CarryWell Grows Enterprise Value with Brand Iron

My Smart Bag created an innovative reusable grocery bag system and wanted to incorporate it into consumers’ day-to-day life.


My Smart Bag’s goal was to position a line of eco-friendly organizational bags as a part of the modern grocery shopping experience. Challenges included revamping the company name and creating a new brand identity. My Smart Bag needed an intuitive brand approach to match their product ingenuity.


By redesigning their brand identity with a new name, My Smart Bag became CarryWell, a brand that reflects their energized look and feel. Brand Iron set up a strategy with a contemporary reputation and brand representation with a branded video to demonstrate the ingenuity and sleek design of the CarryWell brand.


With a sharp new brand name and a sleek new look and feel for their enterprise value-generating product line, CarryWell was rebranded into a company with an innovative edge. Their stunning new logo won an Art Directors Club of Denver award for design excellence.

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