The Power of Technology and Lead Generation

Use the power of technology to transform and accelerate your company’s lead generation.

Historically, lead generation was done by word-of-mouth and later relied on print media. It was a laborious task and very time consuming. Over the years lead generation techniques have been constantly evolving. Utilizing new advances in technology for lead generation can help immensely. Let’s take a look at some tools that will help you generate more leads and track the effectiveness of your marketing efforts.

Pertaining to your Database:

1. CRM (Customer Relationship Management)- A tool that allows you to manage and analyze your relationship with both current customers and prospects to forecast your sales and examine your sales pipeline.

2. MAS (Marketing Automation Software)- Automate your marketing efforts through email, landing pages, social media and online campaign management.

3. E-mail distribution systemsHow you manage your email campaigns and track the effectiveness of each email and the messaging within.

For your Website:

1. Landing pages– Track leads by creating landing pages that redirect visitors to a page with more information on a specific product or service.

2. Web forms- On your homepage, landing page or blog, add a web tracking form to gather crucial information like name, email, company, location, phone number, etc. so you can easily stay in touch with them moving forward.

3. Videos- Utilize this content-rich medium to captivate, engage, inform and compel your audience to take a desired action.

Social Media:

1. Content- Utilize content aggregation tools like Flipboard and Feedly to seek out real time content that can be used for social media posts, blog inspiration, or any number of other things.

2. Schedule management tools- Social media management tools allow you to schedule your posts months in advance. Whether you’re at work, sleeping or living your life you can still engage with our audience by scheduling out your posts.

3. Unfollow tool- Manage your follower base to maintain follower/following ratios and ensure connections are mutually beneficial.

4. Schedule management toolsSocial media management tools allow you to schedule your posts months in advance. Whether you’re at work, sleeping or living your life you can still engage with our audience by scheduling out your posts.

Analytics:

1. Website analytics tools- Use website tracking and analytics tools to see how visitors are finding your website.

2. Online tracking tool This tool helps determine what SEO, SEM or adwords tactics are working.

3. Email analytics toolsTrack the effectiveness of your email campaigns by seeing who is clicking through and what content is grabbing the attention of your audience.

4. Results dashboards Utilize tools like BrandGo to track ROI and the performance of your marketing initiatives to ensure that you are getting the maximum return on your marketing activities and investment.

This is just brief overview of the different types of technological tools that you can use to help generate leads and track the effectiveness of your marketing activities. Harness technology and drive your brand to achieve the results you have been seeking. Brand Iron is a value creation agency that can help you use these technologies to reach your goals and complete your objectives. Visit brandiron.net or call 303-534-1901 to see how we can help.

 

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Utilizing Automated Marketing to Generate Leads and Nurture Relationships

You’ve heard about automated marketing, but have you ever thought about using it for your own company?

A Great Place to Start: What is Marketing Automation?

Automated marketing is a tool that allows you to automate, streamline, and measure your marketing actions to increase revenue and operational efficiency. In a nutshell, it allows you to optimize your time by streamlining the marketing processes through automation while still personalizing content and nurturing relationships with your audience. By measuring and tracking tasks, you can create campaigns tailored to meet the needs of your market segments. An automated approach is used by marketing departments for repetitive tasks such as email campaigns, social media, or other actions on websites.

Common Software Used for Automated Marketing

  1. Campaign Monitor
  2. SharpSpring
  3. MailChimp
  4. Hub Spot: 
  5. Marketing 360

When your company launches, it is easy to maintain these one on one relationships with your audience, but as your company starts to grow, it is impossible to keep up and manage these relationships without any help. That is where automations helps.

The goal of marketing is to generate more leads, close on potential clients, and drive revenue for your company. Automation helps generate leads by driving traffic to specific landing pages, allowing you to track and convert leads. It also allows you to shape campaigns according to the various touch points and call to actions of the end users. Since the automation can be tailored specifically for market segments, it feels more like a give and take relationship rather than a hard sell.

 

What Does Automated Marketing Look Like?

Someone once explained automated marketing to me as the same as growing a plant. You need to plant the seeds, which is the initial outreach from the company to the audience in the form of an email or social media post. Next you need to give the lead (seedling) water and light by delivering customized, value driven information to the specific audience.This is done through specific campaigns that trigger an automated action depending on the customer’s response. Finally, we hope to have nurtured the lead well enough and grown it to the point of being an actual paying customer. Nurturing a plant or a lead is not a guaranteed process, and it is important to tailor interactions based on the evolving needs of your audience.

Concepts to Keep in Mind when Using Automated Marketing Techniques

1. Segment your lists into sectors

You can segment your list you can communicate directly to your audience’s wants and needs. Build personas to represent segments.

2. Test your email lists and timing.

When you send emails is equally important as the content in the emails.

3. Keep your content relevant.

4. Track your results.

5. Whittle down your email lists.

It may seem important to have a large subscription base, but the active subscribers are going to be the quality leads.

6. Allow your subscribers to manage their preferences.

7. Always include a specific call to action.

 

Brand Iron is here to help you automate your marketing, improve lead generation, and optimize your systems. To talk with us regarding automated marketing or any of your marketing needs, visit www.brandiron.net or call 303-534-1901.