THE BRAND IRON BLOG
What’s happening . . .
At every Super Bowl, there are winners and losers, and we’re not just talking about the football players. Brands are also competing, not for a trophy, but for viewers’ attention. Each year there are over 111.3 million viewers tune in, making Super Bowl Sunday an epic...read more
Any business is susceptible to crises, but it’s how you handle it that determines if you will overcome it or not. Since ignoring the problem is not the answer under any circumstances, your business will need to devise a plan ahead of time so that when disaster...read more
Brand Iron is excited to announce the launch of Hope at Home’s new website! The website went live this month and incorporates their new brand image, positioning and messaging. Hope at Home is your preferred in-home, palliative and personal care provider, offering the...read more
Creative that sells. We talk a fair amount at our firm about the vital role that creative plays in your branding and marketing efforts. Creative visually pulls your entire brand together. Great creative work isn’t just good because it’s cool, funny or hip, it can also...read more
Consumers are bombarded by advertising content nearly around the clock. Your marketing messages will get lost in the crowd if you don’t take the time to personalize the content. Email drip campaigns are a great tool your company can utilize when trying to generate...read more
Every brand has a voice, but is it the right fit? Start by thinking of your brand. What person or image comes to mind? Is this voice and personality communicated throughout the tone of your brand? If not, it might be time to rethink your brand voice. A brand voice...read more
Now everyone can have their own personal assistant that helps with everyday tasks like automatically dialing into meeting rooms, ordering new supplies, reporting equipment problems, providing directions to offices and finding overall information to name a few. Amazon...read more
The holidays are a time to give thanks, spread cheer and spend time with your family. It’s also the peak season for consumer spending. Companies must stand out by promoting and expressing their personality in order to win the seasonal business of consumers. We’ve put...read more
It’s 2018 and time to kickass and reach your goals and objectives! With the economy going strong and signs suggesting it staying that way, let’s plan on making the most of things in 2018! It helps tremendously to write your goals down into measurable actions that you...read more
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Brand Iron is a Denver-based strategic brand development and integrated marketing agency that specializes in creating enterprise value for clients in myriad industries across the country. Using the latest marketing technology solutions and our refined branding process, Brand Iron has set the foundations for success for many businesses, large and small, and continues to do so today.