As 2017 is coming to a close, we’re getting excited to see what design trends will emerge and rule in 2018. This upcoming year will be all about taking risks with bold imaginations, vibrant colors and experimentation. Design trends continue to evolve and change, building off of each other. Hand drawn illustrations are based off of a traditional, pre-digital look. We started to see a rise in these designs in 2017 and they are continuing to gain popularity as we enter 2018. The world of digital is being married with traditional hand drawings and it has created a unique, edgy look unlike any other. Hand drawn illustrations join together traditional illustrations with the new digital age and it has created a this new amazing look!

Every hand-drawn illustration takes a lot of talent and imagination to create. In 2017 we saw these illustrations standing alone in this digital world and they really made an impression on people. In 2018 we are seeing this trend evolving as these illustrations are being combined and overlaid with graphics. The incorporation of negative space, custom graphics and different typography is bringing this look to the next level.

          

The combination of two drastically different styles has indeed attracted attention. Hand drawn illustrations put the designers skill to the test by combining their free hand drawing skills with their graphic design skills to create one cohesive complex piece creates an instant eye-catcher.

Designers are incorporating new elements as the protagonist to catch people’s attention. We love how these elements interact with photography. This can be used for both photos and for type.

We predict that this design trend will be in the forefront of emerging design trends in 2018. This trend has the ability to be designed and shaped for traditional businesses as well as new, edgy businesses who to disrupt the status quo. Whether a traditional B2B company or a new startup, this design trend will help you stand out from your competition and we at Brand Iron love it! If you want want to breath new life into your brand with a new design, visit brandiron.net or call 303-534-1901 to get started.

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