Brand Iron’s Brand Champion Mantra

A Brand Champion Mantra is something brand leaders and company employees live, breathe, practice and fulfill every day in order to help their brands grow.

Whether you are selling a product or service, a business is only as good as its customers’ experience. That’s why it’s so important to know your company’s Brand Champion Mantra and exactly what it’s going to take to ensure you and everyone else in your company abides by its guidelines every single day.

Here is the Brand Iron Brand Champion Mantra, and, as far as we’re concerned, the only way to cultivate the best brand and produce the best results possible:

  1. We are here to make sure our clients are successful, both outwardly and internally.
  2. We are pro-active and we anticipate potential challenges before they become a problem.
  3. We collaborate and help one another improve and get better each and every day.
  4. We deliver great brand experiences for our clients and stakeholders.
  5. We take the time to make sure everything we do is to the highest of standards, is professional, hits benchmarks and is producing results.
  6. We learn and grow, pushing ourselves to discover, master and be on top of new trends and technologies.
  7. We are committed to listening to and understanding what our clients are saying and making sure we are intimately connected with them and their goals.
  8. We are execution-oriented, and we always work as a team to achieve our goals and the goals of our clients.

What’s your company’s Brand Champion Mantra? Write it down, frame it, live it, and deliver extraordinary results to your customers and your employees.


Great Brand Champions Know the True Meaning of Good Old Fashioned Holiday Spirit

Best Buy etches its spot on Santa’s “Nice” list with a generous dose of holiday giving.

The season of giving is back. For proof, look no further than a Best Buy store in Long Island, NY. Employees of the big box retailer noticed that a local teen had come into the store every day for a month to play the new Nintendo Wii U display. Warm with holiday cheer, they all decided to pitch in and purchase the $300 console for the teen and present it to him next time he came in to play.

The teen, confused and speechless, humbly accepted the gift and shook the hand of a Santa mysteriously dressed in Best Buy blue.


If this was just an example of community giving and selflessness during the holiday season, or even customer service well beyond the norm, that would be more than enough to warm our hearts. But the actions of these Best Buy employees highlighted something else, something people like us here at Brand Iron know as being great Brand Champions. The unsolicited actions of a few people at this one location speaks volumes for Best Buy as a whole and a corporate culture that truly puts their customer first.

A jolly shout out to goodness from us here at Brand Iron. Look around for your chance to pass along the holiday spirit, and we’ll be here as always to help you Achieve your Anything.

Have a great holiday season and a happy New Year from all of us here at Brand Iron!


Fresh Branding: New Brand Iron Leaders and Team Members

Brand Iron is growing.

We’ve been evaluating our goals for company expansion and providing our clients with the greatest brand experience we can offer. Without further ado, we are pleased to present new senior leadership and some awesome new team members!

Patti Sundaypatti

We recruited Patti Sunday to be our Vice President of Brand Experiences. Patti specializes in brand, cause and real estate marketing in predominantly Hispanic markets, transactional strategy and ROI. She also has a deep background in print, direct, mail and radio advertising.


Mimi Gonzalezmimi

Mimi Gonzalez comes to Brand Iron as our Director of Service and Production. Mimi has utilized her skills as an entrepreneur, designer and media buyer in often multicultural Hispanic markets. She has worked in special events and interior design and excels in brand and hospitality management.


Aaron Bronsonaaeaaqaaaaaaaaehaaaajdvjzwi1mji4ltiynwetndi0mi1hnjcxltbjyznlzgm5mzhlng

Aaron Bronson is our new Creative Manager and has a breadth of experience in design. He received his BFA in graphic design from Bowling Green State University, where he was the recipient of a James W. Strong Studio Achievement Graphic Design Award. He also won a Student Bronze ADDY Award (also shown: Knox).


Brand Iron welcomes these new team members, and we all look forward to serving you, our customer, and helping you to Achieve your Anything.

Dr.Sean, Brand Champion of The Joint

image011image00-300x150 I frequent The Joint, a chiropractic services office located in Lakewood, Colorado, where Dr. Sean Burkhardt is the primary chiropractor. I’ve tried several chiropractors over the years and finding a good one isn’t easy to do. When I came across Dr. Sean, I was pleasantly surprised. He isn’t just a good chiropractor, he is also a true Brand Champion for The Joint. With a great bedside manner, Dr. Sean fully embodies what The Joint stands for by truly caring about his patients.

Dr. Sean has taken the brand experience at the Lakewood Office to a totally different level. By taking the time to get to know each and every single one of his patients, he makes sure they are getting properly treated. Just as Brand Champions make sure their customers and clients have great brand experiences and want to come, Dr. Sean creates a chiropractic experience that does just that.
As I’ve gotten to know Dr. Sean, I’ve noticed how he goes out of his way to provide a personal experience. He finds exercises and adjustments to help make my body and spine better and healthier. He even found a special stretch for me and texted me a video on how to do it properly. Dr. Sean’s fantastic care reinforces the good experience I associate with The Joint brand. The Joint in Lakewood should be proud of the great Brand Champion they found in Dr. Sean.

Meet Our Team: Executives

At Brand Iron, strategy is at the heart of everything we do. Our executives champion our brand by making sure our clients come first. Through collaboration, our executive team gives Brand Iron clients a taste of what brands can do with strategic action backed by kick-ass creative, enterprise value creation, and holistic marketing.










Michael Doyle

Michael Doyle is a national speaker, author of 7 Secrets of a Brand Champion, and has been shaping successful brands in various industries for more than 20 years. As CEO of Brand Iron, he has led more than 300 of his signature BrandStorm sessions to help companies analyze and identify their position in the marketplace and provide a strategic assessment and recommendation. As an active blogger and thought-leader, his work has been published and featured in numerous blogs, journals and websites around the world.












Rob Terranova

Rob Terranova came to Brand Iron in October 2014 and took over the responsibilities of COO at the start of 2015. Accumulating marketing expertise from every brand he’s touched, Rob uses his comprehensive understanding of modern business needs to help companies reach their goals. As a successful self-starter, Rob collected many hats throughout his career from his experience in culinary school, the CSU police academy, RE/MAX Global, as well as his own operations consultancy and small business venture.  With great attention to detail, Rob supervises Brand Iron’s operations, ensuring that the collective pursuit of company goals is united in both vision and effort.

Meet Our Team: Creative

Brand Iron’s creative team strikes a balance between hard-hitting strategy and artistically stunning design. Armed with an impressive arsenal of creative tools, our Art Director, Graphic Designers, and Copywriter cut against the grain of conventional creative habits to provide design driven by strategic perspective.


Haley Goldstein

Haley Goldstein is our Art Director here at Brand Iron. She received her Bachelor of Fine Arts in Graphic Design from Kansas State University.  Haley has an affinity for anything printed and finds inspiration through interior design, architecture, and urban living. Outside of work, Haley enjoys stroking her chin with her head tilted to the side while contemplating modern art. She also indulges in the classic Coloradan pastimes of yoga and hiking. After finding the perfect accomplice for her artistic adventures, Haley tied the knot with her college sweetheart Josh in 2011. They have been binge-watching Netflix and trying new restaurants ever since.


Nick Raleigh

Nick Raleigh enjoys the challenge of balancing creativity with simplicity in both his work and life. As a Graphic Designer at Brand Iron, Nick’s personality shines through his aesthetically-pleasing work. Suffering from the consequences of eating way too much Taco Bell during his formative college years, Nick has since discovered the art of cooking, and has even gone vegan, finally acknowledging the benefits of consuming actual nourishment. When Nick isn’t busy at work or preoccupied with a mound of grapes, he likes to experience new perspectives and different cultures through his adventurous travel expeditions. His most recent trip to Peru only added to his thirst for traveling the world. For his next trip, he’s got his eye on Southeast Asia.


Alex Becknell

Alex Becknell is a conqueror of all things creative. Another of our skilled Graphic Designers, Alex’s love of minimal design, typography, and cinematography is fueled by her fantastical imagination. To finance her infatuation of footwear, Alex decided to pursue the finest degree of Advertising from CU Boulder. When not strategically devising possible zombie apocalypse scenarios in her free time, Alex is either losing her voice at an Avalanche game, hiking with her German Shepherd, Kenya, or cooking up something delicious while singing along to the swanky sounds of Lana Del Rey. Alex is enchanted with the advertising industry and is an active member of Ad Club Denver, where she works on the Fifty and Membership committees.


Ellie Gebhardt

Ellie Gebhardt is Brand Iron’s Copywriter extraordinaire. After eluding the German police in a bizarre bathrobe incident abroad, she’s made her way in the world using her wit and her words. Highly caffeinated at all times, she’s got a weakness for Spanish tapas, IKEA furniture, homebrewing beer, and her four foster kittens she calls her crazy cat lady starter kit. After hopping the border of Wisconsin and Illinois too many times, Ellie developed an incongruous taste in sports teams, favoring both the Green Bay Packers and Chicago Blackhawks. Upon finding herself in Colorado, she decided to stay, getting a Bachelor’s in Advertising from CU Boulder in 2015.

Racca’s Pizzeria Napoletana Named Best Pizzeria in Denver

Congratulations to Racca’s Pizzeria Napoletana for being named the best pizza place in Denver by Westword magazine.racca

Denver’s pizza scene continues to explode as the hottest spot to set up shop and serve up a delicious slice. Despite the competition getting fiercer, Racca’s Pizzeria Napoletana once again places at the top of the mile high city taste test. With the freshest ingredients from both local and Italian sources, Racca’s goes the extra mile to deliver their promise of Pizza Fired by Passion.

Choosing to rebrand the pizzeria was a tough choice for owners Mark and Kristy Dym, who didn’t want to disorient their loyal customer base. After partnering with Brand Iron for strategic branding and marketing, Racca’s Pizzeria Napoletana made its debut, refocusing the restaurant’s energy around keeping authenticity alive with friendly Italian traditions and delicious taste. Winning Westword’s Best Pizza back in 2013 under their previous name, Racca’s starts a new chapter with a brand that continues the tradition and award-winning taste of pizza Napoletana.

Catch the full article here, and visit Racca’s website at for more.


2016 – Time to Shape Your Course for the Year

MD1It’s that time of the year again to push yourself and your company to achieve your goals in 2016. A new year calls for a fresh start. The time is now to lay out your plan and make the changes you need to make to get to where you want to be this year.


Brand Champions don’t sit back and wait. They take the bull by the horns and make things happen. What would you like to get accomplished this year? What feats are you ready to face? What do you want to accomplish with your brand and company? It’s time to step up, set goals and hit the ground running. It’s never too late to start becoming a Brand Champion for your company.


Brand Champions make the changes necessary to get to where they want to be. From tiny tweaks to changing up your company’s brand and position, every step you take to stay ready and relevant is a step towards success. Get your team onboard with your vision and lead the cooperative effort to grow faster and get bigger and better results. What changes do you need to make personal and professional strides to get to where you want to be?


Here are a few simple steps to make 2016 the year you and your company get to where you want to be:

1. Set specific goals. Choose measurable goals, like getting out of debt or paying off your credit cards or paying off your business line of credit. Make it specific by stating the dollar amount and a set timeframe to get it done.

2. Lay out specific milestones and dates to form a step-by-step process that makes it easy to accomplish your goals and objectives. Goals that get accomplished are ones that can easily be broken up into specific actions that make the journey straightforward and achievable. Hit those tactical goals and it will be easier to get to the goals and objectives that are the most important.

3. Remove any barriers that could block your progress. Though easier said than done, you’ll have to remove any and all barriers to growth, including naysayers, self-doubt and lack of a focused strategy.

4. Execute, execute, execute! Most brands, companies and individuals fail to get to where they want to be mainly because of a lack of execution. Don’t be one of the many and fail to get to where you want to be. Commit to yourself and to your goals.

5. Get back on track. Not every effort goes according to plan and when things aren’t working out or going to way you expected, you have to pivot and make the necessary changes to get things back on track. Be strong, analyze your progress and make the tough choices you have to make to get to where you want to be.

The time is now to make and shape your 2016. Be decisive, be bold, lay out your goals and execute to get to where you want to be!


–Written by Brand Iron’s Brand Champion and CEO, Michael Doyle


Work That Speaks: Very Happy Vendors

We’re feeling the love over here at Brand Iron. By delivering upon our brand pjess-headshot-cropromise, our clients and vendors get results that speak for themselves. After delivering a white-hot brand experience through our partnership with Diers Exhibit Group, Brand Iron was featured in the exhibit vendor’s Local Limelight blog.


Describing her company’s experience with Brand Iron, Jessica Diers wrote:

At Diers Exhibit, we have the privilege of working with Brand Iron on a handful of trade show booth concepts. We enjoy every opportunity we get to work with them. They are an efficient, and passion-driven team. We highly recommend their brand services to anyone looking for a strong return on investment (ROI).


You can read more about Diers Exhibit’s experience with Brand Iron here, and discover how you can forge your brand and drive revenue by visiting

Meet Our Team: Brand Managers

Brand Managers bring the heat to Brand Iron’s Accounts team. They’re the bridge between our executives, our clients, and our creative department, so a keen sense of balance is a must-have skill. With experience in marketing, design, and business administration, their diverse backgrounds offer unique perspectives with the power to bring your vision to life, down to the very last detail.


Natalie Clark

Natalie Clark’s career has been a traveling tour de force. She’s crisscrossed fifteen countries, surrounding herself with inspirational new cultures and crafting her own version of carpe diem. Previously known as Sports Ambassador, Photojournalist, and Graphic Designer, Natalie now answers to the title of Senior Brand Manager here at Brand Iron. She made her way west, looking to trade the Appalachians for the Rockies, still missing that sweet Kentucky Bourbon from time to time. Natalie has come to love life at high altitude, enjoying Colorado’s 300 days of sunshine while playing volleyball and hiking with her pup, Archer.


Nicole Germaine

Our Brand Manager Nicole Germaine led the life of a 21st century wanderer until she crossed paths with Brand Iron. Originally from the Great White North, Nicole has worked her way southwest ever since, trekking to Denver with extended detours to Illinois and Minnesota. Her unnatural affection for ice led her to Minnesota State University-Mankato, where she embraced her hockey heritage and joined the Division I Women’s team. Nicole graduated with a Bachelor’s in Marketing, a Minor in Business Administration, several hockey trophies, and amazingly, all of her teeth. In her spare time, Nicole enjoys hanging out with friends and family, working out, and teaching her two Australian Shepherd puppies how to bark with a proper Canadian accent.