THE BRAND IRON BLOG
What’s happening . . .
Know the Trends, Know No Limits Each year, new trends influence the way businesses market their value to their target audience. As 2019 quickly approaches, we thought we’d take a look ahead to see what trends might be the next big thing. Content Marketing Instead of...read more
It’s that time of year again; the fourth quarter is at an end and I’m busy making sure our goals and objectives are set and ready to go for 2019. We first sit down as a leadership team and map out our primary strategic goals and objectives; listed below are 10 of the...read more
November's Brand Champion: Daniel Ek This month our Brand Champion is Spotify CEO, Daniel Ek. The product of humble beginnings and a prolific gift for programming, Ek embodies everything that it means to be a Brand Champion; push for the things you believe in and...read more
The world of branding and marketing, especially in the context of the internet, seems to evolve more and more each second, meaning that it’s harder than ever to differentiate yourself and maintain a consistent and contemporary brand image. That will be true for 2019...read more
Most firms don’t realize it but branding is as important for private equity firms and their assets as it is for any other industry - and we’re not just saying it because we’re a branding agency. Portfolio Companies with strong brands grow faster, earn greater profits,...read more
It’s no secret that social media is playing a bigger and bigger role in modern marketing and sales, but it’s probably playing an even bigger role in recruiting. Obviously potential employees are bound to look at your website, but what if they looked you up on...read more
There are few companies in the world, particularly clothing companies, that have amassed the prolific global brand value that Ralph Lauren Polo has. Indeed, you’d be hard pressed to find a man over the age of thirty who doesn’t own at least one Polo Shirt, an item of...read more
Optimizing your Content for SEO When it comes to writing content for your website, sometimes finding the right words can be hard. That is, unless you’re optimizing your content for SEO - which you should be. Optimizing your content for SEO just means using keywords...read more
Most CEOs and executives love to look at their marketing and advertising spend to determine the ROI they get from their sales and marketing. With Integrated SaaS tools like marketing automation systems (MAS) that include CRM (Customer Relationship Management), you...read more
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Brand Iron is a Denver-based strategic brand development and integrated marketing agency that specializes in creating enterprise value for clients in myriad industries across the country. Using the latest marketing technology solutions and our refined branding process, Brand Iron has set the foundations for success for many businesses, large and small, and continues to do so today.