The holidays are fast approaching, which means new opportunities for seasonal marketing campaigns. Over the next few months companies will be preparing for the seasonal rush. This year holiday sales are projected to top $1 trillion. Your company should take advantage of these opportunities by setting up a seasonal marketing campaigns. Don’t wait, because these opportunities will come and go before you know it.
Marketing around the holidays may seem easy since there is tons of content to share, but this flood of content can make it tough to get your message seen. We put together some tips for you to keep in mind while preparing for the holidays.
1. Time is of the essence: Timing is everything during the holidays! We advise you to start early and end late. Each year people start preparing for the holidays earlier and earlier. Shoppers are not only looking for inspiration, but they are actually making purchasing decisions far in advance. Establishing a touchpoint calendar early is important to provide your audience enough information to make a purchase decision before the holidays. So plan in advance and be thoughtful with each marketing touch.
2. Set up posts that “drip” into each other: This means creating posts that build off of each other. Radio stations use this type of drip all the time when they want listeners to tune in at a certain time. For example, you may create a post that only contains teaser information. The goal is to pique your audience’s interest so they want to learn more. You can use a countdown to tell your audience exactly how much time they have before a target date or tell them to stay tuned for the next round of information. These drip posts work well for contests or promotional information that contain time sensitive information.
3. Create a seasonal special: Use the holidays to your advantage by setting up seasonal promotions, contests or limited time offers. Prepare for these promotions with introductory posts or sneak previews that set up and frame the larger campaign as well as grab the attention of your audience early. If promotions and specials aren’t enough, try running a photo contest or something out of the box to set you apart from all the holiday discounts.
4. Quality over quantity: This may seem obvious, but during the holidays it is more important than ever to only share information that is essential to your audience. The frenzy surrounding the holiday season means people are bombarded with content. Make sure that you don’t overwhelm your audience with promotional content during this time as it may do more harm than good.
5. Don’t forget about smaller holidays: Everyone tends to focus on the big holidays like Christmas and Thanksgiving but overlook the smaller holidays. Holidays like New Year’s and Valentine’s are a great opportunities to keep a marketing campaign alive and your company on your audience’s mind.
6. Support a charitable cause: This time of year is called the season of giving for a reason. Supporting a charitable cause is a great way for your company to give back to the community that supports your business. Rally your team and followers to get involved and give back in some way, either through volunteering, donating. Don’t forget to spread the word of these actions through social media and press releases.
Use these tips and tricks to take the holiday season by storm. Brand Iron can help you prepare a seasonal marketing campaign. Visit brandiron.net or call 303-534-1901 to see how we can help.
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