McStain Neighborhoods Emerges Fresh and Strong from the Housing Crisis with a Brand Update and Capital Raise Deck

With Brand Iron’s expertise, the savvy Colorado real estate developers and home builders have a strategic plan to drive business success, raise capital and invigorate their communities.

For McStain Neighborhoods, 2017 is looking bright. They have a shiny new brand and logo, their business pipeline is strong, and they are emerging resurgent in a housing market in full recovery mode. In fact, only four years after hitting historic lows, 2016 saw the biggest increase in national home prices in nine years.

The national rise in real estate prices is encouraging the creation of more housing communities, and developers in affected markets are again beginning steady construction. McStain Neighborhoods is one such developer. Since 1966, the Colorado Front Range builders have maintained that homebuilding is more than just a business – it is a passion fueled by the belief that a better world can be built by rethinking the very nature of community.

Mcstain creates places where people feel more connected to each other, and that’s why it felt natural for us at Brand Iron to help them rebrand and position themselves for capital growth and resurgence in a recovering market.

“This was not your typical rebrand experience. It was engaging, robust and invigorating. Other branding agencies only focus on the pretty picture and one message. With Brand Iron’s process, important questions are answered and you complete the entire business cycle: internal, investors, trade and industry relations.”
-David Ware, CEO of McStain Neighborhoods

The McStain team had been working closely with Barb Anderson, president of Anderson Marketing Solutions, and they came to us in order to redefine and reinvigorate their brand positioning and stance in a sophisticated and challenging market. In order to do so, we determined that, in an industry defined by community, human capital is paramount and would contribute to McStain’s new strategy above all else. So, we crafted strategic messaging that was consistently “people-centric” in order to create business and drive revenue.

It was also crucial to create a brand that would “measure out,” i.e. not only position the company for growth, but also create a meaningful platform that every member of the McStain team could stand behind. We did this by integrating the entire company into our shared process, from internal HR to the builders themselves. We also designed a new logo and developed an in-depth, market-specific plan to raise money and position the company for growth with a Capital Raise Deck.

“When looking at your business across all avenues, working with [Brand Iron CEO] Michael Doyle is important because he is not from the creative side of the marketing industry. Brand Iron embraces the reality that there is a business to run and the priority of impacting ROI for us and our investors. The capital Raise deck created by Brand Iron was an important component of that.”
-David Ware, CEO of McStain Neighborhoods

With a holistic, collaborative process, Brand Iron and McStain Neighborhoods worked together to develop a collective strategic business strategy, capital raise presentation and an overall company brand that will continue to be an integral part to their success. We wish them the very best, and we hope that, in the future, your organization is proactive in taking that first step toward achieving your full potential.

Going The Extra 9,369 Miles

World change usually starts small, but always starts somewhere. For David Ware, President and CEO of McStain Neighborhoods, making a difference can mean going the extra mile or simply reaching out a helping hand. From there, the big dream of building a brighter future becomes tangible. Following his passion for sustainable building practices, Ware set out to go the extra 9,369 miles to put his talents to work.

9,369 miles from Denver sits the Adziwa Christian School. The school was founded as a place of learning for children whose lives have been severely impacted by AIDS. David joined the Church of the City  and their group of 10 volunteers on their mission to Lilongwe, Malawi. Broken into two teams, the volunteers helped to revitalize the school with construction and educational projects.

“I had a chance to use my skills, tangible hands-on skills, to make their lives and community better”

As the President and CEO of McStain Neighborhoods, Ware demonstrates time and time again that sustainability is something that thrives by breaking down borders. He specifically points to the barriers between professional and personal life. McStain Neighborhoods continues to push forward with the dream of building a better world through better neighborhoods. “I had a chance to use my skills, tangible hands-on skills, to make their lives and community better,” says Ware. With his trip to Malawi, Ware was able to travel, see new places, and see how the world works. He also got to cross a few items off of his personal bucket list. As he puts it, it’s all about helping a community embrace sustainability.

Back in the US, David leads McStain Neighborhoods with the philosophy that an extra mile goes a long way. When it comes to homebuilding or humanitarian projects, the work you do will last a long time, but the relationships you build will last even longer.