Brand Champion: Sister Jean Dolores-Schmidt

Image Source: Sister Jean Dolores-Schmidt, screen capture courtesy NCAA

March’s Brand Champion is Sister Jean Dolores-Schmidt

Most Brand Champions have a story to tell and this month’s Brand Champion is no exception. Sister Jean Dolores-Schmidt has stolen the hearts (and souls) of fans all across America. The 98 year old nun and team champlin for the University of Loyola, Chicago, is not your typical sports icon – she has claimed the hearts of not only sports fans, but non-sports fans around the world.

The former player and coach provides scouting reports, pregame speeches and postgame analysis by email, along with more spiritual guidance. The Loyola Ramblers of Chicago were the lowest-ranked team in the final four and Sister Jean is the team’s most recognizable figure. Sister Jean has received a ton of publicity and attention including tweets from Barack Obama, another basketball fan with Chicago roots, and even there’s a petition to get her to appear on Ellen. When asked during an interview about being a national star, she replied, “really, if I can correct you, international.”

Considering the problems surrounding the NCAA had before March Madness started, it’s so refreshing to have an unconventional star rise out of nowhere. One of the best things about Sister Jean is that she’s sweet, funny, wholesome, not afraid to say what she believes in, i.e. God, and the guys on the team just love her.

Sister Jean is March’s Brand Champion because who else could even stand close to her, especially in a time when controversy, scandal and skepticism reign in politics, business and sports. It’s refreshing to have a Sister Jean, an unlikely champion, inspire people and that is why she is our Brand Champion for March.

Secrets of a Brand Champion and Brand Champion 100 are part of the Brand Iron brand. Brand Iron is an outcome-focused brand marketing agency located in Denver, Colorado.

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Johnnie Walker’s ‘Jane Walker’ Campaign Celebrates Women’s History Month

Feature Image Source: CestLaVibe.com

March is Women’s History Month and one brand in particular is celebrating in a very special way.

Diageo’s Johnnie Walker, a well-known brand within the beverage industry, will debut their special edition Scotch whiskey, Johnnie Walker Black Label “Jane Walker Edition”, this month. This product rebranding coincides with not only Women’s History Month but also International Women’s Day.

The brand will temporarily rebrand their Johnnie Walker Black Label with the new “Jane Walker Edition” name and change the brand’s iconic logo from a man to a woman. The brand is excited to show its support for a cause that has been so widely talked about. In a recent article in Adweek, Stephanie Jacoby, VP of Johnnie Walker, said “important conversations about gender continue to be at the forefront of culture, and we strongly believe there is no better time than now to introduce our Jane Walker icon. We are proud to toast the many achievements of women and everyone on the journey towards progress in gender equality.”

Not only is the brand bringing additional awareness to the issue of women’s rights and equality, but it is also promising to donate $1 dollar for every bottle produced to nonprofit organizations dedicated to women. The two organizations benefiting from the proceeds are Monumental Women, a group that aims to erect more statues honoring women in history, and She Should Run, a group that encourages women to register and run for elected office.

Johnnie Walker should be commended for their timeliness, relevance and above all else, dedication to an important cause. This campaign is a sure-fire success because it is being launched at a time when this topic will be talked about online, in the news, on social media and across every other platform.This increase in media buzz will create more demand for their product and more attention for an important issue. Other companies can learn a lesson in timeliness and relevance from Johnnie Walker.

Brand Iron is a strategic branding, marketing, and enterprise value creation agency. Our conversation starts with you and the goals you set for your company. Founded by Michael Doyle in 2002, Brand Iron delivers on the promise to forge brands and drive revenue through strategy-based business development, creative, public relations, social media, positioning and marketing.


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