Brand Champion: Sister Jean Dolores-Schmidt


Image Source: Sister Jean Dolores-Schmidt, screen capture courtesy NCAA

March’s Brand Champion is Sister Jean Dolores-Schmidt

Most Brand Champions have a story to tell and this month’s Brand Champion is no exception. Sister Jean Dolores-Schmidt has stolen the hearts (and souls) of fans all across America. The 98 year old nun and team champlin for the University of Loyola, Chicago, is not your typical sports icon – she has claimed the hearts of not only sports fans, but non-sports fans around the world.

The former player and coach provides scouting reports, pregame speeches and postgame analysis by email, along with more spiritual guidance. The Loyola Ramblers of Chicago were the lowest-ranked team in the final four and Sister Jean is the team’s most recognizable figure. Sister Jean has received a ton of publicity and attention including tweets from Barack Obama, another basketball fan with Chicago roots, and even there’s a petition to get her to appear on Ellen. When asked during an interview about being a national star, she replied, “really, if I can correct you, international.”

Considering the problems surrounding the NCAA had before March Madness started, it’s so refreshing to have an unconventional star rise out of nowhere. One of the best things about Sister Jean is that she’s sweet, funny, wholesome, not afraid to say what she believes in, i.e. God, and the guys on the team just love her.

Sister Jean is March’s Brand Champion because who else could even stand close to her, especially in a time when controversy, scandal and skepticism reign in politics, business and sports. It’s refreshing to have a Sister Jean, an unlikely champion, inspire people and that is why she is our Brand Champion for March.

Secrets of a Brand Champion and Brand Champion 100 are part of the Brand Iron brand. Brand Iron is an outcome-focused brand marketing agency located in Denver, Colorado.

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