Branding and Positioning for Acquisition

You can’t ignore that fact that business has been down the last several years. The question is what can we do now? Today is perfect time for businesses to brand and position their companies for expansion, growth and a possible acquisition. Having gone through two major recessions over the last 10 years, money has been […]

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Michael Doyle Speaks at Aspen Grove

Last Wednesday, our very own Brand Champion Michael Doyle gave a talk entitled “The Importance of a Brand. How to create one. And how to make it memorable.” It was an intimate gathering of about ten business leaders perched on backless stools and Michael had them all engaged. The event kicked off with everyone introducing […]

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The Power of SEO

If you’ve ever thought about whether or not SEO would be an effective tool for you or your business, take a look at how this powerful internet marketing strategy helped one of our clients boost sales and web presence. We started doing Search Engine Optimization for our client, Columbine Label Company, in July. Since then, […]

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Good Design Builds Brand Equity

“Branding, it’s not about the logo,” a topic that comes up frequently on The Stampede, and it is definitely true…but a strong logo is a key element in a successful brand. A lot of company’s update their identity frequently in order to refresh their position in the marketplace, most of the time this is motivated […]

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Rebranding

I woke up the other day and was watching the news and I heard the newscasters talking about something called H1N1 and how it is spreading across the United States. My first thought was, “there another pandemic like virus in our country?” This new term caught my attention and I started to listen to what […]

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Communicate Proactively During Time of Crisis

Protecting your company – or more specifically your “brand reputation” – is the ultimate goal during a time of crisis.  The ability to withstand and endure a few “chinks in the armor” goes a long way to maintaining a strong, stable reputation. Many companies, however, fail to develop a crisis communications plan thinking they can […]

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