Do you know that feeling of having a brand’s jingle stuck in your head all day long? That is exactly what those companies were hoping for. Using songs, jingles or other auditory elements can build an emotional connection for the listener. This emotional element is...
There seems to be a lot of confusion on the differences of marketing and brand management. They both play a key role in the development of a brand but there is a distinct difference between the two. Today you’ll learn about the key distinctions between marketing and...
Introduction to Digital Marketing What is digital marketing? Digital marketing is the promotion of products and/or services over the internet or any form of electronic device. Digital marketing easily encompasses all marketing efforts that take place on the web....
Some businesses think that if they rebrand, consumers would not recognize them anymore. That is not the case. There are actually a number of reasons why rebranding can be very beneficial for a company. It can help with things like staying current, reaching a new...
