TreadWright Drives Success with Brand Iron

TreadWright has redefined the remold tire industry by manufacturing high-quality, innovative and environmentally friendly tires at a consumer-friendly price point.

Situation

Office relocation caused production downtime and a drop in sales for TreadWright. They needed to regain trust from their loyal customers while driving traffic to their website.

Strategy

Brand Iron engaged with dedicated customers for photo and video entries showcasing passion for the TreadWright brand. A brand voice was created by enhancing social media through engaging videos, interesting articles, tips and promotions.

Results

With successful social media direction and strategy from Brand Iron, TreadWright’s posts reached 2852% more people on average across all social media platforms. Brand Iron brought their total social media reach up by 1535%, and number of site visits by 850%, effectively using their social media as a powerful sales-driving platform.

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