Digital trends are influenced by all kinds of things like media, user experience, fashion and technology just to name a few. Digital design is never static. Design tools and technology is constantly evolving and what styles are popular evolves with it.
Over the past year we’ve seen a decrease in photo-realistic designs and a boon in simplistic, 2D designs. Color gradients and curvy fonts have also gone by the wayside in many industries. Big players like Netflix, Ebay, and Paypal have all made the shift toward a cleaner, more simple design. Simplicity has its benefits but comes with the risk of being seen as flat and boring.
Thanks to Material Design, Google’s new design language, we are now seeing two-dimensional designs come to life. Flat designs have evolved into a semi flat design with some light, depth, and shadows. A semi-flat design adds smooth shading and a level of complexity that flat designs are lacking. Through Material Design, Google has created a sweet spot for brands to design their logos, and interface to have subtle depth while still maintaining the clean, sleek feel of flat design and we love it!
Project: Listener’s Playlist
Our design team is always looking for the best way to incorporate these trends into our clients’ brands and design elements. Brand Iron can help revitalize your brand by incorporating these design trends into your brand’s look and feel. Fill our the form below if you love this design and need help from Brand Iron to incorporate this look to elevate your brand to a new level.
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When ZUUS Dynamic Scheduling developed their proprietary and innovative employee scheduling software, their grand intent was to empower restaurant and retail managers to make sure their customers never have to wait too long for the best possible service. The foodie, shopper and overall line-lamenting side of the Brand Iron staff quite liked that idea, but more importantly, so did the brand development side. So, when we partnered with ZUUS to develop a new look and website, we thought it important to tag that concept right on the homepage.
And it’s true – At ZUUS, service industry customers do come first, and this is possible via an expansive and user-friendly scheduling platform that boasts five differentiating features to help managers capitalize on efficient and real-time staff scheduling and make sure the appropriate staff are at the appropriate places at the right times.
We also helped ZUUS devise headlines, copy and overall messaging for their new site that relates to industry professionals and clearly communicate what ZUUS Dynamic Scheduling is really all about.
A native of Australia who opened for business in the United States in 2014, ZUUS is one of our truly national clients. Their main vertical markets are restaurants and quick service, and we in Denver know how robust and competitive the current food scene is. With their new look, we think this is the perfect place for them to call (2nd) home and a great home base for deployment of their game-changing business tool.
Along with the new site, we also embarked on a video production project that combines unique animations and screen capture to illustrate ZUUS’ extensive functional suite. Stay on the lookout for the official releases soon.
As lovers of transportation, solid business, and cool trucks, Brand Iron was pleased to help US Transport deliver a new brand, messaging, positioning and website.
US Transport, a top-of-class strategic bulk transportation services provider who takes your company and products where you want to go, is one of the best of its kind west of the Mississippi. With the unleashing of their new brand, messaging and website, they are poised to expand that designation to the other side of the river. READ MORE
“Brand Iron was instrumental in sculpting our new brand, including creating an attention grabbing website, state of the art logo, and providing long-term market expansion to differentiate ourselves from the competition.”
– Steven T. Nelligan, President and CEO of US Transport
The newly re-branded company hauls cement, fly ash, coal, aggregates, lime, glass, asphalt, urea and sand through their 12 terminal locations in the Southwest, all with a steadfast commitment to driver and public safety as well environmental sustainability.
“2017 seems poised for goods and services and a narrowing-in on domestic success. We applaud US Transport for being poised and ready to grow their business. It was a real pleasure to work with this team.”
– Michael Doyle, CEO of Brand Iron
We’d like to thank US Transport for choosing us, and we look forward to working with you as you expand and grow your business alike – contact us
A new brand, corporate identity, and website puts SafeRx in the trenches in the battle against drug addiction.
Every so often, a client’s project gets the Brand Iron team inspired. SafeRx is one of those clients. They are taking the fight against opioid drug addiction directly into the medicine cabinet with their patented Locking Prescription Vials, or LPVs. LPVs keep your high-risk medicines safe by allowing access only to those to whom the prescription belongs.
Considering 90% of drug abusers start in their teens and the number one source for teen drug abuse is pilfering from family medicine cabinets, helping market this product was a no-brainer for Band Iron. We were honored to assist SafeRx in developing a new brand, corporate identity, website and sales materials to help take LPVs to market. These small devices have the potential to save $33 billion in excess healthcare costs, return $23 billion to the economy in recaptured productivity and reduced criminal justice expense, and prevent 5 million 12-17 year olds from initiating drug abuse. The moral of the story is that what SafeRx is doing matters. The launch of their new brand not only helps in the fight against an epidemic, but it also supports industry professionals in prevention and education.
At Brand Iron, we always aim to do work that makes both us and our clients proud. But sometimes, it goes deeper than the work itself. Whenever we can help a business help society in the way SafeRx does, it adds an extra level of pride, and that comes out in our work.
Check out the recently launched SafeRx brand and follow the progress of LPVs as they do their part in protecting our society from a sweeping epidemic.
In order to take a good cause to new heights, Brand Iron equipped 14ers.org with a site rebuild.
Several years ago, Brand Iron partnered with the Colorado 14ers Initiative, a mountainous effort to protect and sustain Colorado’s 14,000-foot peaks, which sit squarely underfoot an estimated quarter million climbers per year. As a company native to Colorado, Brand Iron deemed this a cause worthy of promotion, so when the organization wanted to redesign their website, we jumped at the opportunity.
The result is a brand new platform that showcases the unique and delicate ecosystems of our highest summits and spreads awareness of the initiative’s sustainability efforts. With a look that is raw but elegant, the new 14ers.org appears just like the mountains it aims to protect.
Whether it’s a non-profit like the Colorado 14ers Initiative, a startup, or a large corporate entity, Brand Iron cares deeply about its clients, and we relish the opportunity to help them Achieve their Anything.