BrandStorm: A Brand Strategy Session for Your Business’s Everything

At Brand Iron we’ve created our signature four phases process for building a successful marketing plan: Strategize, Create, Activate, and Achieve. Our team’s ability to deliver a wide range of services, from conceptualizing brands to marketing plans, to creating and implementing go-to-market plans with trackable results, allows us to develop and market brands in a way that very few marketing agencies can. This blog focuses on a specific service we offer in the Strategize phase, BrandStorms.

Build Your Brand and Marketing Plan with BrandStorms

We offer two types of BrandStorms, a mini and a full session. These sessions range from two to four hours, and can be tailored for all types of companies, in any industry. Brand Iron will identify a company’s overarching goals, objectives, and the best means to accomplish them. We examine your current technology utilization, sales and marketing processes, messaging and positioning, SEO and business objectives in order to better understand your brand and create success.

BrandStorms deliver Achieve Anything Plans, brand audits, value points and propositions, market trends, and target audience.We ask detailed questions about your brand in order to develop an in-depth understanding of your companies current market position and goals going forward.

 

Integrating Technology Through MarketingBrandStorm sessions determine the best marketing technology to integrate into your marketing plan; helping your company reach and surpass goals.

One of the most important aspects of our BrandStorm session is the portion where our team dives into your brand’s current marketing technology (MarTech) utilization. Many companies do not currently harness the power of MarTech, such as marketing automation, which could be restricting them from reaching their highest goals. In addition, our team of experts analyzes your brand’s unique needs and objectives to determine which technologies will serve your brand best, in order to accomplish the sales and marketing goals we determined earlier in the session. After integration, our team carefully tracks your brand’s results.

Achieve Anything Plan: A Marketing Plan for The Future

Marketing plan information you will receive from an Achieve Anything Plan are revenue goals, brand positioning goals, and sales goals and the leads needed to reach them.After the BrandStorm, our Brand Iron team supplies the client with a dynamic marketing plan called the Achieve Anything Plan. The Achieve Anything Plan is a tremendous source of information that identifies your company’s business goals and objectives, technology utilization, competitive analysis, messaging platforms, a go-to-market strategy, and the means of tracking the outcomes of each marketing tactic used.

What This Does for Your Business

A BrandStorm is the foundation upon which an unstoppable brand is built. Using the information gathered and created in the Achieve Anything Plan, brands can elevate their marketing abilities and increase their lead generation and bottom lines. Whether your company is big, small, established, or emerging, a marketing plan from our BrandStorm session will better equip your company to tackle current and future goals.

Improve Your Marketing Plan Today

No matter what your objective is, reach the experts at Brand Iron and we will take your brand to the next level and truly help you achieve your anything.

 

Know No Limits!

Brand Iron

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Johnnie Walker’s ‘Jane Walker’ Campaign Celebrates Women’s History Month

Feature Image Source: CestLaVibe.com

March is Women’s History Month and one brand in particular is celebrating in a very special way.

Diageo’s Johnnie Walker, a well-known brand within the beverage industry, will debut their special edition Scotch whiskey, Johnnie Walker Black Label “Jane Walker Edition”, this month. This product rebranding coincides with not only Women’s History Month but also International Women’s Day.

The brand will temporarily rebrand their Johnnie Walker Black Label with the new “Jane Walker Edition” name and change the brand’s iconic logo from a man to a woman. The brand is excited to show its support for a cause that has been so widely talked about. In a recent article in Adweek, Stephanie Jacoby, VP of Johnnie Walker, said “important conversations about gender continue to be at the forefront of culture, and we strongly believe there is no better time than now to introduce our Jane Walker icon. We are proud to toast the many achievements of women and everyone on the journey towards progress in gender equality.”

Not only is the brand bringing additional awareness to the issue of women’s rights and equality, but it is also promising to donate $1 dollar for every bottle produced to nonprofit organizations dedicated to women. The two organizations benefiting from the proceeds are Monumental Women, a group that aims to erect more statues honoring women in history, and She Should Run, a group that encourages women to register and run for elected office.

Johnnie Walker should be commended for their timeliness, relevance and above all else, dedication to an important cause. This campaign is a sure-fire success because it is being launched at a time when this topic will be talked about online, in the news, on social media and across every other platform.This increase in media buzz will create more demand for their product and more attention for an important issue. Other companies can learn a lesson in timeliness and relevance from Johnnie Walker.

Brand Iron is a strategic branding, marketing, and enterprise value creation agency. Our conversation starts with you and the goals you set for your company. Founded by Michael Doyle in 2002, Brand Iron delivers on the promise to forge brands and drive revenue through strategy-based business development, creative, public relations, social media, positioning and marketing.


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#WomensHistoryMonth #JohnnieWalker #Branding

Super Bowl Ads: Hits and Misses

At every Super Bowl, there are winners and losers, and we’re not just talking about the football players. Brands are also competing, not for a trophy, but for viewers’ attention. Each year there are over 111.3 million viewers tune in, making Super Bowl Sunday an epic opportunity to advertise your brand to the public.

1. Tide: “It’s a Tide Ad”

Tide and David Harbour had everyone fooled. The pair teamed up to poke fun at every stereotypical Super Bowl commercial in every product market. Not only did the ad convey the brand’s core message, that your clothing will be spotless if you use Tide, but it also had viewers wondering if each subsequent commercial was actually going to be a Tide ad rather than what it seemed to be.

2. Amazon: “Alexa Lost Her Voice”

Often times, brands get so caught up in making people laugh or showing off their celebrity ambassadors that they forget to show the audience the product, service or brand they are advertising. Amazon managed to do both of those things but still keep the commercial focused on the product and that’s why this ad worked so well. Bringing in relevant celebrities to voice Alexa and make us chuckle is the perfect combination for a Super Bowl commercial.

3. Doritos/Mountain Dew: “Doritos Blaze vs. Mountain Dew Ice”

Both Doritos and Mountain Dew are known for their funny, eye-catching and sometimes absurd Super Bowl ads. This epic lip sync battle between two superstars, Peter Drinklage and Morgan Freeman, with cameo appearances from the artist who sing the featured songs, Busta Rhymes and Missy Elliot, showcases the opposing flavors of the sister brands’ new products while entertaining the audience.

4. Fabreze: “Bleep Don’t Stink”

Febreze takes one of it’s products obvious uses and puts a humorous spin on it. Although the product wasn’t actually mentioned, this commercial worked because the innuendo was clear. Dave’s “bleep don’t stink”, but yours does, buy Febreze.

5. E-Trade: “Old People Working”

This commercial is creative, funny and clearly delivers the call to action: open a retirement account. While this ad is really targeting a much younger audience than the ad portrays, having the elderly people be the subject of the commercial drives the point home while using a more humorous take on the advertising scare tactic.

Not every commercial can be a winner. There will always be Super Bowl ads that just miss the mark. Here are a few of the ads that didn’t perform as well as they could have:

1. Coca Cola: “Diet Coke Twisted Mango Groove”


This was cringe-worthy. The awkward dancing spokes girl made the viewers feel almost embarrassed for her and did not convey any real message about the brand or product, making this commercial a flop.

2. Bud Light: “The Bud Knight

Bud Light has been pushing the “Dilly Dilly!” ad campaign successfully since 2017. Although the medieval-inspired ads have been a consumer favorite for quite some time, Bud Light’s Super Bowl ad under the same concept did not do well. The ad felt tired and didn’t add anything new to the “Dilly Dilly” story that the brand has been telling.

3. Groupon: “Who Wouldn’t”

Although Tiffany Haddish is always fun to watch, this Groupon comercial wasn’t. The purpose of the advertisement was apparent and but the humor and story line that went along with it felt forced.

If you need help making your brand stand out, visit brandiron.net or call 303-534-1901 to get started.

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#marketing #advertising #superbowl #superbowlads #superbowlcommercials #branding