How Startups can Leverage the Power of Social Media

Harness the power of social media. A guide for startup companies.

September is ‘the month of startups,’ and we’d like to kick it off by highlighting how new businesses can maximize the potential of social media. By now, it is evident that having a social media strategy is no longer optional for businesses. A plethora of research supports a strong social media presence to boost your brand’s awareness, engagement, lead generations, and number of closed prospects.

Social media is a great and free resource for startups working on tight budgets. With built-in analytics tools, social media platforms generate up-to-date tracking and insights that show how effectively your campaigns are reaching your target audience. Despite its importance, many startup companies do not know how to best utilize the power of social media to strengthen brand identity.

Plan and Strategize

Before you start haphazardly posting on social media, you must create a strategy that has clear, measurable goals and objectives. Just as you needed to develop a strategy for launching your business, the same goes for your social media. How do you want to portray your brand image? What is brand’s look and feel? Do you want to be known as a corporate structured company, or a laid back, relaxed, and personable company? You must answer these types of questions before you start building your social media strategy. It is important that there is a consistent theme and message across all platforms so that your company appears well-established and united.

Next, you must determine which social media platform(s) best fits for your company based on your target audience and strategy. Some businesses may have a strong presence on all platforms, while other businesses may benefit by focusing all their efforts on one or two. Figuring out the right balance may take some time, and is unique for each business.

Facebook: It is no surprise that Facebook is the largest social media platform with the most active users and widest reach. Facebook allows you to specifically target your audience with content, while also allowing you to reach a wide number of prospects. Just about every business has a Facebook page; if you don’t already have one for your business, it’s time you set one up–it’s super easy!

LinkedIn: This is the largest professional social media platform. The content that you share on this platform should be clean and professional. It is a great tool for networking.

Twitter: Don’t overlook Twitter when you are starting your business! It is a great platform to retweet industry leaders and show knowledge on your specific industry. Twitter allows you to gaining brand awareness through content distribution.

Instagram: Instagram is a great platform to showcase your company culture, new product packaging, community events, etc. Instagram is fun and super visual, so keep the content light and current.

YouTube: People enjoy watching videos and it drives a high level of interest and engagement among target audiences. It is a great place to explain specific processes, increase brand awareness, and showcase technology. Once you have invested time and resources to creating a video, you can share the content across multiple channels.

Determine Goals and Objectives

Your social media strategy must build around specific company goals and objectives. These benchmarks must be measurable and achievable. Here are some goals your startup company may focus on:

Lead Generation: The way you are going to close on leads and increase revenue is to drive traffic to your website. With a greater number of leads landing on your site, there is a greater opportunity to close on these leads. A specific call to action is required to prompt leads to visit your site.

Brand Awareness: Due to the nature of being a startup, brand awareness is inevitably one of your main goals. Increasing your reach and getting your brand image out in front of your audience is an added benefit of implementing your social media strategy.

Content Distribution: We hear all the time how difficult it is for new businesses to create their own engaging content due to limited time and resources. Repurposing and sharing existing content can be a great way to cut down on the time necessary to create original content.

Go out and start sharing!

Now that the basics of social media are mapped out, it’s time to implement your strategy. Remember that social media is SOCIAL, so communicate and respond to your audience; it should be a give and take relationship. Build a tribe and following around your brand. Loyal followers will bring more value to your company than high numbers of uncommitted followers. You want to nurture and increase this following as your business continues to grow.

 

If you have any questions about how social media can play an integral part in your business strategy, check us out at Brandiron.net or call 303-345-1901 to see how we can help!

Building Social: Optimizing Your Company’s LinkedIn Profile

According to LinkedI25661714200_bd5795d616_mn, the best known professional social media platform has over 400 million users registered in over 200 countries. Chances are, you have a profile yourself. But what about your company? How can your business stand out from the crowd and form a database of connections that actually functions as a networking tool? How do you keep people looking, following, and sharing your company’s content? Here are a few simple things you can do to transform your business’s LinkedIn page into a powerful and professional connections tool.

A Picture Is Worth a Thousand Empty Frames

25581340840_ccc8203a75_mFirst things first, make sure your business has a profile picture. This is the number one LinkedIn mistake that people tend to make. A profile picture brings a company’s whole profile to life, shows people that you took the time to add a professional photograph to your LinkedIn company identity, and sets you apart from the photo-less pages that give off a spam-like impression. Whether it’s a picture of your team, your CEO, or just your company’s logo, it will help your company make a good first impression.

Keep in Contact

It’s important to not get swept up in all the bells and whistles and remember that at the core, your company’s LinkedIn page should function as a means of communication. Many companies overlook even the most basic contact info, leaving users disengaged and confused. Fill out your company description, making sure to include your website information, address, phone number, and a contact email.

One Voice

25908941702_23b26766dc_mYour LinkedIn page should be in tune with all of your company’s external messaging. Take a look at some of your business’s written communication and consumer-facing content. Is there a single voice that consistently runs throughout? Use that same voice to create a company description with a unified brand experience for your page. Talk about who your company is, what they do, and any important things that help your company stand out. This applies to your entire profile page as well as update postings.

Button Up

22916482510_6797ac8e2f_mIt’s important to promote your company’s LinkedIn page on the outside. Adding a Follow button to your company website will generate more clicks to your page and more followers for your company updates. LinkedIn provides a quick generator tool to create a code that can be quickly integrated into your company’s site. This will create a reminder signal on your website for viewers to click through to your company’s social media and follow on LinkedIn. Make sure to add a LinkedIn icon alongside your other social media links on your website, emails and other online collateral.

Actively Engage16995938308_bd1faf380c_m

If you’re not already posting updates to your company’s LinkedIn page, I highly suggest getting started. It’s important to understand that quality of content is key to creating your company posts. Content should ideally hit a balance between human interest and industry-relevant topics in order to reach a wide variety of audiences. Aim for clickable, shareable, and interesting content that stays true to your company’s tone of voice. In addition, interact within the LinkedIn ecosystem by sharing links, following other companies, and replying to comments left by consumers. Remember, this isn’t the same social platform as Facebook, so keep it professional.  

A company LinkedIn profile not only lets people explore your company but the people who work for your company as well.

Go SEO

Se25661174470_d093b602f1_march Engine Optimization, or SEO, is not just for websites anymore. It’s important for your LinkedIn page to act as an extension of your current online presence, and the best way to add search potential is to integrate SEO keywords throughout your profile. You should already know what your best keywords are if you are using SEO for your business’s website. If you are unsure what are some good keywords are, google has a keyword planner to help you find the most effective choices for your business. These words will help users and search engines find your business, effectively floating your company’s page to the top of the results lists.

Everyone Gets A Participation Ribbon

A company LinkedIn profile not only lets people explore your company but the people who work for your company as well. LinkedIn users pick up on the number of employees associated with your company and how active those employees are. It’s well worth taking the time and effort to get your team set up on LinkedIn. When your company employees are actively participating in your company’s LinkedIn environment, it creates a sense of community founded in professional interaction. This put-together sense of community can create a feeling of inclusion that boosts user interaction.

With these tips, you can boost your business’s LinkedIn reach and form a concrete presence within this highly intelligent and influential population of social media users. Connect, follow, share, and speak to the LinkedIn community with the optimized potential of a professional-grade company profile.