THE BRAND IRON BLOG
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“Fearlessness is like a muscle. I know from my own life that the more I exercise it the more natural it becomes to not let my fears run me.” — Arianna Huffington What began as a passion for politics became what is now a leading news outlet around the world. Arianna...read more
Don’t have an idea where to start with your business’s social media? Is your social media marketing strategy going stale? We’ve got you. Social media marketing is no longer a suggested marketing tactic; it’s an essential part of a successful marketing strategy....read more
In 2015, the Marketing Automation market was estimated at $500M, and going into 2019 it is expected to hit $5.5B. Safe to say, Marketing Automation is a beast of an industry, and it’s only growing. MAS is proving to be a strong asset to your marketing efforts, driving...read more
When you’re creating a Capital Raise Pitch Deck, you’re not just giving a presentation about your company — you’re inviting potential investors to be a part of your business’s future and future success. Here are our top 6 tips from our CEO, Michael Doyle, to consider...read more
Our next Brand Champion, Tyler Haney, never got used to using her ‘indoor voice’ as a child, and thankfully so. Haney started Outdoor Voices, a technical and stylish outdoor apparel company, in 2013 - one year after graduating from Parsons School of Design in New...read more
Over 90% of people on online search engines haven’t made a decision on purchasing with a specific brand before they start their research. Search engine marketing is your opportunity to make a first impression and turn a search into a conversion. Acronyms often get...read more
Marketing in the Cannabis Industry Marketing and advertising for the cannabis industry has been towing a fine line since 2012, when Colorado passed the law to make recreational consumption of marijuana legal. The industry has been booming and has accumulated over $6B...read more
Creating wide-eyed goals and objectives for your brand or company can be the easiest part of marketing your business — the hardest part is jumpstarting your strategy to get there. It can seem overwhelming if you’re not prepared. Check out our top 3 tips on...read more
What was once inspired by a $40 Blockbuster late fee has now become a household name thanks to Reed Hastings, CEO and Co-Founder of Netflix. Reed Hastings took a small idea of renting out less than 1,000 DVDs in the late 90s, and transformed Netflix into a massive...read more
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Brand Iron is a Denver-based strategic brand development and integrated marketing agency that specializes in creating enterprise value for clients in myriad industries across the country. Using the latest marketing technology solutions and our refined branding process, Brand Iron has set the foundations for success for many businesses, large and small, and continues to do so today.