How to Brand Multiple Companies Under One Business

When you acquire or merge with a company with new products and services, it presents a couple of questions. Where does this company fit in the existing brand? How do you brand multiple companies under one brand? Here are several things to consider when your company grows to this point.

1. What are your bigger picture goals and objectives: Based on what you are trying to accomplish, you should determine how you need to brand and positioning the company to achieve these specific goals.

2. Where do you want to take the companies in 2-3 years: Now it’s time to determine which of the brands will get you to these goals and objectives faster. If you can’t successfully see one of the companies joining with the other, it may be time to think about developing a new brand all together.

3. Get your duck in a row: You need to make sure whichever direction you go that you have the intellectual property rights associated with that company and brand. Items such as URLs, trademarks, patents, etc. 

4. Develop a brand transition plan: Next you need to develop a plan with key items you need to do in order to brand the companies under one brand. Things such as flipping over the websites to the new brand, new sales and marketing material, etc. 

5. Internal brand rollout: This will act as an internal guide for transitioning the brand within the company, your partners, and vendors. You will announce the reasoning for this shift, the new messaging, brand guidelines, and a long-term plan for what people should expect going forward.

6. Announce new brand: How you are going to message the brand change/evolution on social media? You want to be prepared for this announcement and should wait until you are united on all fronts. There are a lot of factors to consider and you need to determine how you will communicate your brand change to the market. You may want to develop a press release on what this message is and where people should turn if they have questions.

7. Update Social Media: A great way to communicate your new brand is through social media. Are you going to utilize the same press release content to share the news? Use all social media platforms to interact and inform your audience and respond to any questions or concerns. Continue to post on social media with any announcements, further changes or updates regarding the new brand!

Taking these items into consideration when you are branding multiple companies under one business will streamline the process and help keep everyone on track. If you need help branding multiple companies under one business, Brand Iron will help strategically package the companies in order to successfully take the new brand to market. Visit or call 303-534-1901 to see our services can help!

Fill out the form to get started!

#brandstrategy #companyacquisition #companymerger #marketing

The 8 Must-Dos When Rebranding A Large Business

Rebranding a large business is no small task.

There is a certain process you must follow in order to achieve your desired results. Below are eight steps the Brand Iron team takes to helps clients reach their goals and objectives:

Find Your Achieve Anything

Knowing what you’re trying to achieve with your rebrand is integral to finding success. This is what we call your Achieve Anything Plan. Are you rebranding to increase revenue? Expand your geographic reach? Because you’ve expanded your offerings? Defining your Achieve Anything Plan is the foundation of your new brand.

Brand Differences and Value Propositions

What has changed about your brand that requires a change in strategy? A new position in the marketplace or a new key difference between you and the competition are things that require a change. Recognizing these strategic brand value points will help you to compose your new and improved Brand Value Proposition.

Determine Your Target Audience

Now that you’ve decided to rebrand, who are your target audiences? Has your target clientele shifted? Is it completely different? Either way, it’s time to develop brand personas for each audience so that you can effectively market to them.

Determine Your Strategic Brand Content and Mood

Good creative isn’t just creative –– it’s developed with a strategic focus and direction that will appeal to your targeted audience. Make sure to refine the content in your marketing so that it will engage your target audience and compel them to take action.

Develop Your Brand Assets

Make sure your brand’s look, feel and message will resonate with your target audience. Make sure that feeling carries over throughout all your marketing campaigns.

Develop Your Online Brand

Tailor your messaging for online use. Ensure you website is updated and visually appealing. Develop your site so that it displays well on mobile devices. Set up your calls-to-action to engage your audience.

Brand to Market

Once your brand redevelopment is complete it’s time to take it to market. What are the most effective means to do so? The key here is to utilize an integrated approach to reach your targeted customers. Using multiple mediums with a scheduled approach leads to a much higher return on your invested time. Consistency is the key to breaking through the clutter and connecting with your audience.

Brand Analysis

Now that you have rebranded and taken it to market, it’s time to track the effectiveness of your marketing efforts. Make sure to track your email campaigns, website traffic and social media efforts to see what mediums and messages are working, and which ones aren’t.

Utilize these eight must-dos when rebranding your large business and you’ll be rewarded with the satisfaction of Achieving your Anything! To find out how Brand Iron can help ignite your rebrand, contact us at or call 303-534-1901.