Great Brand Champions Know the True Meaning of Good Old Fashioned Holiday Spirit

Best Buy etches its spot on Santa’s “Nice” list with a generous dose of holiday giving.

The season of giving is back. For proof, look no further than a Best Buy store in Long Island, NY. Employees of the big box retailer noticed that a local teen had come into the store every day for a month to play the new Nintendo Wii U display. Warm with holiday cheer, they all decided to pitch in and purchase the $300 console for the teen and present it to him next time he came in to play.

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Brand Iron Helps SafeRx Launch a New Weapon in the Fight Against Opioid Addiction

A new brand, corporate identity, and website puts SafeRx in the trenches in the battle against drug addiction. Every so often, a client’s project gets the Brand Iron team inspired. SafeRx is one of those clients. They are taking the fight against opioid drug addiction directly into the medicine cabinet with their patented Locking Prescription Vials, […]

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The Resignation of a Brand Champion Affects Company Performance – Even in the Stock Market

Starbucks shares fall on announced CEO departure We know that every brand needs a Champion. Someone who stands behind their company’s distinct identity, who wholly engages it, pushes its message, and makes sure it is at the forefront of everything the company does. For Starbucks, that person is none other than Howard Schultz. For more than […]

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Site Redesign for 14ers.org Hits the Peaks

In order to take a good cause to new heights, Brand Iron equipped 14ers.org with a site rebuild. Several years ago, Brand Iron partnered with the Colorado 14ers Initiative, a mountainous effort to protect and sustain Colorado’s 14,000-foot peaks, which sit squarely underfoot an estimated quarter million climbers per year. As a company native to Colorado, Brand […]

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rows and rows of periwinkle lights twinkle as they display the product of Colorado Manufacturing

Branding & Marketing 101: Manufacturing Edition

The suit-wearing, martini-drinking city-slick marketer may be the first thing that pops into your head when it comes to branding and marketing. However, the modern marketer is a little more relatable in real life and asks the same foundational questions as today’s manufacturers. How do we stay competitive within our industry? Are we consistently showing […]

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