Brand Iron’s 8-Step Process Drives Success for Aviso Law

Aviso Law, LLC is a startup law firm dedicated to serving clients and providing tailored legal advice. Looking to break the industry mold and create a young but experienced brand, Aviso called on Brand Iron to drive results.

Situation

Aviso wanted to shed the stereotype of a “stuffy” law firm and develop a strong brand around their new identity. Brand Iron recognized their need for an all-encompassing brand that targeted core client communication.

Strategy

Brand Iron stepped in to provide services on name selection, logo development, tagline creation, as well as key phrase and website development. Photography direction provided a strong visual element to Aviso’s new brand architecture.

Results

Initially, Aviso Law was hoping to reach their revenue goals in their first year of business. Together with Brand Iron, they accomplished their goal within the first quarter of 2015. Aviso is projected to achieve 4-6x their original revenue objective at the end of the year.

After experiencing Brand Iron’s 8-step Proprietary Process©, Ryan Coward of Aviso only had good things to say, stating, “Brand Iron helped us go from ground zero to a fully branded business. Providing naming services, logo design, key phrase creation and website development, Brand Iron provided us with a suite of products that were truly outstanding. We set out to break the mold; Brand Iron helped us bring our vision to reality.”

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