ModernIR has developed software products that provide market clarity to investor relations' officers. After pioneering software tools that have changed the industry standard, ModernIR called on Brand Iron to increase awareness of these products.
ModernIR started with a strong software product line, but their limited messaging did nothing to highlight company differentiators and market value. Their existing look and feel was inadequate for a strong brand identity, while their positive business vision and goals lacked the necessary marketing activity to get traction in market.
Our goal was to define key differentiators that highlight the value of ModernIR’s products. By refreshing the brand design to form a consistent look and feel, ModernIR’s new brand identity focused on awareness to gain credibility with customers. With the help of strategic execution, ModernIR could target ideal customers more easily.
Refreshing ModernIR’s brand, along with key marketing initiatives, created a unified message across all platforms. These initiatives brought new business opportunities for ModernIR to capitalize on. ModernIR saw a 30% rise in new clients and software sales since partnering with Brand Iron, more than 3x their original goal.