THE BRAND IRON BLOG
What’s happening . . .
At Brand Iron we’ve created our signature four phases process for building a successful marketing plan: Strategize, Create, Activate, and Achieve. Our team’s ability to deliver a wide range of services, from conceptualizing brands to marketing plans, to creating and...read more
May's Brand Champion is Howard Schultz. Starbucks Executive Chairman Howard Schultz is May’s Brand Champion for his commitment to the ideals of his business and brand. As far as brand leaders go, it’s hard to find many more successful than Mr. Schultz. He built...read more
Businesses these days depend on the ability to track results in order to compare their progress against their goals and objectives. With the help of technology, doing this is easier than ever. While most companies already utilize Google Analytics, more and more brands...read more
As the saying goes, everything old is new again and gradients are back, and better than ever. Gradients used to rule in the 90s and early 2000s but in a not-so-good way. Every PowerPoint or Microsoft document had bright, and often tacky, WordArt that incorporated a...read more
Brand Iron is excited to announce the grand opening of Kinetic Training Club, a new kind of health club that focuses on a holistic approach to health and fitness. The grand opening for the club, which is located downtown at 1610 Little Raven St., Suite 135, welcomed...read more
April's Brand Champion is Marc Benioff. We chose Marc Benioff to be April’s Brand Champion because of his crusade to run a great company known worldwide, but also because of his stance to fight for equal pay for women within his company Salesforce. It may sound easy...read more
Last week, we talked about the importance of branding your building or real estate development project. These assets need to be marketed just like any other in order to bring you the maximum ROI. This week, we are taking it further and breaking down each step you will...read more
In today’s competitive landscape, it isn’t enough to just construct a building and hope it gets filled, you have to brand and market it (like any other product or company) to get it filled and get the desired lease rates. Buildings need to be treated like any other...read more
Image Source: Sister Jean Dolores-Schmidt, screen capture courtesy NCAA March's Brand Champion is Sister Jean Dolores-Schmidt Most Brand Champions have a story to tell and this month’s Brand Champion is no exception. Sister Jean Dolores-Schmidt has stolen the hearts...read more
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Brand Iron is a Denver-based strategic brand development and integrated marketing agency that specializes in creating enterprise value for clients in myriad industries across the country. Using the latest marketing technology solutions and our refined branding process, Brand Iron has set the foundations for success for many businesses, large and small, and continues to do so today.