BRAND IRON BLOG

Welcome to the Brand Iron Blog, where we compile all of our insights into company branding, marketing, and design. Consider us your inside experts in the ever changing world of brand development companies and design agencies.

Brand Iron goes to WINDPOWER 2012

Brand Iron recently had the opportunity to demonstrate our branding and marketing expertise at the AWEA WINDPOWER 2012 Conference and Exhibition in Atlanta, Georgia on behalf of Wazee Companies.  In addition to having a great time, it was a chance for us to exercise some of our industry skills including: Trade show planning and coordination Booth design Sales […]

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Brand Iron to Host Upcoming Seminar

Tickets are on sale now for Brand Iron’s upcoming “Accelerating Growth Through Technology and Branding” seminar at:  http://www.eventbrite.com/event/3396152985 Don’t miss this seminar on how to utilize technology to champion your brand. You will leave knowing more about how to turn technology from a barrier to a catalyst of growth. Learn how to capitalize on the renaissance of […]

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Branding in Social Technology: Bust or Boom?

If you’re like most people who a.) own a smartphone or b.) follow technological trends, then you have probably become aware of a popular mobile application called Draw Something. For those of you who are not familiar, Draw Something, which was recently acquired by social-game giant Zynga, is a Pictionary-like game where players pick a […]

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Do you effectively champion your brand?

A Company’s greatest asset is its brand. But without a true Brand Champion emanating your brand, brand success can be elusive. Brand Iron just launched Brand Champion 100 (www.brandchampion100.com) identifying the Top 100 Brand Champions of 2011, including Brand Champions, Rising Stars, Legends and Brand Chumps. The BC 100 list is comprised of individuals who […]

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Branding During Crisis

Hard economic times put pressure on corporations all over the nation, especially with the hope of increased revenue in the future. These expectations are not backed by the guarantee of an improved economy, so branding correctly is crucial to U.S. organizations. Through crisis, clients and the public must keep a positive outlook on the values, […]

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Candid Thoughts: Marketing for America

The process of developing an identity and marketing plan for a company is no easy task. It involves delving into the very heart and soul of the company and creating an image that has to speak volumes – from its inner workings and intentions to its mission, value and promise to its potential customers. Taking […]

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