THE BRAND IRON BLOG
What’s happening . . .
Every brand, no matter which industry they are in, shares the common goal of creating more buzz around their business. Most brands put all their energy into paid advertising tactics whether it be social media ad campaigns, TV, radio, print ads, or billboards. But...read more
Brands today struggle to stay relevant in the eyes of the consumer. Consumers are so used to being advertised-to that ads hardly phase them. They don’t want to give just any company their business, they want give the their business to the best company. This is when...read more
Position your company for acquisition. At Brand Iron we believe that branding and positioning isn’t just about supporting your marketing efforts, but also your bigger picture business goals and objectives. Branding and positioning can help your company prepare for...read more
Feature Image Source: CestLaVibe.com March is Women’s History Month and one brand in particular is celebrating in a very special way. Diageo’s Johnnie Walker, a well-known brand within the beverage industry, will debut their special edition Scotch whiskey, Johnnie...read more
Trade shows are a great way to attract new business and have meaningful face-to-face interactions with potential customers. While they offer a wide variety of opportunities, they aren’t cheap and it takes time to successfully prepare for a trade show. Here are some...read more
We are proud to share some big news from one of our clients, Baceline Investments LLC. The company, which is a private real estate investment and management company with neighborhood lifestyle centers throughout the Central United States, recently announced the...read more
February's Brand Champion is the USA Men's Curling Team. Brand Champions have a few distinct characteristics that set them apart from the rest of the pack. They inspire others and believe that anything is possible. That’s why February’s Brand Champions are the USA’s...read more
January's Brand Champion is Sarah Huckabee Sanders. Let me preface this by saying this not a political article but Sarah is a Brand Champion because she has brought stability to the Trump White House and the Press Secretary position, where three men before her...read more
One Color 3D Design and Responsive Logos. At Brand Iron, we talk a lot about differentiating brands from the competition. One way to make your mark is to show how creative your brand can be. With design trends constantly evolving, it can be hard to keep up. So far,...read more
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Brand Iron is a Denver-based strategic brand development and integrated marketing agency that specializes in creating enterprise value for clients in myriad industries across the country. Using the latest marketing technology solutions and our refined branding process, Brand Iron has set the foundations for success for many businesses, large and small, and continues to do so today.