Companies are always on the lookout for the most effective ways to generate solid leads for their business. With the advent of technology in virtually all business sectors, some formerly “speculative” methods and tools are becoming the new tried-and-true.
The question we must ask ourselves is this: are we effectively harnessing technology to help produce leads, ignite business and grow revenue? Let’s take a look at some contemporary marketing strategies that can substantially increase your business agility, and the technology tools that make them possible.
1) Customer Relationship Management Systems (CRM)
Make sure you are utilizing a CRM system to improve your relationship with existing customers, find new prospective customers, and win back former customers. CRM systems allow you to house and manage your contacts and effectively view and manage your pipeline, ensuring improved customer relations, better external and internal communication, and an in-depth understanding of your customers’ needs and behavior.
Tools: SalesForce, Act, Insightly
2) Email Distribution Software
Email distribution tools allow you to send out marketing emails in “blast” fashion, i.e. a whole lot at a time, from an address associated with your company. The software then provides analytics and immediate notifications of who bites the lure and when, allowing you to jump faster on qualified leads and up your conversion rates. These tools are great for narrowing and categorizing your targeted audiences, tracking and optimizing your distribution methods, and improving communication with your customers.
Tools: Constant Contact, Campaign Monitor
3) Marketing Automation Software
CRM and email mass distribution software are only the beginning. Marketing Automation integrates it all into one streamlined system that helps you manage and schedule complex digital marketing campaigns. Lead generation, nurturing and scoring, targeted audience segmentation, scheduled social media campaigns, customer lifecycle marketing, cross-selling and up-selling, customer retention, and marketing ROI measurement are all benefits of utilizing this behemoth of marketing technology.
Tools: Pardot, Eloqua, Sharp Spring
Putting on a webinar is a great way to showcase a skill or topic and educate your audience about a particular subject. You can use this tool to help qualify a prospect and turn them into a true, bonafide lead.
Tools: Google + Hangouts, Webinars OnAir, Skype, GoToWebinar
5) Online Surveys
Using a survey is a great way to connect to both customers and prospects alike. By targeting your surveys toward specific audiences, you can even help convert prospects into leads.
Tools: Survey Monkey, ZOHO, Survey Gizmo
6) Commercial Social Networking
Just about everyone understands the importance of social networking these days. This is just another way to beef up your networking database and connect with influential people and targeted markets.
Tools: LinkedIn, AngelList, Beyond
7) Database Development
Using a database development tool to locate targets and get their information added to your database is crucial and a great way to connect to your desired prospects.
Tools: InfoUSA, NetProspex, AggData
At Brand Iron, we think it’s critical to figure out what you are trying to accomplish with your marketing activities and then take a detailed look at the best technology tools that can help get you there. Map out when and how you are going to use these tools, then get going. It’s never too soon to start generating more leads and driving revenue.