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It’s a big day for Advanced Assembly (AA), the successful quick-turnaround PCB assembly business located in Aurora, Colorado, as they have officially undergone a rebrand of their corporate identity and website as well as improved their online ordering process aimed to improve user experience.

Advanced Assembly was founded in 2004 to help engineers assemble their prototypes and low-volume PCBs in three days or less. Built from the ground up to serve this market, the company defined what has become known as quick-turn PCB assembly. Over the years, Advanced Assembly has remained true to this original vision. The new brand, website and online ordering solution are reflective of Advanced Assembly’s commitment to assembling PCBs to perfection and delivering them as fast as a customer needs them.

The new brand reflects the company’s ongoing commitment to remain relevant in an industry of continual change, and illustrates Advanced Assembly’s unique combination of experience, flexibility and quality which is one of the many things Advanced Assembly is doing as part of a steadfast promise to always improve and evolve to ensure that all customers’ PCB assembly needs are met today and well into the future. Just as technology never stops advancing, neither will Advanced Assembly… making it clear that as technology never stops advancing, and neither will they.  

While Advanced Assembly’s logo has changed along with the site, the iconic cheetah remains not only as a tribute to Advanced Assembly’s original message of speed and agility, the fresh new take on their logo features a redesigned cheetah standing on an RLC circuit, not only symbolic for simplicity and boldness, but also as recognition for the electrical engineers whose trust and support is critical to the company’s success. The bright colors and smooth gradients help the mark stand to the competition in the industry, just as Advanced Assembly’s people and process do, too.

Advanced Assembly’s identity is innovative, modern  and bold— just like the company. Leveraging the extensive experience and true flexibility, as they continue to lead the market by delivering the best and fastest PCB assemblies in the industry.” 

As part of the branding initiative, Advanced Assembly also redesigned its website, www.AAPCB.com, to provide quick and easy access to PCB assembly services. It also has a comprehensive resource section, which includes an extensive library of resources to help design PCBs for quick and efficient manufacturing. There is no slowing Advanced Assembly and is evident that their future is looking bright. Be sure to check out their fresh new look and features, and keep Advanced Assembly in mind for any of your current and future PCB needs.

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