BRAND IRON BLOG

Welcome to the Brand Iron Blog, where we compile all of our insights into company branding, marketing, and design. Consider us your inside experts in the ever changing world of brand development companies and design agencies.

2014 Best and Worst Social Networking Trends

Fast Company has compiled what social networking trends we can expect this year. Like many topics, there is the good, the bad and the ugly. On the positive side: Fast Company anticipates better blogging! Who can argue with the continuous generation of engaging content? Companies will definitely be focusing on publishing useful branded content to […]

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Has Kraft, Crafted a major PR Stunt?

Or is the news true? No Velveeta Queso Dip for the Super Bowl? Insert giant GASP here! Although we can hear chips around the nation cheering for the latest snack food news, people are outraged finding grocery stores without Velveeta. The media has taken quickly to the “cheesy” announcements.  The real question is, is Kraft […]

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Happy New Year!

Happy New Year and Welcome to 2014! A lot can happen in a year and after a long and wonderful holiday season filled with holiday parties, vacation time and spending loads of money on gifts, there seems to be no better feeling then waking up on January 1st (maybe feeling a little groggy) but with […]

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2014 Marketing Forecast

Marketing is continuously evolving, shifting, morphing in connection with technology, consumer demands and other marketplace factors. We saw the rise of digital, followed by social media. According to a Fast Company article 2014 will zero in on “technology that bridges the digital and physical seems poised to be the next game changer for brands.” The article further […]

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Thank you ModernIR and Diers Exhibit Group!

Our client ModernIR provides investor relations professionals with the tools to best navigate through the “noise” of the complex market.  Karen and Tim Quast are great to work with, and happy to answer any questions about their services and products they offer. We love coming up with creative ways to advertise their unique company. “With context, your […]

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Santa Takes to Pinterest This Year

Christmas may be over, but Santa Claus still serves as a role model. But you probably wouldn’t have guessed it was for expanding your brand’s social media reach. That’s right. Mashable created a Pinterest board showing what Santa would probably pin. As a result, there’s snow drop cookies, a GPS system, a chimney brush, three […]

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Holiday Campaigns That Boost Brand Awareness

As the holidays approach there are a few brands that do a better job of spreading holiday cheer than others. As people are rushing around cities trying to finish Christmas shopping these brands are going out of their way to creatively spread holiday cheer and draw positive attention to their brands. Social Media Today’s, Jordan […]

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Apple Pulling On The Heart Strings

Just when you think the new Apple ad is all about teenagers spending their time glued to their phones not engaging in family life, the mentioned teenager pulls up a heart warming video he created through the eye of his iPhone 5s camera.  The video is a perfect representation of what the holidays are all about: […]

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Surprise! Beyoncé’s Unique Product Announcement

Our last blog discussed how social media has changed the way we receive information by presenting how Ron Burgundy has “created content and social media chatter” during the advertising campaign for Anchorman 2. This is increasingly becoming a contagious trend… This past Thursday, Beyoncé struck the social media atmosphere when she unexpectedly released her newest album via…. […]

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