One Color 3D Design and Responsive Logos.
At Brand Iron, we talk a lot about differentiating brands from the competition. One way to make your mark is to show how creative your brand can be. With design trends constantly evolving, it can be hard to keep up. So far, 2018 has been about bold colors that make a statement. We’re seeing conservative companies evolve their look to incorporate more vivid colors and people are responding positively to these shifts and progressions.
Timeless creative is difficult but the recurring trend that we are seeing is making it easier to stay competitive. Monotone, 3D, design is making a bold statement at the moment. We’ve seen an influx of bright colors ruling the scene, paired with flat graphics creating a cohesive look. It is a simple, yet powerful statement that catches consumers’ eyes.
The biggest dilemma with creative creative, is that it’s over complicated and the brand message gets lost underneath heavy layers of design. With one color, 3D design, the product is always the main focal point. By only incorporating one or two colors with 3D aspects, brands can add great depth to the image, keeping their audience’s attention.
Playing on the same theme of simplification, responsive logos are a trend that is taking off. We’ve already noted the shift to the semi-flat design, which has transformed overly intricate designs to flat graphics. Now the idea of responsive logos has really kicked off. Joe Harrison published an interesting experiment that presented the idea of simplified versions of logos to fit with different sized screens, windows or devices (http://responsivelogos.co.uk/).
Designing for versatility, it just makes sense.
Brands are altering their logos based on the size of the image or screen they are presented on. Creating a more simplified logo integrated throughout different marketing material as a subtle touch is more digestible.
Contrary to popular belief, slight adjustments to your logo does not negatively affect your brand identity. It shows an evolving brand that is willing to incorporate new trends, embracing new technologies that rise with the times instead of fighting against them.
We are all about making your brand stand above the rest with creative that gets results, but is also evolving with the current trends. We love the idea of simplifying design (when necessary) and delivering a cohesive look throughout every aspect of the design. If you need help adjusting your brand’s creative Brand Iron is here to help. Visit brandiron.net or call 303-534-1901 to see how our creative team can bring your brand story to life.
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