Brand Iron Logo

Brand Iron

Forging Brands, Driving Revenue

BRAND SCORECARD

How Does Your Brand Measure Up?

Click on any ring of the target below to answer 12 simple questions to evaluate your marketing (M), sales (S) and operations (O). The results and your score will be displayed when you are done.

OPERATIONS QUESTION:

Does your company truly deliver on its brand promise?

Yes
No

OPERATIONS QUESTION:

Are your customers beyond satisfied with the end product (or service) you deliver?

Yes
No

OPERATIONS QUESTION:

Are you constantly evaluating ways to stay ahead of the competition?

Yes
No

OPERATIONS QUESTION:

Are you properly positioned to reach your business goals?

Yes
No

MARKETING QUESTION:

Can you effectively tell the "story" of your company on how and why you are better?

Yes
No

MARKETING QUESTION:

Do you clearly understand your strategic brand position within your market?

Yes
No

MARKETING QUESTION:

Do your marketing materials and website tell a consistent brand story about the differentiators of your company?

Yes
No

MARKETING QUESTION:

Do your employees serve as true brand ambassadors for the company?

Yes
No

SALES QUESTION:

Have you established metrics to measure the results of your brand?

Yes
No

SALES QUESTION:

Does your sales team tell the same brand story?

Yes
No

SALES QUESTION:

Do you have multiple prospects at this time?

Yes
No

SALES QUESTION:

Has your bottom line improved in the last three months?

Yes
No

CLICK ANY FIELD TO GENERATE A QUESTION.