Colorado Craft Brewery Making Beer More Outdoorsy

New Belgium is helping Patagonia celebrate its 40th Anniversary with a special brew.  New Belgium’s recognizable bike logo, represents one of the third largest craft breweries in the nation.  This promotional partnership makes perfect sense as both brands are rooted in the outdoors. Does this special edition partnership make beer the official beer of the […]

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Twitter Goes Public

  On Thursday November 7th, Twitter was the most actively traded stock in the US. More than 117.3 million shares had exchanged hands by the end of the day. This was due to the fact that the social media conglomerate went public on Wednesday, November 6th with a starting share price of $36 (Pepitone, CNNMoney). […]

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Best Global Brands

Interbrand, the world’s largest brand consultancy released its annual “Best Global Brands 2013” list this week – offering some big surprises for some of the world’s biggest companies. For 13 straight years, Coca Cola has held their #1 spot ahead of tech titans Google, Apple, IBM, GE, and others. In 2013, Apple has snagged the […]

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The Secret to Marketing to Busy People

Life is busy. We have seemingly endless demands from work, our family, friends, and other activities that constantly keep us in motion and without a lot of time to sit still for extended amounts of time to process loads of information. What is a marketer to do?! Check out this great article from Entrepreneur.com that […]

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Sparking Conversation through Social Media

Given the reach of social media these days, marketers are often tempted to make sales pitches on the various platforms. However, no one wants to receive a direct sales pitch on social media. In fact, if it’s labeled “sponsored,” it’s sure to be ignored. Social media users want conversation; they want to be engaged with […]

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What does Viral marketing mean?

Ever wonder how a YouTube video gets 10 million views in just a short time frame? Most of the time this is just viral (and not viral marketing). Marketers, however, are quickly realizing that they can leverage the power of something “going viral” to drive revenue. To start, what does it mean to “go viral”? We’ve all fallen […]

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The Seven Brand Secrets of the Obama Campaign

The success of Obama’s 2012 re-election branding strategy was clear. The President and his campaign advisor, David Axelrod knew what they had to do to win, it wasn’t luck. His team successfully developed a strategy to brand and position Obama to take office once again. Here are the 7 Brand Secrets utilized by the Obama […]

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