The Importance of Strategic Partnership

How strategic partnerships give you a competitive edge.

Utilizing strategic partnerships is one of the most effective strategies a successful business can have. So what is a strategic partner? They are another business or individual with whom you enter into a symbiotic, or mutually beneficial relationship with. I have strategic partnerships within both business to consumer and business to business channels. This helps grow our business at a low cost. Business who do not leverage these working relationships are making more work for themselves. Below are a few examples of the different kinds of partnership you can develop to help elevate your business to the next level:

1. Promotional Partners- Work with a partner to host a joint event. These types of partnerships work well if your companies cater to similar audiences or audiences who build off each other. If you’re an American Express customer, you’ve see this type of partnership in action all the time. Partners host events that create a unique dining experience, entertainment, or sporting event all in the hopes to create a perfect experience to draw new business. This is powerful in reaching a new audience you may otherwise not had access too.

2. Referral Partners- When complementary businesses or individuals refer new customers and perspective leads to each other. Technology partners use this type of referral all the time. A company like Microsoft refers business to a Microsoft certified partner who can implement a particular product or service and vice versa. These referrals are powerful because there is a pre-established feeling of trust towards the company and it makes the sales process much smoother.  

3. Data Partners- Two strategic partners exchange databases in order to bolster their sphere of influence. Besides the benefits of growing the size of your company database, you can also run co-branded campaigns via email, print, or online. These partnerships dramatically increase the reach of your brand and boost overall brand awareness.

4. Joint Venture Partners- This type of partnership usually comes as the result of doing years of business together. Both companies share the costs, risks, and rewards of a mutual investment or business venture.

5. Business Partners- These partnerships usually take the longest to form. They’re the final step to solidifying a good strategic partnership. After going through the different “dating” stages of strategic partnerships, you are now ready to formalize the relationship by becoming true business partners working together as actual partners.

Now that you know about the different types of strategic partnerships, what do you plan to do to take your business to the next level? Regardless of your industry, working with a like minded strategic partner will give your company a competitive advantage. Brand Iron can help expand your brand’s reach and diversify your growth initiatives. Call 303-534-1901 or visit brandiron.net to see how we can help.

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#venturecapital #growth #strategicpartnership #brandstrategy

The 8 Must-Dos When Rebranding A Large Business

Rebranding a large business is no small task.

There is a certain process you must follow in order to achieve your desired results. Below are eight steps the Brand Iron team takes to helps clients reach their goals and objectives:

Find Your Achieve Anything

Knowing what you’re trying to achieve with your rebrand is integral to finding success. This is what we call your Achieve Anything Plan. Are you rebranding to increase revenue? Expand your geographic reach? Because you’ve expanded your offerings? Defining your Achieve Anything Plan is the foundation of your new brand.

Brand Differences and Value Propositions

What has changed about your brand that requires a change in strategy? A new position in the marketplace or a new key difference between you and the competition are things that require a change. Recognizing these strategic brand value points will help you to compose your new and improved Brand Value Proposition.

Determine Your Target Audience

Now that you’ve decided to rebrand, who are your target audiences? Has your target clientele shifted? Is it completely different? Either way, it’s time to develop brand personas for each audience so that you can effectively market to them.

Determine Your Strategic Brand Content and Mood

Good creative isn’t just creative –– it’s developed with a strategic focus and direction that will appeal to your targeted audience. Make sure to refine the content in your marketing so that it will engage your target audience and compel them to take action.

Develop Your Brand Assets

Make sure your brand’s look, feel and message will resonate with your target audience. Make sure that feeling carries over throughout all your marketing campaigns.

Develop Your Online Brand

Tailor your messaging for online use. Ensure you website is updated and visually appealing. Develop your site so that it displays well on mobile devices. Set up your calls-to-action to engage your audience.

Brand to Market

Once your brand redevelopment is complete it’s time to take it to market. What are the most effective means to do so? The key here is to utilize an integrated approach to reach your targeted customers. Using multiple mediums with a scheduled approach leads to a much higher return on your invested time. Consistency is the key to breaking through the clutter and connecting with your audience.

Brand Analysis

Now that you have rebranded and taken it to market, it’s time to track the effectiveness of your marketing efforts. Make sure to track your email campaigns, website traffic and social media efforts to see what mediums and messages are working, and which ones aren’t.

Utilize these eight must-dos when rebranding your large business and you’ll be rewarded with the satisfaction of Achieving your Anything! To find out how Brand Iron can help ignite your rebrand, contact us at www.brandiron.net or call 303-534-1901.

Brand Champion and Visionary Jeff Bezos is Making his Next Big Move in Taking Over the World (of Retail)

With its acquisition of Whole Foods, Amazon is looking to change the way we shop – again.

Jeff Bezos is the definition of a Brand Champion. Forget the fact he has built Amazon’s market value to $487 billion and boasts a personal wealth of $84 billion. It’s the paradigm shift that Amazon represents, the way it has fundamentally changed how we all shop, that solidifies Bezos’ legacy.

With Amazon’s acquisition of Whole Foods for close to 14 billion dollars, it sure looks like Jeff Bezos has set his next course: reshape the way we purchase and receive our groceries.

The announcement came as quite a surprise to most of America and Wall St., and we can only assume it is causing shock waves and injecting fear into grocery store chains around the country. When a major behemoth buys into your space with what must be certain plans to shake things up, it’s fair cause for concern.

Moral of the story: this is a bold move. One that only a Brand Champion like Bezos could even dream of, much less pull off.

Brand Champions have a distinct and unshakable vision for their companies – not only where they are today but also where they want to go in the future. They layout plans for how they are going to achieve their objectives, big or small or massive, and then they get the rest of the company on board to make that dream a reality.

Here it is, stepwise:

  1. Have a vision
  2. Create a plan
  3. Share the vision and plan
  4. Layout a timeline with milestones
  5. Assign accountability
  6. Execute the plan
  7. Follow-up on progress towards that plan
  8. Realize their dream
  9. Reap the rewards
  10. See new vision and repeat!

Simple, right?

It’s going to be interesting and fun to see what Bezos and Amazon have in store for the grocery industry. What dreams do you have for your company, career and life? How can you be the Brand Champion you see in the news or hear about in a blog? What are you going to do to reshape your industry and be the Brand Champion you were meant to be?

At Brand Iron, we use a proven branding process, modern technology and analytics to produce measurable financial outcomes for our clients. See how at brandiron.net or call 303-534-1901.

This 4/20, Brand Iron is Proud to Introduce Cannabisdecks.com

The legal cannabis market was worth an estimated $7.2 billion in 2016. It is projected to grow at a compound annual rate of 17% and reach a $50 billion valuation within the next decade. Adult recreational sales are estimated to jump from $2.6 billion in 2016 to $11.2 billion by 2020, by which time the industry as a whole is projected to create more jobs than manufacturing.

We think it’s safe to say that the cannabis industry is booming. There is incredible incentive for investors to get in on the action, and those who do are enjoying returns unrivaled in most any other industry.

It is important now, more than ever, for legal cannabis growers, processors, manufacturers, dispensaries and business operators to differentiate themselves in a crowded market. Enter cannabisdecks.com, Brand Iron’s new addition to our service platform that aims to educate industry leaders on the importance of telling their story the right and professional way.

And telling a compelling story is important – in fact, it’s crucial, and it’s what separates Brand Iron’s presentation decks from others of the like. Over the years, Brand Iron has developed over 100 Capital Raise, Management and Analyst Decks that have helped companies raise over 2 billion dollars, allowed 20 businesses to get acquired and 6 to go public. These powerful presentation tools are perfect for startups, emerging companies who want to raise growth capital, alternative investment companies, companies looking to get acquired or go public, and especially organizations in the flourishing legal cannabis industry.

“High powered, successful investors have some common habits: They ask questions, a LOT of questions. As it relates to cannabis as a newer industry, the education section of these presentations often needs to be longer than in other industries. A professional Capital Raise Deck facilitates control of the room. It educates. It covers proforma projections. It drives the discussion and ultimately enhances the outcome which is either raising capital, getting acquired or going public.”
-Michael Doyle, Brand Iron CEO

The cannabis industry is here and growing. Business-savvy investors are looking to get involved in this veritable gold rush, but they want to invest in a professional brand they understand and believe in. With presentations like those created by Brand Iron, you can tell your organization’s story the right way. Check out cannabisdecks.com to learn how.

To find out more about how Brand Iron can help you Achieve your Anything, visit www.brandiron.net or get in touch @ 303-534-1901.

7 Mistakes to Avoid when Branding Capital Raise/Pitch Decks

Avoid these preparation, delivery, and branding pitfalls when you decide to leverage a capital raise/pitch deck.

Capital raise/pitch decks are powerful tools that can help organizations accelerate their brand, ignite growth and improve results. They help startups and emerging companies who want to raise growth capital, alternative investment shops like Real Estate, Private Equity, Venture Capital, etc., and businesses looking to get acquired or go public.

At Brand Iron, we offer these presentations as an exclusive service, so it goes without saying we’ve seen a ton of them over the years. One thing we’ve noticed is that most companies view the branding and marketing of their capital raise/pitch decks as secondary to the investment opportunities themselves. They consider the actual model and numbers as the ultimate priority – and we’re not saying that’s not the right outlook, because it is. However, with the majority of focus placed on the numbers, they make various mistakes when it comes to the presentation’s branding and how it is put together and delivered, and this can detract from desired outcomes.

Let’s take a look at some mistakes companies make while preparing, delivering, or branding pitch/capital raise presentations:

  1. Content overload – We’ve seen decks pushing 100 slides. No matter how in-depth you think you should go, the most important thing to figure out is how to effectively package a nice, tight message.
  2. Presenting on spreadsheets – Yes, you have to create a financial picture. But spreadsheets aren’t conducive to telling your audience who you are.
  3. Not telling a story – Many presentations just contain facts and content, but they don’t effectively tell your company’s story, and it’s the story that your audience really needs to hear.
  4. Not having an outline/agenda – If you don’t have a tight and organized outline/agenda, it’s too easy to get off track while creating your presentation and lose your audience while delivering it.
  5. Reading your pitch/presentation – A good story that people can buy into has to be told from the heart with passion and conviction, not from reading your presentation word-for-word. This is the only way your audience will believe in you and your pitch.
  6. Getting off point – We’ve experienced and witnessed many pitches and presentations where a simple question throws the presenter off and sets them down a path unknown. As a presenter, you have to control the room and make sure to maintain your messaging.
  7. Not making the presentation engaging – We’ve all seen pitches and presentations of various sorts that lack that “wow” factor, either visually or content-wise. It is especially important in capital raise/pitch decks that your product isn’t bland, because that’s the easiest way to lose your audience’s interest in not just the presentation itself, but the story it is telling.

When it comes time to utilize a powerful capital raise/pitch presentation, it is crucial that it comes off as not only highly professional and informative, but also that it is proficiently branded. This can help tremendously in getting you get the interest you need to achieve your business goals.

Want to see how it’s done? Don’t forget to visit capraisedeck.com or give us a call @ 303-534-1901.

Brand Iron Introduces Capraisedeck.com

With a new website highlighting powerful presentation tools for raising capital, getting acquired or going public, Brand Iron exposes a lesser known sector of its business-backed brand strategy and services.

Over the years, Brand Iron has developed over 100 presentation decks that have helped companies raise over 2 billion dollars, allowed 20 companies get acquired and 6 to go public.

If anyone truly understands the impact and value of these results, it’s our clients. Stemming from their success, Brand Iron is proud to announce the introduction of Capraisedeck.com to its service platform. The new site highlights some lesser known but extremely valuable services that we provide our clients: Investor Raise Decks and Management & Analyst Presentations.

These powerful tools are perfect for startups, emerging companies who want to raise growth capital, alternative investment companies like Real Estate, Private Equity, Venture Capital, etc., or companies looking to get acquired or go public.

Our expertise with capital raise presentations all started when Brand Iron CEO Michael Doyle sold his first company:

“It was during the ‘dot com’ days, and I subsequently became the [company’s] National Brand Director. One of my main roles while running the dot com’s brand was to develop presentations for both Wall Street executives and analysts in support of the company’s IPO. I learned a lot about how to package your story, communicate both your key differentiators and value points, and highlight your organization’s key features and benefits.”

  
Telling your story in the right way is the key to success. Find out how we can help you Achieve your Anything with Brand Iron by visiting Capraisedeck.com and Brandiron.net or calling us @ 303-534-1901.

2017 is the Year for Renewed Business Optimism

With a new Administration in the White House, small businesses are brimming with confidence for the future.

For small businesses around the country, confidence and optimism for the future are soaring, as indicated this past December by the National Federation of Independent Business (NFIB), America’s leading small business association.

The NFIB released an index derived from 619 small-business owners’ responses to a survey about plans, expectations, and trends for future business growth and opportunity. The index rose 7.4 points in December, representing the highest monthly gain since July of 1980.

This monumental increase indicates business owners’ overall expectations for better business conditions and their harboring of more upbeat views about the outlook for sales and the economy.

The share of business owners who say now is a good time to expand is three times the average of the current expansion, according to survey results. More companies also said they plan to increase investment and keep hiring, which reflects hopefulness surrounding the new Administration’s plans of spurring the economy.

The NFIB index and how small businesses are feeling about their economic futures are found in this chart:

Politics aside, businesses are excited about how the Donald Trump presidency will boost economy and the future of business in 2017. They are preparing for a breakout, ready to take risks and make investments. Here’s to a strong year for your business: creating jobs, supporting your favorite charity and generally putting more money in everyone’s pockets.