Newton Running

Following a period of changing ownership, Newton Running was back in the right hands, but they needed to dispel the rumors they were going out of business and re-introduced themselves into the marketplace anew.

Brand Iron implemented an immediate and comprehensive PR strategy and got the word out to the right audiences, refreshing the company image and making them relevant to customers again.

Public Relations

We reestablished the brand as a leader in the performance running industry, with a massive upswing in sales and recognition. Their first year since rebranding saw huge gains in sales, and their brand continues to be recognized for the right reasons, rather than the wrong. Brand Iron also helped Newton Running secure a full-featured segment on 9News that covered their initiative to offer free self-defense classes for women. Since our initial engagement, Brand Iron has also helped Newton Running to receive editorial coverage in trade magazines within the running industry to promote their eco-friendly range of running shoes.