Celebrating American Manufacturers, Secretary of Labor Acosta Pays Gordon Sign a Visit

After being selected to showcase their signs as part of ‘Made in America’ week, Gordon Sign continues to receive recognition from the White House!

On the heels of representing the State of Colorado at the White House last week, our client, Gordon Sign, received a visit from United States Secretary of Labor Alex Acosta, who toured the country’s oldest sign company as a continuation of the White House ‘Made in America’ celebration.

(Gordon Sign White House blog: http://brandiron.net/gordon-sign-represents-colorado-white-house-made-america-product-showcase-event/ )

The timing could not have been more perfect, either. Secretary Acosta was headed to Colorado as part of his tour of American manufacturers to discuss how the Trump Administration can support domestic manufacturing in Colorado and the nation as a whole. Major discussion topics included strategizing how US manufacturing can become more competitive as well as developing a more extensive training program to educate employees.

After sitting down with  Gordon Sign to discuss how it can support manufacturing in Colorado, Secretary Acosta toured their 25,000 sq ft. main production facility in Denver. He met and talked with employees and learned firsthand how they make their award winning neon signs. For Gordon Sign, it’s not only about what they can do, but how they do it. It was a great honor for our client to have the opportunity to share their remarkable process and story with the US Secretary of Labor.

   

Secretary Acosta’s visit comes after Gordon Sign’s revitalization, compliments of Max Fulton and Tom Kim, who acquired the company from a private equity firm after the recession had taken its toll on the sign industry. The business needed new leadership and direction along with some extra attention, love, and capital. With the new ownership group and leadership from Fulton and Kim, 2016 was Gordon Sign’s best year in some time, and 2017 is poised for similar success.

Last week was an amazing opportunity for Gordon Sign and their employees to shine while showcasing some of their remarkable work on a nationwide scale. Their signs come from strong values and produce great brand expression that have stood the test of time. Brand Iron salutes the entire team at Gordon Sign for the exceptional work they create!

 

Media References:

Denver 7: http://www.thedenverchannel.com/news/local-news/denvers-gordon-sign-is-colorados-featured-company-at-white-house-made-in-america-show

USA Today: https://www.usatoday.com/story/news/politics/2017/07/17/cheerwine-crab-pots-and-shotgun-chaps-50-made-america-products-head-white-house/485050001/

FOX Business: http://www.foxbusiness.com/politics/2017/07/17/trump-s-made-in-america-showcase-these-products-made-list.html

Market Watch: http://www.marketwatch.com/story/heres-each-states-made-in-america-product-highlighted-by-the-white-house-2017-07-17

NPR: http://www.npr.org/sections/thetwo-way/2017/07/18/537897405/white-house-highlights-made-in-america-products-from-each-state

BizWest: http://bizwest.com/2017/07/17/colorado-sign-company-showcased-white-house/

White House Blog: https://www.whitehouse.gov/blog/2017/07/17/made-america

Gordon Sign’s new sign: https://www.youtube.com/watch?v=w60A2SZpFDM

Gordon Sign Represents Colorado at White House ‘Made in America’ Product Showcase Event

To kick off ‘Made in America’ week at the White House, President Donald Trump revealed a list showcasing the top products from each state that are made in the USA…

Brand Iron is excited to announce that our client, Gordon Sign, was chosen to represent Colorado at ‘Made in America’ week at the White House!

President Trump invited Gordon’s CEO, Max Fulton, and President, Tom Kim, to be honored at the White House on Monday where companies from all 50 states represented the great effort and commitment businesses put forward to source their products locally. President Trump signed a proclamation and spoke about the importance of sourcing locally: “We want to build, create and grow more products in our country, using American labor, American goods, and American Grit. When we purchase product in the USA the profits stay here, and the jobs stay right here in the USA.”

                                  

Gordon Sign is a Colorado – based company that has been designing, building, and installing custom brand expression for more than 110 years. Their innovation and attention to detail in building custom brand expressions are distinguishing factors that set them apart from competitors. The White House specifically chose to showcase Gordon’s striking neon lighted signs. These have made a huge impression all over the country and can be seen throughout the state of Colorado. Some of their best work includes United Artist Theatres, 1st Bank in Evergreen, and Duffy’s Cherry Cricket.

In 2016, with the expertise of the Brand Iron team, Gordon Sign underwent a complete rebrand, revitalizing their look and giving them the tools to become an industry leader. We understandhow easy it can be for older companies to get stuck in traditional ways of branding; Gordon Sign is a great example of what a new breath of life can do for a brand.

A completely new look, including a newly designed logo, website, and updated sales materials, was exactly what Gordon Sign, the oldest sign-making company in the country, needed to gain and maintain customers. Recently, they have completed designs for several big clients including Sports Authority Field at Mile High (the home of the Denver Broncos), Wendy’s, and many more.

                                    

Since the event at the White House on Monday, July 17, Gordon Sign has been receiving a lot of news coverage following their accomplishment. Denver 7 News, USA Today, FOX Business, Market Watch, and many more have been following the stories of the American-made companies chosen for the event. The list includes big-hitting companies like Campbell’s Soup from New Jersey as well as smaller businesses like Heath Crab Pots from Maryland.

It truly is a huge honor for Gordon Sign to have represented Colorado in the Made of America showcase. Congratulations to our client whose hard work and dedication to their brand has paved the way for such an accomplishment.

 

Media References:

Denver 7: http://www.thedenverchannel.com/news/local-news/denvers-gordon-sign-is-colorados-featured-company-at-white-house-made-in-america-show

USA Today: https://www.usatoday.com/story/news/politics/2017/07/17/cheerwine-crab-pots-and-shotgun-chaps-50-made-america-products-head-white-house/485050001/

FOX Business: http://www.foxbusiness.com/politics/2017/07/17/trump-s-made-in-america-showcase-these-products-made-list.html

Market Watch: http://www.marketwatch.com/story/heres-each-states-made-in-america-product-highlighted-by-the-white-house-2017-07-17

White House Blog: https://www.whitehouse.gov/blog/2017/07/17/made-america

Gordon Sign’s new sign: https://www.youtube.com/watch?v=w60A2SZpFDM

 

Newton Running: a Case Study in Brand Revitalization

Last week, we talked about the importance of brand revitalization during challenging times and how companies must address obstacles head-on and manage their brand on a proactive basis in order to maintain their desired perception in the marketplace.

Brand Iron recently helped Newton Running, the innovative, Colorado-born running shoe company, do just that. Working as a team, with some tactical planning and preparation, we set out to show what Newton has done to reorganize and restructure themselves as a company. As part of that effort, we helped develop the brand and public relations strategy and messaging for several different publications, including an article in Runner’s World Magazine that announces the Newton brand revitalization to the world. The message is simple: “we’re thriving, and we are are going to get back to our entrepreneurial roots disrupting the running shoe space.”

Here is the article in full:

Newton Running Reorganizes Without its Original Visionary
The company promises to return to its focus on serious runners who want to run more efficiently.

Newton Running, the innovative shoe company that made a big splash when it launched 10 years ago, has undergone a major reorganization in recent weeks. As a result, visionary cofounder Danny Abshire is no longer with the company and the brand has closed its flagship retail store in Boulder, Colorado.

Jerry Lee, the company’s cofounder and original investor, has come back to lead the brand, which made its name with brightly colored shoes, unique forefoot propulsion lugs, the promotion of more efficient running form, and online-only sales.

Lee returned as CEO and the company’s primary shareholder on April 6. Newton was under the management of private equity firm Fireman Capital Partners, which is no longer involved with the brand.

Lee said Newton will return to its roots and offer a narrower product line while focusing on being a strong but small company. At its peak, Newton Running employed 47 people—and Lee credited the brand’s current viability to the work those individuals had done—but it is now operating with a staff of 15, he said.

The retail store that Newton operated on Pearl Street in Boulder closed in late March. Independent running stores that carried Newton shoes once numbered about 600, but that total has dropped to about 100 in recent months.

Lee is confident the brand will achieve profitability soon by selling direct to consumers online and also through those specialty running retailers that have served the brand well through the years.

“I have always believed in the technology and the impact it has had on so many thousands of runners,” Lee said. “The outpouring of letters and emails from our key retailers and some of our best customers is really what brought me back. When we started the company, I never dreamed of having people tell us their life experiences, and we have had thousands of those kinds of testimonials.

“Financially, I didn’t have to do this. But I looked at all of those people that we created these passions with and it would be unfair if that brand just went away. The people who are invested with me believe strongly in Newton and in me, and so it’s here to stay, without a doubt.”

Newton will primarily focus on its performance shoes and its slightly more accommodating models going forward. Lee said the company will market mainly to discriminating customers concerned with running better and more efficiently.

The company will also go forward without Abshire, and his wife, Jennifer, who was part of the original start-up team. Both were assigned to handle operations at the store and taken out of the core management team a few years ago. They were let go when the previous management team decided to close the Pearl Street store.

Jennifer Abshire posted an item on Facebook on April 2 about their departure. That post garnered a lot of support, but it also raised questions about the fate of the brand.

“I am honored to have worked side by side with my husband, business partner and running buddy,” Jennifer wrote next to a photo showing the company’s launch 10 years earlier at the Ironman 70.3 race in Oceanside, California. “We worked with a great family of co-workers, met a lot of amazing people, travelled the country and helped runners and triathletes of all levels. Our journey with Newton Running has come to an end but we are excited to see what new adventures lie ahead.”

Lee initially backed Abshire’s innovative running shoe designs in the late 1990s. Abshire, a self-taught footwear guru, took the insights he learned from improving the fit of ski boots and later from building custom footbeds for elite triathletes like Paula Newby-Fraser and Michele Jones to developing his first running shoe prototypes in the late 1990s.

Abshire had a vision to build shoes that promoted more efficient running form via a mid-foot running gait and better running posture. His shoes came at a time when most brands were putting new technology and materials into thickly cushioned heel crash pads.

The brand was one of the first to trend toward a zero-drop or level platform and also helped spur the development of lightweight shoes and premium pricing of $155 to $175 per pair. It also offered running form clinics and coaching certification to further its message about efficient running form.

Lee and Abshire first brought the brand to market in 2007 at triathlon race expos and through direct-to-consumer online sales, selling 5,000 pre-orders before its first bulk shipment of shoes reached its warehouse.

“I won’t be part of Newton going forward, but I’m still very proud of what we did with the brand,” Abshire said. “When we started it was Jerry’s money, but it was Jennifer and I who created the grassroots movement. I really enjoyed all of the things that we created. We really stirred the pot and contemplated how to be different.”

The Fireman equity group originally backed Newton in 2011 with a reported $20 million investment, hoping to take it from a fledgling start-up to a major player in the running footwear industry. The brand grew by leaps and bounds from its inception through about 2013 and sponsored elite pro athletes like three-time Hawaii Ironman World Champion Craig Alexander. That group also tried to help it grow among recreational runners

But slower growth, some distribution and manufacturing challenges, and increased competition led Newton to a plateau, Lee said.

Newton achieved double-digit to triple-digital growth for several years, Lee said, before competition from other innovative brands—including Vibram, Hoka, and Altra—slowed its progress a bit. A major industry shift from more minimally designed shoes to well-cushioned models also affected the brand, Lee and Abshire said.

“A lot of things happened after we launched that were out of our control,” Lee said. “When we started, it was just us and the bigger boys like Nike, Brooks, ASICS and New Balance. We kind of opened the door for a whole bunch of other brands to come in.”

Fireman Capital Partners tried to sell the brand, but a deal never materialized, opening the door for Lee to step in with new investors to assume control of the company.

Kris Hartner, owner of three Naperville Running Company stores in suburban Chicago, was the second retailer in the U.S. and the third in the world to sell Newton shoes. He said the innovative technology, the brand’s messaging about running better, its bright fluorescent color palette, and overall quality helped it get off to a flying start in 2007.

But Hartner’s stores backed away from the brand in 2015 after the first reorganization resulted in the layoff of 14 people from its Boulder office and the elimination of most of its outside sales rep staff.

“They kicked ass right off the bat,” Hartner said. “To be honest, I don’t know if any new company has come to the table with as good as the shoes they had. They were impressive. We would have stuck with it, but they eventually kind of went in the opposite direction of how they originally presented themselves.”

Although Abshire says he was disappointed and a bit confused about how it all came down, he insists he’s not bitter. He says he and Jennifer will maintain their Active Imprints custom orthotics business in Boulder and that they already have a few new projects they’ve been working on.

“It’s not the end of the world,” he said. “It’s the end of a business or a relationship and whether it was a great one or a bad one, it doesn’t even matter. Things are constantly changing and as we accept that, the better we are able to move on and do the next best thing. If Jerry is taking over the company again, good for him. I wish him the best of luck.”

The article addressed some growing concerns in the marketplace about Newton Running and dispelled any negative rumors about their ability to stay in business and ship their products. Due to this coverage, we were able to help Newton ease potential fear and hesitation regarding their retailers and incite a spike in sales and excitement in the marketplace. This is only the start in helping to revitalize the Newton Running Brand.

If you and your company have gone through challenging times, don’t just sit there, take action and develop a strategy for getting back to achieving your company’s goals and objectives. Learn how Brand Iron can help.

This 4/20, Brand Iron is Proud to Introduce Cannabisdecks.com

The legal cannabis market was worth an estimated $7.2 billion in 2016. It is projected to grow at a compound annual rate of 17% and reach a $50 billion valuation within the next decade. Adult recreational sales are estimated to jump from $2.6 billion in 2016 to $11.2 billion by 2020, by which time the industry as a whole is projected to create more jobs than manufacturing.

We think it’s safe to say that the cannabis industry is booming. There is incredible incentive for investors to get in on the action, and those who do are enjoying returns unrivaled in most any other industry.

It is important now, more than ever, for legal cannabis growers, processors, manufacturers, dispensaries and business operators to differentiate themselves in a crowded market. Enter cannabisdecks.com, Brand Iron’s new addition to our service platform that aims to educate industry leaders on the importance of telling their story the right and professional way.

And telling a compelling story is important – in fact, it’s crucial, and it’s what separates Brand Iron’s presentation decks from others of the like. Over the years, Brand Iron has developed over 100 Capital Raise, Management and Analyst Decks that have helped companies raise over 2 billion dollars, allowed 20 businesses to get acquired and 6 to go public. These powerful presentation tools are perfect for startups, emerging companies who want to raise growth capital, alternative investment companies, companies looking to get acquired or go public, and especially organizations in the flourishing legal cannabis industry.

“High powered, successful investors have some common habits: They ask questions, a LOT of questions. As it relates to cannabis as a newer industry, the education section of these presentations often needs to be longer than in other industries. A professional Capital Raise Deck facilitates control of the room. It educates. It covers proforma projections. It drives the discussion and ultimately enhances the outcome which is either raising capital, getting acquired or going public.”
-Michael Doyle, Brand Iron CEO

The cannabis industry is here and growing. Business-savvy investors are looking to get involved in this veritable gold rush, but they want to invest in a professional brand they understand and believe in. With presentations like those created by Brand Iron, you can tell your organization’s story the right way. Check out cannabisdecks.com to learn how.

To find out more about how Brand Iron can help you Achieve your Anything, visit www.brandiron.net or get in touch @ 303-534-1901.

CRS Rebrands to Promote a Fresh, Bold and Community-oriented Approach to Insurance Brokering

Brand Iron teamed up with the local insurance brokerage to craft a new brand, website, and bold exterior signage that sell their relationship-driven services.

For the past six months, Brand Iron has been working with CRS Insurance on a total re-brand. As our team started learning all about the local insurance brokerage, what stuck out most was how much they care about celebrating their community. Through dedicating time and resources to charities and other philanthropic endeavours involving children, shelter and second chances, they say many of their favorite corporate memories revolve around time spent inside their community and outside their office.

This was a sizeable factor to consider when the re-brand began. A lot of businesses dictate the importance of being active in their communities, but it was immediately apparent that CRS walks the walk.

Of course, from time to time, you gotta get down to business, too. We started by matching the symbol of CRS, their new logo, with the company’s emerging bold and “active” business identity in an attempt to make it more recognizable within their field.

We followed suit with their new website, sticking with strong colors and impactful typefaces, and making sure potential customers are drawn to a visual and intellectual message.

Finally, we developed signage that is currently on display at CRS’ Denver office and proudly displays a new era for the company and its identity.

“Everyone here at CRS is really excited about our new brand.  The infusion of color and simplicity really stands out compared to our old logo and the majority of our peers.  Brand Iron was thorough in their research of our company, our processes, our industry, and our competitors when creating our color scheme, logo, and website.  Their input was instrumental in helping us clarify the message that we put out into the world; how we are different and why that is important.”
– Eric Johnson, CRS Insurance

CRS earns its livelihood by working to alleviate the pain that keeps businesses from reaching peak profitability and efficiency. This level of care toward their clients, partners and colleagues was apparent throughout the re-brand process.  We are eager to watch CRS move forward anew in an exciting and invigorating market.

Brand Iron Introduces Capraisedeck.com

With a new website highlighting powerful presentation tools for raising capital, getting acquired or going public, Brand Iron exposes a lesser known sector of its business-backed brand strategy and services.

Over the years, Brand Iron has developed over 100 presentation decks that have helped companies raise over 2 billion dollars, allowed 20 companies get acquired and 6 to go public.

If anyone truly understands the impact and value of these results, it’s our clients. Stemming from their success, Brand Iron is proud to announce the introduction of Capraisedeck.com to its service platform. The new site highlights some lesser known but extremely valuable services that we provide our clients: Investor Raise Decks and Management & Analyst Presentations.

These powerful tools are perfect for startups, emerging companies who want to raise growth capital, alternative investment companies like Real Estate, Private Equity, Venture Capital, etc., or companies looking to get acquired or go public.

Our expertise with capital raise presentations all started when Brand Iron CEO Michael Doyle sold his first company:

“It was during the ‘dot com’ days, and I subsequently became the [company’s] National Brand Director. One of my main roles while running the dot com’s brand was to develop presentations for both Wall Street executives and analysts in support of the company’s IPO. I learned a lot about how to package your story, communicate both your key differentiators and value points, and highlight your organization’s key features and benefits.”

  
Telling your story in the right way is the key to success. Find out how we can help you Achieve your Anything with Brand Iron by visiting Capraisedeck.com and Brandiron.net or calling us @ 303-534-1901.

McStain Neighborhoods Emerges Fresh and Strong from the Housing Crisis with a Brand Update and Capital Raise Deck

With Brand Iron’s expertise, the savvy Colorado real estate developers and home builders have a strategic plan to drive business success, raise capital and invigorate their communities.

For McStain Neighborhoods, 2017 is looking bright. They have a shiny new brand and logo, their business pipeline is strong, and they are emerging resurgent in a housing market in full recovery mode. In fact, only four years after hitting historic lows, 2016 saw the biggest increase in national home prices in nine years.

The national rise in real estate prices is encouraging the creation of more housing communities, and developers in affected markets are again beginning steady construction. McStain Neighborhoods is one such developer. Since 1966, the Colorado Front Range builders have maintained that homebuilding is more than just a business – it is a passion fueled by the belief that a better world can be built by rethinking the very nature of community.

Mcstain creates places where people feel more connected to each other, and that’s why it felt natural for us at Brand Iron to help them rebrand and position themselves for capital growth and resurgence in a recovering market.

“This was not your typical rebrand experience. It was engaging, robust and invigorating. Other branding agencies only focus on the pretty picture and one message. With Brand Iron’s process, important questions are answered and you complete the entire business cycle: internal, investors, trade and industry relations.”
-David Ware, CEO of McStain Neighborhoods

The McStain team had been working closely with Barb Anderson, president of Anderson Marketing Solutions, and they came to us in order to redefine and reinvigorate their brand positioning and stance in a sophisticated and challenging market. In order to do so, we determined that, in an industry defined by community, human capital is paramount and would contribute to McStain’s new strategy above all else. So, we crafted strategic messaging that was consistently “people-centric” in order to create business and drive revenue.

It was also crucial to create a brand that would “measure out,” i.e. not only position the company for growth, but also create a meaningful platform that every member of the McStain team could stand behind. We did this by integrating the entire company into our shared process, from internal HR to the builders themselves. We also designed a new logo and developed an in-depth, market-specific plan to raise money and position the company for growth with a Capital Raise Deck.

“When looking at your business across all avenues, working with [Brand Iron CEO] Michael Doyle is important because he is not from the creative side of the marketing industry. Brand Iron embraces the reality that there is a business to run and the priority of impacting ROI for us and our investors. The capital Raise deck created by Brand Iron was an important component of that.”
-David Ware, CEO of McStain Neighborhoods

With a holistic, collaborative process, Brand Iron and McStain Neighborhoods worked together to develop a collective strategic business strategy, capital raise presentation and an overall company brand that will continue to be an integral part to their success. We wish them the very best, and we hope that, in the future, your organization is proactive in taking that first step toward achieving your full potential.

App-X Rebrands as Altvia

Founded in 2006, App-X made a name for itself through fully integrated Salesforce-centric solutions for private equity. Within a few years, App-X was experiencing rapid growth thanks to its customer-focused approach and unique product offerings. Today, App-X emerges as Altvia and continues to solve the digital problems of private equity.

The story of Altvia’s rebrand starts at a point of critical growth. The App-X leadership team took a deep diagnostic dive into their company’s brand and decided it was time to realign the company’s message to more accurately portray their dedication to customer service and private equity solutions.

Brand Iron worked diligently to develop strategic messaging, a new logo, and an updated website to focus the brand in accordance with the company’s goals and vision.

Partnering with Brand Iron, a strategic branding and marketing company out of Denver, App-X began the transition of rebranding. They chose the name Altvia, which signifies how the company guides clients on a path to the top.  Brand Iron worked diligently to develop strategic messaging, a new logo, and an updated website to focus the brand in accordance with the company’s goals and vision. With an updated brand architecture, the Broomfield-based private equity solutions company continues to focus their clients’ experience and efficiency.

Brand Iron focused on elevating the brand’s look and feel to fit the targeted private equity audience. Altvia’s new logo displays a modern mountain design that represents each client’s ascent to success. A splash of teal blends together balance, stability, and an emphasis on forward movement. The color palette reinforces the pillars of Altvia and bring the new brand together.

On September 1st, Altvia celebrated their 10th anniversary with their new brand launch. They remain focused on growth and continuously improving private equity communications, services, and relationships.

 

The Rebranding of R&D Pipeline

Brand Iron proudly celebrates the new brand launch of R&D Pipeline. The site utility solutions company continues to lead their industry with an updated logo and streamlined company name, choosing to evolve R&D Pipeline to the condensed RD Pipeline.

RDP’s new website tells the brand’s story in a whole new way. Through their unique company history and project overviews, the family-run company shows what it takes to lead the pipeline industry.

Brand Iron’s dedicated design team went above and beyond to make sure every detail came together. The new company logo utilizes a shield background, both to convey security and pay homage to family. A distinct crest shape utilizes warm, invigorating colors to convey stability and a steadfast commitment to safety and comfort.  The resulting look conveys their strong and consistent message.

The resulting new brand truly represents the dedication RDP puts into every water, sewer, and storm project. From a family company to a multiple-crew corporation, their reputation for teamwork and quality follows wherever they go. 

What We Learned at the Restaurant Technology Conference

On July 21st, Denver’s restaurant industry came together for the Colorado Restaurant Association’s Restaurant Technology Summit. All gathered in the Embassy Suites’ crystal ballroom for an action-packed day of panels, keynotes, and networking.

As a marketer, I consider myself to be competent, if not competitive in regards to technology. The first thing I noticed was all the different ways technology had grown into the restaurant industry. From workforce and schedule management to SEO for websites, technology security, and digital marketing, the tech world has taken one of the most human-based industries by force. While in the audience, it was easy to see how technology permeates day-to-day operations and is one of the few individual factors that contributes to a restaurant’s success.

A collection of four logos, ZUUS, Snooze, Goodtimes, and talent reef, representing the panel on time and attendance.CEO of Sirvo, Stephanie Maxwell, moderated the first panel of the day. Her panel concerned the future of staff recruiting in the restaurant industry. Afterwards, Rachel Skinner, CEO of ZUUS Workforce, joined Regional Director Bri Borin of Snooze, COO Scott LeFever of Good Times, and Solution Consultant Erin Wattles of talentReef to discuss how today’s technology helps restaurants attract, hire, and manage the most effective team. Skinner has worked with restaurant owners and managers to implement cloud-based software for more than eight years. Bringing her experience to the table, Skinner gave practical advice on how to choose the right solution for your company. In addition, she emphasized the importance of management and training and using these tools to ensure successful adoption of technology.

CEO of ZUUS dynamic scheduling Rachael Skinner speaks on using technology to improve customer experience.Throughout the rest of the day, industry experts got up in front of the audience and expressed the importance of implementing the best technologies into restaurant culture.  The biggest topic of the day was social media, and consequently, restauranteurs paid attention to these panels most of all. Speakers insisted that restaurateurs employ “free advertising” tactics and utilize platforms to the fullest.

All in all, the biggest takeaways from the summit are twofold. Technology is not this looming unnecessary evil, but rather a tool that makes it easier to run and maintain a successful restaurant. The second takeaway centers around the effort of implementation. So often, restaurants find themselves unable to implement the change they want. It’s just easier to stick with the stagnant practices they already have. As a result, technological roadblocks form due to lack of coordination on all levels of restaurant operations, sales and marketing. The EMV technology discussion reiterated this message through managing online reputation talks, and the final data trends presentation.

As the Tech Summit came to a close, the crowd started to disperse with their takeaways from the day’s session. They will be back, along with the CRA, restaurateurs, and vendors come November for the Colorado Restaurant Show.