informXL

Center6 is the developer behind a popular software suite for homebuilders called informXL. With their eyes on growth, Center6 partnered with Brand Iron seeking marketing direction and technology-focused visual communications to increase awareness of the software. 

%

Increase In Sales

 Strategize 

Brand Iron sought to develop strategic messaging that delineated informXL’s ease of use, as well as Center6’s unique approach to SaaS. Additionally, we redesigned their website to function as a lead generation tool. These efforts were furthered with a public relations strategy, market positioning, and refined brand identity. 

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 Create 

 Activate 

Brand Development

Messaging & Positioning
Graphic Design

Public Relations
Web Design
Web Development

 

 Achieve 

With a new brand identity, refined graphic communication, and improvements to their customer relationship management capabilities, Center6 reached an increase in sales of 450% over 3 years.

comma

“Excellent Brand Development! Brand Iron gave us the image, messaging, website, and materials we needed to launch our organization, helping to set us apart and quickly make a memorable impact in our community. Our website is far superior to our colleagues’ with its fresh and clean look, slick mobile functionality. It’s very engaging with seamless integration of forms and educational materials. Thanks Brand Iron! “

Amy Basken | Conquering CHD

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