workplace to act as your intelligent assistant. Why get bogged down with […]

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