Every so often, a client’s project gets the Brand Iron team inspired. SafeRx is one of those clients. They are taking the fight against opioid drug addiction directly into the medicine cabinet with their patented Locking Prescription Vials, or LPVs. LPVs keep your high-risk medicines safe by allowing access only to those to whom the prescription belongs.
Considering 90% of drug abusers start in their teens and the number one source for teen drug abuse is pilfering from family medicine cabinets, helping market this product was a no-brainer for Band Iron. We were honored to assist SafeRx in developing a new brand, corporate identity, website and sales materials to help take LPVs to market. These small devices have the potential to save $33 billion in excess healthcare costs, return $23 billion to the economy in recaptured productivity and reduced criminal justice expense, and prevent 5 million 12-17 year olds from initiating drug abuse. The moral of the story is that what SafeRx is doing matters. The launch of their new brand not only helps in the fight against an epidemic, but it also supports industry professionals in prevention and education.
At Brand Iron, we always aim to do work that makes both us and our clients proud. But sometimes, it goes deeper than the work itself. Whenever we can help a business help society in the way SafeRx does, it adds an extra level of pride, and that comes out in our work.