Worldwide Vintage Autos

Worldwide Vintage Autos is among the country’s foremost sources for classic cars and trucks. Their goal is to make buying your dream car a painless and enjoyable process. WWVA engaged Brand Iron with an objective to grow the brand affinity and increase revenue.

Brand Iron developed a comprehensive paid search and social media strategy to increase awareness of Worldwide Vintage Autos as well as generate VIP Program members. We revamped their email marketing and marketing automation strategies in order to increase engagement figures and generate more vehicle sales.

Our target audience valued exclusivity. Since WWVA’s inventory was popular, having a first look before the general public presented an opportunity.

Our team seized on their existing VIP email program, and added an SMS component. Members of this group were reward with an exclusive viewing of new inventory being released – 4 days before. Anyone on the list could view the inventory online and purchase, before anyone.

By engaging enthusiasts we also were able to identify existing vintage car owners. This subset of our audience, once made aware of WWVA’s consignment program, gave us an opportunity to grow 2 revenue sources for the dealership.  

Our social and search campaign to reached enthusiasts with this goal, testing incentives, creative and landing pages to help us quickly realize a return on investment.

Brand Development

Strategic Messaging & Positioning

Digital Marketing

Paid Search & Social
Content Development

Marketing Automation

SMS Messaging
Email Marketing

Social Media Management

Brand Iron’s search and social efforts have grown WWVA’s VIP registration by over 52,000 enthusiasts — a 622% increase. By integrating call tracking with our marketing automation and CRM tools, we have been able to build a comprehensive view of our results.

And the results have been noteworthy. Our list building and messaging initiative are a key driver of WWVA’s revenue growth — increasing 55% year-over-year.