BRAND IRON BLOG

Welcome to the Brand Iron Blog, where we compile all of our insights into company branding, marketing, and design. Consider us your inside experts in the ever changing world of brand development companies and design agencies.

Surprise! Beyoncé’s Unique Product Announcement

Our last blog discussed how social media has changed the way we receive information by presenting how Ron Burgundy has “created content and social media chatter” during the advertising campaign for Anchorman 2. This is increasingly becoming a contagious trend… This past Thursday, Beyoncé struck the social media atmosphere when she unexpectedly released her newest album via…. […]

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Want to Lower Your Website's Bounce Rate?

“Bounce rate is one metric savvy marketers can’t afford to ignore, as it measures how effectively your brand is resonating with visitors.” Bounce rate is the percentage of visitors to a particular website who navigate from the site after viewing only one page. It’s not difficult to understand that your bounce rate is a figure […]

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Want to Lower Your Website’s Bounce Rate?

“Bounce rate is one metric savvy marketers can’t afford to ignore, as it measures how effectively your brand is resonating with visitors.” Bounce rate is the percentage of visitors to a particular website who navigate from the site after viewing only one page. It’s not difficult to understand that your bounce rate is a figure […]

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Santa Recruits Amazon Drones

Time to plan the retirement party for Rudolph, Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donder and Blitzen. This past Sunday, Amazon revealed “a new delivery service called Prime Air, which uses unmanned aerial vehicles — or drones — that look like toy helicopters.” Santa Claus was quick to recruit them for his annual gift-giving spree. That […]

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Black Friday Social Media Results

IBM reported that social media only generated about 1% of purchases and traffic on ecommerce websites for Black Friday. Despite this small percentage, IBM highlights that “social networks do have a ‘huge indirect influence’ on shopping decisions by building brand and product awareness.” Indirect buying influence is a hot topic that social media analysts are […]

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Most Shared Ads of 2013

As we near the end of 2013, lists upon lists begin to emerge from a multitude sources attempting to wrap up the “Best Ofs” for the year. As a marketer, it is always fun to see what advertisements have made an impact during the year, which brings us to the “Most Shared Ads of 2013”. […]

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Colorado Craft Brewery Making Beer More Outdoorsy

New Belgium is helping Patagonia celebrate its 40th Anniversary with a special brew.  New Belgium’s recognizable bike logo, represents one of the third largest craft breweries in the nation.  This promotional partnership makes perfect sense as both brands are rooted in the outdoors. Does this special edition partnership make beer the official beer of the […]

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Twitter Goes Public

  On Thursday November 7th, Twitter was the most actively traded stock in the US. More than 117.3 million shares had exchanged hands by the end of the day. This was due to the fact that the social media conglomerate went public on Wednesday, November 6th with a starting share price of $36 (Pepitone, CNNMoney). […]

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