Celebrating American Manufacturers, Secretary of Labor Acosta Pays Gordon Sign a Visit

After being selected to showcase their signs as part of ‘Made in America’ week, Gordon Sign continues to receive recognition from the White House!

On the heels of representing the State of Colorado at the White House last week, our client, Gordon Sign, received a visit from United States Secretary of Labor Alex Acosta, who toured the country’s oldest sign company as a continuation of the White House ‘Made in America’ celebration.

(Gordon Sign White House blog: http://brandiron.net/gordon-sign-represents-colorado-white-house-made-america-product-showcase-event/ )

The timing could not have been more perfect, either. Secretary Acosta was headed to Colorado as part of his tour of American manufacturers to discuss how the Trump Administration can support domestic manufacturing in Colorado and the nation as a whole. Major discussion topics included strategizing how US manufacturing can become more competitive as well as developing a more extensive training program to educate employees.

After sitting down with  Gordon Sign to discuss how it can support manufacturing in Colorado, Secretary Acosta toured their 25,000 sq ft. main production facility in Denver. He met and talked with employees and learned firsthand how they make their award winning neon signs. For Gordon Sign, it’s not only about what they can do, but how they do it. It was a great honor for our client to have the opportunity to share their remarkable process and story with the US Secretary of Labor.

   

Secretary Acosta’s visit comes after Gordon Sign’s revitalization, compliments of Max Fulton and Tom Kim, who acquired the company from a private equity firm after the recession had taken its toll on the sign industry. The business needed new leadership and direction along with some extra attention, love, and capital. With the new ownership group and leadership from Fulton and Kim, 2016 was Gordon Sign’s best year in some time, and 2017 is poised for similar success.

Last week was an amazing opportunity for Gordon Sign and their employees to shine while showcasing some of their remarkable work on a nationwide scale. Their signs come from strong values and produce great brand expression that have stood the test of time. Brand Iron salutes the entire team at Gordon Sign for the exceptional work they create!

 

Media References:

Denver 7: http://www.thedenverchannel.com/news/local-news/denvers-gordon-sign-is-colorados-featured-company-at-white-house-made-in-america-show

USA Today: https://www.usatoday.com/story/news/politics/2017/07/17/cheerwine-crab-pots-and-shotgun-chaps-50-made-america-products-head-white-house/485050001/

FOX Business: http://www.foxbusiness.com/politics/2017/07/17/trump-s-made-in-america-showcase-these-products-made-list.html

Market Watch: http://www.marketwatch.com/story/heres-each-states-made-in-america-product-highlighted-by-the-white-house-2017-07-17

NPR: http://www.npr.org/sections/thetwo-way/2017/07/18/537897405/white-house-highlights-made-in-america-products-from-each-state

BizWest: http://bizwest.com/2017/07/17/colorado-sign-company-showcased-white-house/

White House Blog: https://www.whitehouse.gov/blog/2017/07/17/made-america

Gordon Sign’s new sign: https://www.youtube.com/watch?v=w60A2SZpFDM

Gordon Sign Represents Colorado at White House ‘Made in America’ Product Showcase Event

To kick off ‘Made in America’ week at the White House, President Donald Trump revealed a list showcasing the top products from each state that are made in the USA…

Brand Iron is excited to announce that our client, Gordon Sign, was chosen to represent Colorado at ‘Made in America’ week at the White House!

President Trump invited Gordon’s CEO, Max Fulton, and President, Tom Kim, to be honored at the White House on Monday where companies from all 50 states represented the great effort and commitment businesses put forward to source their products locally. President Trump signed a proclamation and spoke about the importance of sourcing locally: “We want to build, create and grow more products in our country, using American labor, American goods, and American Grit. When we purchase product in the USA the profits stay here, and the jobs stay right here in the USA.”

                                  

Gordon Sign is a Colorado – based company that has been designing, building, and installing custom brand expression for more than 110 years. Their innovation and attention to detail in building custom brand expressions are distinguishing factors that set them apart from competitors. The White House specifically chose to showcase Gordon’s striking neon lighted signs. These have made a huge impression all over the country and can be seen throughout the state of Colorado. Some of their best work includes United Artist Theatres, 1st Bank in Evergreen, and Duffy’s Cherry Cricket.

In 2016, with the expertise of the Brand Iron team, Gordon Sign underwent a complete rebrand, revitalizing their look and giving them the tools to become an industry leader. We understandhow easy it can be for older companies to get stuck in traditional ways of branding; Gordon Sign is a great example of what a new breath of life can do for a brand.

A completely new look, including a newly designed logo, website, and updated sales materials, was exactly what Gordon Sign, the oldest sign-making company in the country, needed to gain and maintain customers. Recently, they have completed designs for several big clients including Sports Authority Field at Mile High (the home of the Denver Broncos), Wendy’s, and many more.

                                    

Since the event at the White House on Monday, July 17, Gordon Sign has been receiving a lot of news coverage following their accomplishment. Denver 7 News, USA Today, FOX Business, Market Watch, and many more have been following the stories of the American-made companies chosen for the event. The list includes big-hitting companies like Campbell’s Soup from New Jersey as well as smaller businesses like Heath Crab Pots from Maryland.

It truly is a huge honor for Gordon Sign to have represented Colorado in the Made of America showcase. Congratulations to our client whose hard work and dedication to their brand has paved the way for such an accomplishment.

 

Media References:

Denver 7: http://www.thedenverchannel.com/news/local-news/denvers-gordon-sign-is-colorados-featured-company-at-white-house-made-in-america-show

USA Today: https://www.usatoday.com/story/news/politics/2017/07/17/cheerwine-crab-pots-and-shotgun-chaps-50-made-america-products-head-white-house/485050001/

FOX Business: http://www.foxbusiness.com/politics/2017/07/17/trump-s-made-in-america-showcase-these-products-made-list.html

Market Watch: http://www.marketwatch.com/story/heres-each-states-made-in-america-product-highlighted-by-the-white-house-2017-07-17

White House Blog: https://www.whitehouse.gov/blog/2017/07/17/made-america

Gordon Sign’s new sign: https://www.youtube.com/watch?v=w60A2SZpFDM