Great Brand Champions Know the True Meaning of Good Old Fashioned Holiday Spirit


Best Buy etches its spot on Santa’s “Nice” list with a generous dose of holiday giving.

The season of giving is back. For proof, look no further than a Best Buy store in Long Island, NY. Employees of the big box retailer noticed that a local teen had come into the store every day for a month to play the new Nintendo Wii U display. Warm with holiday cheer, they all decided to pitch in and purchase the $300 console for the teen and present it to him next time he came in to play.

The teen, confused and speechless, humbly accepted the gift and shook the hand of a Santa mysteriously dressed in Best Buy blue.

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If this was just an example of community giving and selflessness during the holiday season, or even customer service well beyond the norm, that would be more than enough to warm our hearts. But the actions of these Best Buy employees highlighted something else, something people like us here at Brand Iron know as being great Brand Champions. The unsolicited actions of a few people at this one location speaks volumes for Best Buy as a whole and a corporate culture that truly puts their customer first.

A jolly shout out to goodness from us here at Brand Iron. Look around for your chance to pass along the holiday spirit, and we’ll be here as always to help you Achieve your Anything.

Have a great holiday season and a happy New Year from all of us here at Brand Iron!

 


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