Branding 4 building

Branding 4 Building Pt. 2

Last week, we talked about the importance of branding your building or real estate development project. These assets need to be marketed just like any other in order to bring you the maximum ROI. This week, we are taking it further and breaking down each step you will need to take in the building branding […]

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Branding a Building Marketing Build

Branding 4 Buildings

In today’s competitive landscape, it isn’t enough to just construct a building and hope it gets filled, you have to brand and market it (like any other product or company) to get it filled and get the desired lease rates. Buildings need to be treated like any other asset or brand that you have. You […]

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Sister Jean Dolores-Schmidt

Brand Champion: Sister Jean Dolores-Schmidt

Image Source: Sister Jean Dolores-Schmidt, screen capture courtesy NCAA March’s Brand Champion is Sister Jean Dolores-Schmidt Most Brand Champions have a story to tell and this month’s Brand Champion is no exception. Sister Jean Dolores-Schmidt has stolen the hearts (and souls) of fans all across America. The 98 year old nun and team champlin for the […]

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Thought Leadership

What Makes a Thought Leader

Brands today struggle to stay relevant in the eyes of the consumer. Consumers are so used to being advertised-to that ads hardly phase them. They don’t want to give just any company their business, they want give the their business to the best company.  This is when becoming a thought leader is beneficial to brands. […]

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acquisition

Position 4 Acquisition

Position your company for acquisition.  At Brand Iron we believe that branding and positioning isn’t just about supporting your marketing efforts, but also your bigger picture business goals and objectives. Branding and positioning can help your company prepare for acquisition. Yes, branding matters when trying to sell your company! Position 4 Acquisition is all about […]

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Johnnie Walker’s ‘Jane Walker’ Campaign Celebrates Women’s History Month

Feature Image Source: CestLaVibe.com March is Women’s History Month and one brand in particular is celebrating in a very special way. Diageo’s Johnnie Walker, a well-known brand within the beverage industry, will debut their special edition Scotch whiskey, Johnnie Walker Black Label “Jane Walker Edition”, this month. This product rebranding coincides with not only Women’s History […]

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Trade Show

Trade Show Do’s and Don’ts

Trade shows are a great way to attract new business and have meaningful face-to-face interactions with potential customers.  While they offer a wide variety of opportunities, they aren’t cheap and it takes time to successfully prepare for a trade show. Here are some do’s and don’t to keep in mind while preparing for the big […]

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Baceline Investments Announces $125 Million Credit Facility with KeyBank

We are proud to share some big news from one of our clients, Baceline Investments LLC. The company, which is a private real estate investment and management company with neighborhood lifestyle centers throughout the Central United States, recently announced the establishment of a new syndicated loan relationship with KeyBank National Association. KeyBank National Association is […]

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Brand Champion: USA Men’s Curling Team

February’s Brand Champion is the USA Men’s Curling Team.  Brand Champions have a few distinct characteristics that set them apart from the rest of the pack. They inspire others and believe that anything is possible. That’s why February’s Brand Champions are the USA’s men’s curling team! No one expected the men’s curling team (especially since […]

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