Christensen Arms

Christensen Arms came to us looking to elevate their brand into a national player in the arms industry, in both the recreational and tactical spaces. Our goal was to revise the brand and launch it at the national tradeshow (The Shot Show).

Brand Iron performed a BrandStorm strategy session with the Christensen Arms team. From there, we revised the brand’s messaging and positioning to more effectively communicate their key differentiators and value proposition. Next, we revised the brand look and feel, website, sales materials, and trade show booths that unveiled the new brand at the Shot Show.

Brand Development

BrandStorm Strategy Session
Messaging & Positioning
Look & Feel

Creative Services

Sales Collateral
Trade Show Booth

Web Design & Development

We helped Christensen Arms with a successful brand launch at the Shot Show. It helped the brand to stand out in both the recreational and tactical spaces. The successful launch of the Christensen Arms led to significant growth (that we can’t disclose) in both markets within the firearms industry.