Defining Your Brand Voice

Every brand has a voice, but is it the right fit?

Start by thinking of your brand. What person or image comes to mind? Is this voice and personality communicated throughout the tone of your brand?  If not, it might be time to rethink your brand voice.

A brand voice should be distinguishable and is a critical step when it comes to defining your positioning and messaging in a way that appeals to your target customers. It isn’t about a creation of a non-human voice, but how you package and display your content, copy and creative. Combined, these elements create a tone which is communicated to your audience and puts a face to your company.

To start, you need to know who your target audience is and what makes them tick. Develop personas that define their unique personality traits and buying habits. Figure out what they care about tailor your content to appeal to them. Your brand’s voice will play an important role in developing this customized content. By first understanding your target audience you can build a brand voice that speaks directly to them.

Next, you should come up with attributes and adjectives that you want your brand voice to portray. Think about what you want your brand’s tone, style, and attitude to feel like. The voice need to be real and accurately reflect the personality of the company and the people behind the brand. Once you have determined the attributes of the brand voice, it is time to apply the voice to the creative look and feel.  

Marrying the creative look with the brand voice is where the magic happens and brings the whole package to life. When these two elements are combined just right, you create a powerful and wonderful brand that connects with your target audience and brings your brand to life! To find out more or if you need help developing your brand’s voice visit brandiron.net or call 303-534-1901 to get started.

 

Fill Out The Form To Get Started!

#branding #marketing #brandvoice #brandstrategy

Meet Your Newest Co-Worker: Amazon Alexa

Now everyone can have their own personal assistant that helps with everyday tasks like automatically dialing into meeting rooms, ordering new supplies, reporting equipment problems, providing directions to offices and finding overall information to name a few.

Amazon is sending Alexa into the workplace to act as your intelligent assistant. Why get bogged down with tedious tasks, such as managing your calendar, scheduling client meetings or making phone calls when you can have a robot do them for you?

New technology is allowing you to be more productive during the day by setting Alexa up at your desk acting as your personal assistant while you stay on top of what’s important. Or share the love by setting up the device in a common space like conference rooms, where you can automatically dial into conference calls.

Alexa is customized to work for you. People may have been hesitant to invite Alexa into their homes, but now she’s a reliable part of the family. Not many other devices are integrated as seamlessly as the Alexa has proven itself to be. The extension of Alexa into the workplace is a logical progression from the home. A simple voice command is all it takes for a flood of information and answers to all your questions.

Utilize this powerful tool to help manage your company. Here is a visual on how Alexa works by integrating with your shared devices.Visit https://aws.amazon.com/alexaforbusiness/ for a more detailed explanation.

The best part about Alexa is she never talks back, and you never have to pay her a salary. It will be interesting to see how new technologies will disrupt the workplace. Alexa can help with tedious tasks in the office, but she can’t help you with your marketing. Now that you’ve got yourself a personal assistant, give Brand Iron a call 303-534-1901 or visit brandiron.net to take your business to the next level.

Fill Out The Form To Get Started!

#marketing #alexaforbusiness #amazon #techinbusiness #technology

Brands Who Killed It With Their Holiday Campaigns

The holidays are a time to give thanks, spread cheer and spend time with your family. It’s also the peak season for consumer spending. Companies must stand out by promoting and expressing their personality in order to win the seasonal business of consumers. We’ve put together four of the best holiday campaigns we saw in this holiday season.

Glade

Memories of the holidays often bring to mind the spicy aroma of gingersnap cookies and the crisp pine scent of a Christmas tree. Glade already has an emotional connection to the holidays with their seasonal scents and fragrances, and they took it a step further with “The Greatest Gift” campaign by reminding us what the holidays are all about. This is a really great holiday campaign because they play right into the emotions that surround the holidays. Best of all, they keep it very simple. When it comes to advertising the simpler the better. Glade closes with the tagline “Feel Joy” which perfectly sums up the message of this campaign.

Sephora

Sephora took a new approach to their 2017 holiday campaign. Typically, they use top models for their holiday shoots putting forth a homogenous definition of beauty. This year instead of hiring size-2 models, they reached out to 11,000 of their store clerks for casting. The 10 lucky employees were chooses to be the stars basted of their unique approach to what beauty means to them. The thought to cast their own employees was brilliant. They were able to create one of the most diverse campaigns to date. Their audience responded really well to their new Reach Out and Gift campaign because it embraced the individuals beauty and fit inline with their new tagline “Let’s Beauty Together”.

Starbucks

Everyone knows that Starbucks signature red holiday cups mark the arrival of the holidays. It’s an unmistakable sign that you need to start your holiday shopping if you haven’t already done so. Starbucks ranks in our top holiday campaigns because this year they did a 30-second spot “Giving Good Starts With You” where the message is that “the holidays mean something different for everyone”. The ad promotes their new holiday cups while predominantly showing a lesbian couple holding hands. The response on social media was overwhelmingly positive. Starbucks’ audience appreciates that the company takes a stand and supports what may be a controversial topic for some companies.

 

Air New Zealand

I may be bias since I lived in New Zealand, but I love how Air New Zealand expresses their brand in all of their advertising. This year they launched a #AirNZXmas campaign, where they poke fun at their own accent. Kiwi’s (or people from New Zealand) are known for having their own spin on words. This campaign shows that it is not easy for Santa to understand what Kiwi’s want. We rank this campaign with some of the top this season because the voice and personality fit the brand image of Air New Zealand so well.

It’s never too early to start planning different types of seasonal campaigns. Brand Iron can help develop campaigns that will leave a lasting impression on your audience. Visit brandiron.net or call 303-534-1901 to get started!

Fill Out The Form To Get Started!

#marketing  #holidaycampaign #branding

Design Trend: Custom Hand-Drawn Illustrations

As 2017 is coming to a close, we’re getting excited to see what design trends will emerge and rule in 2018. This upcoming year will be all about taking risks with bold imaginations, vibrant colors and experimentation. Design trends continue to evolve and change, building off of each other. Hand drawn illustrations are based off of a traditional, pre-digital look. We started to see a rise in these designs in 2017 and they are continuing to gain popularity as we enter 2018. The world of digital is being married with traditional hand drawings and it has created a unique, edgy look unlike any other. Hand drawn illustrations join together traditional illustrations with the new digital age and it has created a this new amazing look!

Every hand-drawn illustration takes a lot of talent and imagination to create. In 2017 we saw these illustrations standing alone in this digital world and they really made an impression on people. In 2018 we are seeing this trend evolving as these illustrations are being combined and overlaid with graphics. The incorporation of negative space, custom graphics and different typography is bringing this look to the next level.

          

The combination of two drastically different styles has indeed attracted attention. Hand drawn illustrations put the designers skill to the test by combining their free hand drawing skills with their graphic design skills to create one cohesive complex piece creates an instant eye-catcher.

Designers are incorporating new elements as the protagonist to catch people’s attention. We love how these elements interact with photography. This can be used for both photos and for type.

We predict that this design trend will be in the forefront of emerging design trends in 2018. This trend has the ability to be designed and shaped for traditional businesses as well as new, edgy businesses who to disrupt the status quo. Whether a traditional B2B company or a new startup, this design trend will help you stand out from your competition and we at Brand Iron love it! If you want want to breath new life into your brand with a new design, visit brandiron.net or call 303-534-1901 to get started.

Fill Out The Form For More Info!

#designtrend #graphicdesign #design #marketing #designtrend2018

Revenue Enterprises’ New Website is Live!

Brand Iron is excited to announce the launch of Revenue Enterprises’ new website! The website went live this month and incorporates their new brand image, positioning and messaging. Revenue Enterprises is a leading provider of accounts receivable management services, primarily in the healthcare industry. Brand Iron worked closely with Revenue Enterprises to incorporate all the brand elements that define the team in their new web design. Click on the link to take a closer look! http://www.revenueenterprises.com/

The new site brings fresh life to the brand. The website is visually appealing with custom icons and interactive sections that fit with their brand image. We worked with Revenue Enterprises to package their services into a clear and easy to understand process map. Each stage is accompanied by a description.

It was really important for Revenue Enterprises to package their services in an interactive process map to better explain their differentiators. Revenue Enterprises prides itself on their professional and rewarding work environment, which is reflected throughout their website.

Prior to launching their new website, Brand Iron developed and established Revenue Enterprises’ new brand identity. Brand Iron created new sales collateral, revamped their white papers, updated their marketing campaign and revised all their messaging and positioning.

Revenue Enterprises’ brand now has a cohesive, strong image that is apparent through all aspects of the company. It was a pleasure to work with everyone on the Revenue Enterprises team and we can’t wait to see how your brand grows in the future. Congrats on the launch of your new site!

If you need help redesigning your company’s website, messaging, sales collateral etc. Brand Iron is here to help! Visit brandiron.net or call 303-534-1901 to get started.

Fill Out The Form For More Info!

10 Tips for Companies with Small Marketing Budgets

How to get the most out of your marketing efforts.

Are you a small business that doesn’t have the resources to spend on marketing? No worries –– there are plenty of ways to maximize your marketing efforts on a budget. Marketing is an area that small business owners don’t want to ignore. It helps you put your brand in front of your target audience and grow brand awareness in order to close sales. We put together some tips on how to stretch your marketing dollars while strapped for cash.

1.  Social media: Ramping up your company’s social media is an easy way to build brand awareness. Sharing original and repurposed content is an great way to distribute engaging information, while gaining a loyal following.

2. Website: A well-designed website is crucial for any small business. It is important that both the frontend and backend are designed correctly to create a clean, direct and easy-to-navigate site. Since your marketing efforts will be driving people back to your website, the website must be able to can handle the traffic by redirecting them to important pages. Don’t forget to have a form and/or call-to-actions so you can capture leads and connect with them!

3. Sales deck: Sales decks are a shortened version of your company’s pitch deck. It should properly package your company showing long-term goals, any important statistics, and how you will reach those goals and objectives. Most small businesses are constantly talking to investors and trying to get funding, so having a strong sales deck is worth the investment.

4. Informational video: Creating an info video is a great way to visually explain your services, product offerings, or process to your audience. These videos can be short whiteboard videos, self- promos, tutorials, you name it. Once you create the videos you can share it on multiple platforms.

5. Press release: Nothing is better than free media. Submitting a press release announcing a launch or new product line is an excellent way to get your brand out in the light.

6. Blogs: Writing original blog content is a easy way share the voice of your brand. You can write blogs about specific products and services, industry trends, tips, or anything you think your audience will find interesting and share it on multiple platforms.

7. Repurpose content: Don’t create more work for yourself. For one example, if you’ve written content for a press release, repurpose it by turning it into a blog or a social media post.

8. Never. Stop. Networking: You never know where your next lead or sale is going to come from. Follow up with leads, and show them you’re interested in doing business together. Go to networking events and use business cards that you collect to help grow your email list. It’s worth taking the time to make genuine connections.

9. Business Cards: You may not think of business cards as marketing per se, but this is an easy way to get you and your business recognized. A clear and well-designed business card can make quite an impact and go a long way in helping your marketing efforts.

10. SEM/AdWords: Running a paid search engine marketing campaign is a cheap and effective way to promote your brand. With Google AdWords PPC, you only pay when someone clicks on your ad. The key is to solidify strong keywords that will drive people to your website.

With these 10 tips, you can maximize your marketing efforts which will help grow your business. It takes time and resources to make your marketing work for you but if you keep these nine things in mind you’ll be off to a great start! Brand Iron is here to help you develop a strong marketing strategy that will elevate your brand in the market. Visit brandiron.net or call 303-534-1901 to see how we can help!

Fill Out The Form For More Info!

The Power of Technology and Lead Generation

Use the power of technology to transform and accelerate your company’s lead generation.

Historically, lead generation was done by word-of-mouth and later relied on print media. It was a laborious task and very time consuming. Over the years lead generation techniques have been constantly evolving. Utilizing new advances in technology for lead generation can help immensely. Let’s take a look at some tools that will help you generate more leads and track the effectiveness of your marketing efforts.

Pertaining to your Database:

1. CRM (Customer Relationship Management)- A tool that allows you to manage and analyze your relationship with both current customers and prospects to forecast your sales and examine your sales pipeline.

2. MAS (Marketing Automation Software)- Automate your marketing efforts through email, landing pages, social media and online campaign management.

3. E-mail distribution systemsHow you manage your email campaigns and track the effectiveness of each email and the messaging within.

For your Website:

1. Landing pages– Track leads by creating landing pages that redirect visitors to a page with more information on a specific product or service.

2. Web forms- On your homepage, landing page or blog, add a web tracking form to gather crucial information like name, email, company, location, phone number, etc. so you can easily stay in touch with them moving forward.

3. Videos- Utilize this content-rich medium to captivate, engage, inform and compel your audience to take a desired action.

Social Media:

1. Content- Utilize content aggregation tools like Flipboard and Feedly to seek out real time content that can be used for social media posts, blog inspiration, or any number of other things.

2. Schedule management tools- Social media management tools allow you to schedule your posts months in advance. Whether you’re at work, sleeping or living your life you can still engage with our audience by scheduling out your posts.

3. Unfollow tool- Manage your follower base to maintain follower/following ratios and ensure connections are mutually beneficial.

4. Schedule management toolsSocial media management tools allow you to schedule your posts months in advance. Whether you’re at work, sleeping or living your life you can still engage with our audience by scheduling out your posts.

Analytics:

1. Website analytics tools- Use website tracking and analytics tools to see how visitors are finding your website.

2. Online tracking tool This tool helps determine what SEO, SEM or adwords tactics are working.

3. Email analytics toolsTrack the effectiveness of your email campaigns by seeing who is clicking through and what content is grabbing the attention of your audience.

4. Results dashboards Utilize tools like BrandGo to track ROI and the performance of your marketing initiatives to ensure that you are getting the maximum return on your marketing activities and investment.

This is just brief overview of the different types of technological tools that you can use to help generate leads and track the effectiveness of your marketing activities. Harness technology and drive your brand to achieve the results you have been seeking. Brand Iron is a value creation agency that can help you use these technologies to reach your goals and complete your objectives. Visit brandiron.net or call 303-534-1901 to see how we can help.

 

Please fill out the form for more information!

#branding #leadgeneration #technology #poweroftechnology #marketingtools #generatemoreleads

How A Persuasive Pitch Deck Drives Results

Raising money is a continuous process that is necessary for any company to grow. A strong and compelling pitch deck is how you will be able to present company goals to investors in order to get the funding you need.

A pitch deck is a brief overview presentation that provides investors with a clear understanding of what your business is all about. Typically, pitch decks are 15-25 slides and showcase your company’s product, technology, business plan and team in a clear, concise and persuasive presentation. Raising capital is no easy task, so it is important that your pitch deck is engaging. The content should provide guidance for your investors, driving them to want to write a check.

We recently completed a pitch deck for our client, Baceline Investments. Here is a breakdown of some of the key sections. The first section focused on conveying to investors who Baceline Investments is as well as what their 5-year growth plan and vision is. This gives investors an overview of their goals and the strategy which they will implement to reach those benchmarks. The next slides share their story—who they are, how they evolved and the 20-year proven track record of success.

The pitch deck then moves onto their financial models, showing investors key performance indicators, graphs and monthly performance figures. For a company like Baceline Investments, having concrete numbers supporting their case is very persuasive and easy for investors to get behind and support. The last big section of their pitch deck explained to investors what their success will look like when they reach their 5 year goals. Their pitch deck incorporated their brand’s look and feel with consistent messaging to relay to investors their expertise and vision.

 

A strong pitch deck will be persuasive and complete as well as clear and concise. The entire point of a pitch deck is to convince investors that you have identified a problem and created a solution that they would be foolish not to invest in. Your pitch deck needs to focus on your business ideas and look at the complete picture. It’s easy to get bogged down in design elements but no matter how creative your deck is, it’s worthless if you don’t engage your audience. You have to be meaningful with every element of the pitch deck so every slide is telling an important part of a larger story.

At Brand Iron, everything we product for our clients is results-driven. We have completed over 50 pitch decks for our clients and are experts in building compelling pitch decks that tell the story of your company in a visually appealing way. Each pitch deck presents a complete brand image and messaging. It’s tailored for each client to get results.

If you need help creating a persuasive and visually appealing pitch deck, fill out the quick form below for more information on how our services can help. 

Fill out the form below for more info!

#pitchdeck #raisecapital #venturecapital #companygrowth

The Rise in Semi-Flat Design

Digital trends are influenced by all kinds of things like media, user experience, fashion and technology just to name a few. Digital design is never static. Design tools and technology is constantly evolving and what styles are popular evolves with it.

Over the past year we’ve seen a decrease in photo-realistic designs and a boon in simplistic, 2D designs. Color gradients and curvy fonts have also gone by the wayside in many industries. Big players like Netflix, Ebay, and Paypal have all made the shift toward a cleaner, more simple design. Simplicity has its benefits but comes with the risk of being seen as flat and boring.

        

Thanks to Material Design, Google’s new design language, we are now seeing two-dimensional designs come to life. Flat designs have evolved into a semi flat design with some light, depth, and shadows. A semi-flat design adds smooth shading and a level of complexity that flat designs are lacking. Through Material Design, Google has created a sweet spot for brands to design their logos, and interface to have subtle depth while still maintaining the clean, sleek feel of flat design and we love it! 

                          

Project: Listener’s Playlist

Author: Anzi

Our design team is always looking for the best way to incorporate these trends into our clients’ brands and design elements. Brand Iron can help revitalize your brand by incorporating these design trends into your brand’s look and feel. Fill our the form below if you love this design and need help from Brand Iron to incorporate this look to elevate your brand to a new level.

Fill Out This Form For More Information

The 8 Must-Dos When Rebranding A Large Business

Rebranding a large business is no small task.

There is a certain process you must follow in order to achieve your desired results. Below are eight steps the Brand Iron team takes to helps clients reach their goals and objectives:

Find Your Achieve Anything

Knowing what you’re trying to achieve with your rebrand is integral to finding success. This is what we call your Achieve Anything Plan. Are you rebranding to increase revenue? Expand your geographic reach? Because you’ve expanded your offerings? Defining your Achieve Anything Plan is the foundation of your new brand.

Brand Differences and Value Propositions

What has changed about your brand that requires a change in strategy? A new position in the marketplace or a new key difference between you and the competition are things that require a change. Recognizing these strategic brand value points will help you to compose your new and improved Brand Value Proposition.

Determine Your Target Audience

Now that you’ve decided to rebrand, who are your target audiences? Has your target clientele shifted? Is it completely different? Either way, it’s time to develop brand personas for each audience so that you can effectively market to them.

Determine Your Strategic Brand Content and Mood

Good creative isn’t just creative –– it’s developed with a strategic focus and direction that will appeal to your targeted audience. Make sure to refine the content in your marketing so that it will engage your target audience and compel them to take action.

Develop Your Brand Assets

Make sure your brand’s look, feel and message will resonate with your target audience. Make sure that feeling carries over throughout all your marketing campaigns.

Develop Your Online Brand

Tailor your messaging for online use. Ensure you website is updated and visually appealing. Develop your site so that it displays well on mobile devices. Set up your calls-to-action to engage your audience.

Brand to Market

Once your brand redevelopment is complete it’s time to take it to market. What are the most effective means to do so? The key here is to utilize an integrated approach to reach your targeted customers. Using multiple mediums with a scheduled approach leads to a much higher return on your invested time. Consistency is the key to breaking through the clutter and connecting with your audience.

Brand Analysis

Now that you have rebranded and taken it to market, it’s time to track the effectiveness of your marketing efforts. Make sure to track your email campaigns, website traffic and social media efforts to see what mediums and messages are working, and which ones aren’t.

Utilize these eight must-dos when rebranding your large business and you’ll be rewarded with the satisfaction of Achieving your Anything! To find out how Brand Iron can help ignite your rebrand, contact us at www.brandiron.net or call 303-534-1901.