BRAND SCORECARD

How Does Your Brand Measure Up?

Click on any ring of the target below to answer 12 simple questions to evaluate your marketing (M), sales (S) and operations (O). The results and your score will be displayed when you are done.

OPERATIONS QUESTION:

Does your company truly deliver on its brand promise?

OPERATIONS QUESTION:

Are your customers beyond satisfied with the end product (or service) you deliver?

OPERATIONS QUESTION:

Are you constantly evaluating ways to stay ahead of the competition?

OPERATIONS QUESTION:

Are you properly positioned to reach your business goals?

MARKETING QUESTION:

Can you effectively tell the "story" of your company on how and why you are better?

MARKETING QUESTION:

Do you clearly understand your strategic brand position within your market?

MARKETING QUESTION:

Do your marketing materials and website tell a consistent brand story about the differentiators of your company?

MARKETING QUESTION:

Do your employees serve as true brand ambassadors for the company?

SALES QUESTION:

Have you established metrics to measure the results of your brand?

SALES QUESTION:

Does your sales team tell the same brand story?

SALES QUESTION:

Do you have multiple prospects at this time?

SALES QUESTION:

Has your bottom line improved in the last three months?

CLICK ANY FIELD TO GENERATE A QUESTION.