Brand Iron is excited to announce that our client, Gordon Sign, was chosen to represent Colorado at ‘Made in America’ week at the White House!
President Trump invited Gordon’s CEO, Max Fulton, and President, Tom Kim, to be honored at the White House on Monday where companies from all 50 states represented the great effort and commitment businesses put forward to source their products locally. President Trump signed a proclamation and spoke about the importance of sourcing locally: “We want to build, create and grow more products in our country, using American labor, American goods, and American Grit. When we purchase product in the USA the profits stay here, and the jobs stay right here in the USA.”
Gordon Sign is a Colorado – based company that has been designing, building, and installing custom brand expression for more than 110 years. Their innovation and attention to detail in building custom brand expressions are distinguishing factors that set them apart from competitors. The White House specifically chose to showcase Gordon’s striking neon lighted signs. These have made a huge impression all over the country and can be seen throughout the state of Colorado. Some of their best work includes United Artist Theatres, 1st Bank in Evergreen, and Duffy’s Cherry Cricket.
In 2016, with the expertise of the Brand Iron team, Gordon Sign underwent a complete rebrand, revitalizing their look and giving them the tools to become an industry leader. We understandhow easy it can be for older companies to get stuck in traditional ways of branding; Gordon Sign is a great example of what a new breath of life can do for a brand.
A completely new look, including a newly designed logo, website, and updated sales materials, was exactly what Gordon Sign, the oldest sign-making company in the country, needed to gain and maintain customers. Recently, they have completed designs for several big clients including Sports Authority Field at Mile High (the home of the Denver Broncos), Wendy’s, and many more.
Since the event at the White House on Monday, July 17, Gordon Sign has been receiving a lot of news coverage following their accomplishment. Denver 7 News, USA Today, FOX Business, Market Watch, and many more have been following the stories of the American-made companies chosen for the event. The list includes big-hitting companies like Campbell’s Soup from New Jersey as well as smaller businesses like Heath Crab Pots from Maryland.
It truly is a huge honor for Gordon Sign to have represented Colorado in the Made of America showcase. Congratulations to our client whose hard work and dedication to their brand has paved the way for such an accomplishment.
White House Blog: https://www.whitehouse.gov/blog/2017/07/17/made-america
Gordon Sign’s new sign: https://www.youtube.com/watch?v=w60A2SZpFDM