CRS Rebrands to Promote a Fresh, Bold and Community-oriented Approach to Insurance Brokering

Brand Iron teamed up with the local insurance brokerage to craft a new brand, website, and bold exterior signage that sell their relationship-driven services.

For the past six months, Brand Iron has been working with CRS Insurance on a total re-brand. As our team started learning all about the local insurance brokerage, what stuck out most was how much they care about celebrating their community. Through dedicating time and resources to charities and other philanthropic endeavours involving children, shelter and second chances, they say many of their favorite corporate memories revolve around time spent inside their community and outside their office.

This was a sizeable factor to consider when the re-brand began. A lot of businesses dictate the importance of being active in their communities, but it was immediately apparent that CRS walks the walk.

Of course, from time to time, you gotta get down to business, too. We started by matching the symbol of CRS, their new logo, with the company’s emerging bold and “active” business identity in an attempt to make it more recognizable within their field.

We followed suit with their new website, sticking with strong colors and impactful typefaces, and making sure potential customers are drawn to a visual and intellectual message.

Finally, we developed signage that is currently on display at CRS’ Denver office and proudly displays a new era for the company and its identity.

“Everyone here at CRS is really excited about our new brand.  The infusion of color and simplicity really stands out compared to our old logo and the majority of our peers.  Brand Iron was thorough in their research of our company, our processes, our industry, and our competitors when creating our color scheme, logo, and website.  Their input was instrumental in helping us clarify the message that we put out into the world; how we are different and why that is important.”
– Eric Johnson, CRS Insurance

CRS earns its livelihood by working to alleviate the pain that keeps businesses from reaching peak profitability and efficiency. This level of care toward their clients, partners and colleagues was apparent throughout the re-brand process.  We are eager to watch CRS move forward anew in an exciting and invigorating market.

Brand Iron Partners with ZUUS Dynamic Scheduling to Help Empower Service Managers and Enhance Customer Experience

When ZUUS Dynamic Scheduling developed their proprietary and innovative employee scheduling software, their grand intent was to empower restaurant and retail managers to make sure their customers never have to wait too long for the best possible service. The foodie, shopper and overall line-lamenting side of the Brand Iron staff quite liked that idea, but more importantly, so did the brand development side. So, when we partnered with ZUUS to develop a new look and website, we thought it important to tag that concept right on the homepage.

And it’s true – At ZUUS, service industry customers do come first, and this is possible via an expansive and user-friendly scheduling platform that boasts five differentiating features to help managers capitalize on efficient and real-time staff scheduling and make sure the appropriate staff  are at the appropriate places at the right times.

We also helped ZUUS devise headlines, copy and overall messaging for their new site that relates to industry professionals and clearly communicate what ZUUS Dynamic Scheduling is really all about.

A native of Australia who opened for business in the United States in 2014, ZUUS is one of our truly national clients. Their main vertical markets are restaurants and quick service, and we in Denver know how robust and competitive the current food scene is. With their new look, we think this is the perfect place for them to call (2nd) home and a great home base for deployment of their game-changing business tool.

Along with the new site, we also embarked on a video production project that combines unique animations and screen capture to illustrate ZUUS’ extensive functional suite. Stay on the lookout for the official releases soon.

 

McStain Neighborhoods Emerges Fresh and Strong from the Housing Crisis with a Brand Update and Capital Raise Deck

With Brand Iron’s expertise, the savvy Colorado real estate developers and home builders have a strategic plan to drive business success, raise capital and invigorate their communities.

For McStain Neighborhoods, 2017 is looking bright. They have a shiny new brand and logo, their business pipeline is strong, and they are emerging resurgent in a housing market in full recovery mode. In fact, only four years after hitting historic lows, 2016 saw the biggest increase in national home prices in nine years.

The national rise in real estate prices is encouraging the creation of more housing communities, and developers in affected markets are again beginning steady construction. McStain Neighborhoods is one such developer. Since 1966, the Colorado Front Range builders have maintained that homebuilding is more than just a business – it is a passion fueled by the belief that a better world can be built by rethinking the very nature of community.

Mcstain creates places where people feel more connected to each other, and that’s why it felt natural for us at Brand Iron to help them rebrand and position themselves for capital growth and resurgence in a recovering market.

“This was not your typical rebrand experience. It was engaging, robust and invigorating. Other branding agencies only focus on the pretty picture and one message. With Brand Iron’s process, important questions are answered and you complete the entire business cycle: internal, investors, trade and industry relations.”
-David Ware, CEO of McStain Neighborhoods

The McStain team had been working closely with Barb Anderson, president of Anderson Marketing Solutions, and they came to us in order to redefine and reinvigorate their brand positioning and stance in a sophisticated and challenging market. In order to do so, we determined that, in an industry defined by community, human capital is paramount and would contribute to McStain’s new strategy above all else. So, we crafted strategic messaging that was consistently “people-centric” in order to create business and drive revenue.

It was also crucial to create a brand that would “measure out,” i.e. not only position the company for growth, but also create a meaningful platform that every member of the McStain team could stand behind. We did this by integrating the entire company into our shared process, from internal HR to the builders themselves. We also designed a new logo and developed an in-depth, market-specific plan to raise money and position the company for growth with a Capital Raise Deck.

“When looking at your business across all avenues, working with [Brand Iron CEO] Michael Doyle is important because he is not from the creative side of the marketing industry. Brand Iron embraces the reality that there is a business to run and the priority of impacting ROI for us and our investors. The capital Raise deck created by Brand Iron was an important component of that.”
-David Ware, CEO of McStain Neighborhoods

With a holistic, collaborative process, Brand Iron and McStain Neighborhoods worked together to develop a collective strategic business strategy, capital raise presentation and an overall company brand that will continue to be an integral part to their success. We wish them the very best, and we hope that, in the future, your organization is proactive in taking that first step toward achieving your full potential.

Mistress Brewing on Display for First Time on Liquor Store Shelves

Brand Iron helped a craft brewing startup create a scandalous new beer brand, and now their bottles are on full, ample display.

All the way back in 2016, The Brand Iron team had the chance to work with Mistress Brewing, a mischievous craft brewing outfit from Ankeny, Iowa who gives whole new meaning to “adult beverage.” As a startup, we helped forge their brand from scratch, including label design and messaging that gives each of their signature brews a unique beersonality (did we just coin a term? I think we did).


Up until December of last year, these beersonalities were on display on tap in growler filling stations and at restaurants/bars. Now, Mistress Brewing has officially rolled out their 22 oz. bottles, which means you can find, purchase, and relish all of their tempting brews via liquor store shelves for the first time.

Glasses up to Mistress Brewing for keeping true to its new, one-of-a-kind brand and message, staying dangerous, and following through to commercial success.

 

 

 

Keep an eye out for more Brand Iron/Mistress Brewing collaborations in the near future – at Brand Iron, there’s always a provocative new project right around the corner…

Brand Iron Partners with US Transport to Deliver New Brand and Website

As lovers of transportation, solid business, and cool trucks, Brand Iron was pleased to help US Transport deliver a new brand, messaging, positioning and website.

US Transport, a top-of-class strategic bulk transportation services provider who takes your company and products where you want to go, is one of the best of its kind west of the Mississippi. With the unleashing of their new brand, messaging and website, they are poised to expand that designation to the other side of the river. READ MORE

“Brand Iron was instrumental in sculpting our new brand, including creating an attention grabbing website, state of the art logo, and providing long-term market expansion to differentiate ourselves from the competition.”
– Steven T. Nelligan, President and CEO of US Transport

The newly re-branded company hauls cement, fly ash, coal, aggregates, lime, glass, asphalt, urea and sand through their 12 terminal locations in the Southwest, all with a steadfast commitment to driver and public safety as well environmental sustainability.

2017 seems poised for goods and services and a narrowing-in on domestic success. We applaud US Transport for being poised and ready to grow their business. It was a real pleasure to work with this team.”
– Michael Doyle, CEO of Brand Iron

 

 

 

We’d like to thank US Transport for choosing us, and we look forward to working with you as you expand and grow your business alike – contact us

 

 

 

Brand Iron Helps SafeRx Launch a New Weapon in the Fight Against Opioid Addiction

A new brand, corporate identity, and website puts SafeRx in the trenches in the battle against drug addiction.

Every so often, a client’s project gets the Brand Iron team inspired. SafeRx is one of those clients. They are taking the fight against opioid drug addiction directly into the medicine cabinet with their patented Locking Prescription Vials, or LPVs. LPVs keep your high-risk medicines safe by allowing access only to those to whom the prescription belongs.

Safe Rx Website Launch

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Considering 90% of drug abusers start in their teens and the number one source for teen drug abuse is pilfering from family medicine cabinets, helping market this product was a no-brainer for Band Iron. We were honored to assist SafeRx in developing a new brand, corporate identity, website and sales materials to help take LPVs to market. These small devices have the potential to save $33 billion in excess healthcare costs, return $23 billion to the economy in recaptured productivity and reduced criminal justice expense, and prevent 5 million 12-17 year olds from initiating drug abuse. The moral of the story is that what SafeRx is doing matters. The launch of their new brand not only helps in the fight against an epidemic, but it also supports industry professionals in prevention and education.

At Brand Iron, we always aim to do work that makes both us and our clients proud. But sometimes, it goes deeper than the work itself. Whenever we can help a business help society in the way SafeRx does, it adds an extra level of pride, and that comes out in our work.

Check out the recently launched SafeRx brand and follow the progress of LPVs as they do their part in protecting our society from a sweeping epidemic.

 

 

 

App-X Rebrands as Altvia

Founded in 2006, App-X made a name for itself through fully integrated Salesforce-centric solutions for private equity. Within a few years, App-X was experiencing rapid growth thanks to its customer-focused approach and unique product offerings. Today, App-X emerges as Altvia and continues to solve the digital problems of private equity.

The story of Altvia’s rebrand starts at a point of critical growth. The App-X leadership team took a deep diagnostic dive into their company’s brand and decided it was time to realign the company’s message to more accurately portray their dedication to customer service and private equity solutions.

Brand Iron worked diligently to develop strategic messaging, a new logo, and an updated website to focus the brand in accordance with the company’s goals and vision.

Partnering with Brand Iron, a strategic branding and marketing company out of Denver, App-X began the transition of rebranding. They chose the name Altvia, which signifies how the company guides clients on a path to the top.  Brand Iron worked diligently to develop strategic messaging, a new logo, and an updated website to focus the brand in accordance with the company’s goals and vision. With an updated brand architecture, the Broomfield-based private equity solutions company continues to focus their clients’ experience and efficiency.

Brand Iron focused on elevating the brand’s look and feel to fit the targeted private equity audience. Altvia’s new logo displays a modern mountain design that represents each client’s ascent to success. A splash of teal blends together balance, stability, and an emphasis on forward movement. The color palette reinforces the pillars of Altvia and bring the new brand together.

On September 1st, Altvia celebrated their 10th anniversary with their new brand launch. They remain focused on growth and continuously improving private equity communications, services, and relationships.

 

Going The Extra 9,369 Miles

World change usually starts small, but always starts somewhere. For David Ware, President and CEO of McStain Neighborhoods, making a difference can mean going the extra mile or simply reaching out a helping hand. From there, the big dream of building a brighter future becomes tangible. Following his passion for sustainable building practices, Ware set out to go the extra 9,369 miles to put his talents to work.

9,369 miles from Denver sits the Adziwa Christian School. The school was founded as a place of learning for children whose lives have been severely impacted by AIDS. David joined the Church of the City  and their group of 10 volunteers on their mission to Lilongwe, Malawi. Broken into two teams, the volunteers helped to revitalize the school with construction and educational projects.

“I had a chance to use my skills, tangible hands-on skills, to make their lives and community better”

As the President and CEO of McStain Neighborhoods, Ware demonstrates time and time again that sustainability is something that thrives by breaking down borders. He specifically points to the barriers between professional and personal life. McStain Neighborhoods continues to push forward with the dream of building a better world through better neighborhoods. “I had a chance to use my skills, tangible hands-on skills, to make their lives and community better,” says Ware. With his trip to Malawi, Ware was able to travel, see new places, and see how the world works. He also got to cross a few items off of his personal bucket list. As he puts it, it’s all about helping a community embrace sustainability.

Back in the US, David leads McStain Neighborhoods with the philosophy that an extra mile goes a long way. When it comes to homebuilding or humanitarian projects, the work you do will last a long time, but the relationships you build will last even longer.  

 

The Rebranding of R&D Pipeline

Brand Iron proudly celebrates the new brand launch of R&D Pipeline. The site utility solutions company continues to lead their industry with an updated logo and streamlined company name, choosing to evolve R&D Pipeline to the condensed RD Pipeline.

RDP’s new website tells the brand’s story in a whole new way. Through their unique company history and project overviews, the family-run company shows what it takes to lead the pipeline industry.

Brand Iron’s dedicated design team went above and beyond to make sure every detail came together. The new company logo utilizes a shield background, both to convey security and pay homage to family. A distinct crest shape utilizes warm, invigorating colors to convey stability and a steadfast commitment to safety and comfort.  The resulting look conveys their strong and consistent message.

The resulting new brand truly represents the dedication RDP puts into every water, sewer, and storm project. From a family company to a multiple-crew corporation, their reputation for teamwork and quality follows wherever they go. 

What We Learned at the Restaurant Technology Conference

On July 21st, Denver’s restaurant industry came together for the Colorado Restaurant Association’s Restaurant Technology Summit. All gathered in the Embassy Suites’ crystal ballroom for an action-packed day of panels, keynotes, and networking.

As a marketer, I consider myself to be competent, if not competitive in regards to technology. The first thing I noticed was all the different ways technology had grown into the restaurant industry. From workforce and schedule management to SEO for websites, technology security, and digital marketing, the tech world has taken one of the most human-based industries by force. While in the audience, it was easy to see how technology permeates day-to-day operations and is one of the few individual factors that contributes to a restaurant’s success.

A collection of four logos, ZUUS, Snooze, Goodtimes, and talent reef, representing the panel on time and attendance.CEO of Sirvo, Stephanie Maxwell, moderated the first panel of the day. Her panel concerned the future of staff recruiting in the restaurant industry. Afterwards, Rachel Skinner, CEO of ZUUS Workforce, joined Regional Director Bri Borin of Snooze, COO Scott LeFever of Good Times, and Solution Consultant Erin Wattles of talentReef to discuss how today’s technology helps restaurants attract, hire, and manage the most effective team. Skinner has worked with restaurant owners and managers to implement cloud-based software for more than eight years. Bringing her experience to the table, Skinner gave practical advice on how to choose the right solution for your company. In addition, she emphasized the importance of management and training and using these tools to ensure successful adoption of technology.

CEO of ZUUS dynamic scheduling Rachael Skinner speaks on using technology to improve customer experience.Throughout the rest of the day, industry experts got up in front of the audience and expressed the importance of implementing the best technologies into restaurant culture.  The biggest topic of the day was social media, and consequently, restauranteurs paid attention to these panels most of all. Speakers insisted that restaurateurs employ “free advertising” tactics and utilize platforms to the fullest.

All in all, the biggest takeaways from the summit are twofold. Technology is not this looming unnecessary evil, but rather a tool that makes it easier to run and maintain a successful restaurant. The second takeaway centers around the effort of implementation. So often, restaurants find themselves unable to implement the change they want. It’s just easier to stick with the stagnant practices they already have. As a result, technological roadblocks form due to lack of coordination on all levels of restaurant operations, sales and marketing. The EMV technology discussion reiterated this message through managing online reputation talks, and the final data trends presentation.

As the Tech Summit came to a close, the crowd started to disperse with their takeaways from the day’s session. They will be back, along with the CRA, restaurateurs, and vendors come November for the Colorado Restaurant Show.