Jeff Bezos is the definition of a Brand Champion. Forget the fact he has built Amazon’s market value to $487 billion and boasts a personal wealth of $84 billion. It’s the paradigm shift that Amazon represents, the way it has fundamentally changed how we all shop, that solidifies Bezos’ legacy.
With Amazon’s acquisition of Whole Foods for close to 14 billion dollars, it sure looks like Jeff Bezos has set his next course: reshape the way we purchase and receive our groceries.
The announcement came as quite a surprise to most of America and Wall St., and we can only assume it is causing shock waves and injecting fear into grocery store chains around the country. When a major behemoth buys into your space with what must be certain plans to shake things up, it’s fair cause for concern.
Moral of the story: this is a bold move. One that only a Brand Champion like Bezos could even dream of, much less pull off.
Brand Champions have a distinct and unshakable vision for their companies – not only where they are today but also where they want to go in the future. They layout plans for how they are going to achieve their objectives, big or small or massive, and then they get the rest of the company on board to make that dream a reality.
Here it is, stepwise:
It’s going to be interesting and fun to see what Bezos and Amazon have in store for the grocery industry. What dreams do you have for your company, career and life? How can you be the Brand Champion you see in the news or hear about in a blog? What are you going to do to reshape your industry and be the Brand Champion you were meant to be?
At Brand Iron, we use a proven branding process, modern technology and analytics to produce measurable financial outcomes for our clients. See how at brandiron.net or call 303-534-1901.