Branding isn’t only for new or growing businesses; it’s also for companies that need to be revitalized.
Companies that have navigated bankruptcy, been through reorganization or that have been experiencing declining revenue often need to either work on their existing brand or create a new one to reshape, recharge or re-position their business.
It’s the revitalization phase which too few companies take the time or money to invest in. Along the business lifecycle chart below, one of the best ways to change your company’s trajectory is to rebrand and reposition yourself and company to restore confidence internally first, and then externally to your target audience.
In some markets such as Oil & Gas and Retail, tough times have been prevalent. Re-branding can help tremendously to refocus and breathe new life into a company. Brand Iron underwent a rebranding effort for Garbanzo Fresh Mediterranean in an effort to revitalize their brand and financial performance:
The result of the revitalization effort was an updated brand that addressed not only the company vision and message, but also how the company fulfills its brand promise and delivers great brand experiences:
For another example of a company looking to revitalize its brand promise, check out how we helped Newton Running change its perception in the marketplace.
If your company is not producing the results you desire, it may need a boost. A great way to do that is to consider branding for revitalization. Call Brand Iron @ 303-534-1901 to begin learning how.