It’s official: Brand Iron has hopped aboard the #nuggsforcarter bandwagon. In doing so, we’ve joined the likes of Google, Microsoft, Amazon and T-mobile, to name a few, all of whom are doing their part to help a teenager achieve his dream.
Who is the teenager? Well, his name is Carter. What’s his dream? A whole lot of free chicken nuggets.
Hey, some of us dream simpler than others.
Last week, Carter tweeted at his favorite nugget vendor:
Surely, a joke from a high school kid who just loves his chicken nuggets. However, we would call the sequence of events that followed serendipitous to say the least.
Event #1: the fast food chain does the math, discovers they would have to give out around 7000 nuggs to a hungry high schooler, and replies in kind, setting the bar nearly 6 times higher than the all-time retweet record.
Event #2: Carter bravely accepts the challenge.
Event #3: the #nuggsforcarter campaign is born. Within the first five days, it receives 2.6 million retweets from some fairly recognizable names.
Event #4: #nuggsforcarter is still trending, and Wendy’s is getting anxious.
This all begs the question: how did chicken nuggets ignite what could tun into the biggest twitter reaction ever? What compelled some of the world’s biggest corporations (not to mention, as of April 10th, 2.27 million others) to retweet and even offer incentives to a random teenager with an insatiability for fast food? Welcome to the mystery of the internet, everybody. One thing we know for sure, though, is that phenomenons like this are uniquely possible through the power of social media. Something about this young man’s desire for Wendy’s chicken nuggets, his brazen approach, and Wendy’s surely insurmountable challenge, inspired a virtual uprising – and the retweets keep rolling in.
Whether Carter gets to 18 million retweets or not, this is just another example of how far your message can spread if you strike that perfect nerve on the Web. Don’t neglect your organization’s social media presence, and you’ll be sure to reap the rewards.