McStain Neighborhoods Emerges Fresh and Strong from the Housing Crisis with a Brand Update and Capital Raise Deck


With Brand Iron’s expertise, the savvy Colorado real estate developers and home builders have a strategic plan to drive business success, raise capital and invigorate their communities.

For McStain Neighborhoods, 2017 is looking bright. They have a shiny new brand and logo, their business pipeline is strong, and they are emerging resurgent in a housing market in full recovery mode. In fact, only four years after hitting historic lows, 2016 saw the biggest increase in national home prices in nine years.

The national rise in real estate prices is encouraging the creation of more housing communities, and developers in affected markets are again beginning steady construction. McStain Neighborhoods is one such developer. Since 1966, the Colorado Front Range builders have maintained that homebuilding is more than just a business – it is a passion fueled by the belief that a better world can be built by rethinking the very nature of community.

Mcstain creates places where people feel more connected to each other, and that’s why it felt natural for us at Brand Iron to help them rebrand and position themselves for capital growth and resurgence in a recovering market.

“This was not your typical rebrand experience. It was engaging, robust and invigorating. Other branding agencies only focus on the pretty picture and one message. With Brand Iron’s process, important questions are answered and you complete the entire business cycle: internal, investors, trade and industry relations.”
-David Ware, CEO of McStain Neighborhoods

The McStain team had been working closely with Barb Anderson, president of Anderson Marketing Solutions, and they came to us in order to redefine and reinvigorate their brand positioning and stance in a sophisticated and challenging market. In order to do so, we determined that, in an industry defined by community, human capital is paramount and would contribute to McStain’s new strategy above all else. So, we crafted strategic messaging that was consistently “people-centric” in order to create business and drive revenue.

It was also crucial to create a brand that would “measure out,” i.e. not only position the company for growth, but also create a meaningful platform that every member of the McStain team could stand behind. We did this by integrating the entire company into our shared process, from internal HR to the builders themselves. We also designed a new logo and developed an in-depth, market-specific plan to raise money and position the company for growth with a Capital Raise Deck.

“When looking at your business across all avenues, working with [Brand Iron CEO] Michael Doyle is important because he is not from the creative side of the marketing industry. Brand Iron embraces the reality that there is a business to run and the priority of impacting ROI for us and our investors. The capital Raise deck created by Brand Iron was an important component of that.”
-David Ware, CEO of McStain Neighborhoods

With a holistic, collaborative process, Brand Iron and McStain Neighborhoods worked together to develop a collective strategic business strategy, capital raise presentation and an overall company brand that will continue to be an integral part to their success. We wish them the very best, and we hope that, in the future, your organization is proactive in taking that first step toward achieving your full potential.


There are no comments

Leave a Reply