Good Brand Spokes Figures

After reading my previous blog entry, you’re probably thinking I’m a raging cynic. However as opinionated as I am about terrible brand campaigns, I am equally passionate about the positively awesome ones. Many ad campaigns fly under the radar because they are neither ground breaking nor painful to watch. It’s always the particularly great and […]

Read More >>

Bad Brand Spokes Figures

Lately, I can’t stop thinking about good, bad and sometimes ugly brand spokes figures in today’s media. Some of my favorite ad campaigns are smoother than your very best wingman. However, I’ve observed a few commercials that offer up some pretty hokey spokes figures that have me flipping the channel just to escape their cheese. […]

Read More >>

Branding Is About Winning

If you think branding is about flashy logos, being trendy and unquantifiable results, you are dead wrong. Branding is about winning, producing tangible results and reaching both your personal and corporate goals. Here are a few qualifiers on which you can measure your brands success and see those results. #1 Branding is about owning your […]

Read More >>

Brand Iron launches new site for The Nesbitt Group

Brand Iron has just completed the redesign of The Nesbitt Group’s website. This included a creation of new messaging, new look and feel and the integration of the WordPress platform. The use of WordPress has been very beneficial to our client’s performance needs with their new site. These benefits include: 1. Ability to update content […]

Read More >>

Website Branding and Development

Brand Iron does websites. Actually, we do lots of websites, but not too many that we don’t celebrate the launch and birth of every single one. Below are some of our recent “prides and joys”. Launching a new site is an exciting time for our clients because they start seeing the rewards almost immediately. Benefits […]

Read More >>

Protecting and Defending your Brand: Preparation is Key

Today’s economic climate and growing market competition create major challenges for businesses of any size.  As business pressures mount, it is proven that stronger brands have better success weathering storms.  Being able to differentiate, demonstrate value and cultivate meaningful relationships with customers is critical to long-term success. In other words, “Brands are the express checkout […]

Read More >>

Branding and Positioning for Acquisition

You can’t ignore that fact that business has been down the last several years. The question is what can we do now? Today is perfect time for businesses to brand and position their companies for expansion, growth and a possible acquisition. Having gone through two major recessions over the last 10 years, money has been […]

Read More >>

Michael Doyle Speaks at Aspen Grove

Last Wednesday, our very own Brand Champion Michael Doyle gave a talk entitled “The Importance of a Brand. How to create one. And how to make it memorable.” It was an intimate gathering of about ten business leaders perched on backless stools and Michael had them all engaged. The event kicked off with everyone introducing […]

Read More >>